Calendar
The following calendar includes all important dates and deadlines to help you with planning for your upcoming programme. You will receive an email with log-in details for the learning platform and connection details for the kick-off call one week before the programme starts.
Note: Dates or times may be subject to change. Once the programme begins, consult the learning platform for the final version of the programme calendar.
| Event/deadline | Date |
| Programme Launch and Kick-off Call | 9 March - 1:00 pm - 2:00 pm CET |
| Live Call #1 with Faculty | 1 April - 11:00 am - 12:00 pm CEST |
| Live Call #2 with Faculty | 13 April - 12:15 pm - 1:15 pm CEST |
| Final Assignment due | 4 May |
| Final Assignment Review due and close of programme | 13 May |
| Learning Platform access ends | 9 September |
Attendance to the Kick-off and Live Call sessions is highly recommended but not mandatory. For those unable to join, the session will be recorded and made available on the platform.
| Event/deadline | Date |
| Programme Launch and Kick-off Call | 18 May - 1:00 pm - 2:00 pm CEST |
| Live Call #1 with Faculty | 9 June - 11:00 am - 12:00 pm CEST |
| Live Call #2 with Faculty | 29 June - 11:00 am - 12:00 pm CEST |
| Final Assignment due | 13 July |
| Final Assignment Review due and close of programme | 22 July |
| Learning Platform access ends | 18 November |
Attendance to the Kick-off and Live Call sessions is highly recommended but not mandatory. For those unable to join, the session will be recorded and made available on the platform.
Faculty
Syllabus
Programme Overview
In today’s complex and fast-paced business environment, a leader’s ability to communicate with clarity, credibility, and presence is no longer optional—it is essential. This programme is designed to help leaders elevate their leadership impact by mastering the art and science of communication. Through a blend of video lectures, immersive video cases, real-world examples, self-reflection, and peer dialogue, participants will learn how to communicate and influence across levels, inspire trust, and engage diverse stakeholders.
Each week explores a core dimension of impactful communication—from understanding how your personality impacts your communication style, to crafting messages that resonate, telling stories that move people to action, projecting leadership presence, and handling the hardest conversations with confidence and composure.
To support application and practice, the programme integrates AI-driven tools that simulate real-world communication challenges. These tools allow participants to rehearse difficult conversations, storytelling, and leadership messaging in a safe, low-risk environment—while receiving personalised feedback grounded in the frameworks taught in the course.
Participants will leave the programme with a practical toolkit and a more intentional approach to leadership communication—one that enhances their ability to lead, connect, and mobilise others effectively.
Programme Learning Objectives:
- Sharpen self-awareness to enhance authenticity and leadership impact.
- Craft audience-centred messages that drive trust and engagement.
- Use storytelling and leadership presence to communicate with clarity, charisma, and authority.
- Navigate high-stakes and mentoring conversations with emotional intelligence and strategic structure.
- Apply course insights to real-world challenges through an Action Learning Project and personalised communication plan.
Please note: In this course, you will engage with AI-powered tools designed to enhance your learning experience, enabling more practical, personalised, and immersive exploration of the concepts covered.
Important: AI tools can make mistakes and be inaccurate. Please fact-check outputs and ensure that any information you disclose complies with applicable confidentiality obligations and your organisation’s policies.
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Launch Week
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In Launch Week, you will find guidance on how to make the most of the course, information on course completion and certification requirements, and an overview of the journey you will take over the next few weeks. You will learn how to navigate the platform and about the different functionalities available.
You will also find out about the Action Learning Project (ALP). The ALP is an integral part of the online course. It offers you the opportunity, through weekly assignments and reflections around the programme content and your leadership role, to build your own Communication Action Plan.
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Week 1: Know Thyself
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Organisational leaders operate in high-stakes environments where every word, gesture, and decision carries weight. Yet, many leaders remain unaware of how their communication is truly perceived. This session invites executives to move beyond self-perception and gain deeper insight into how their personality shapes their communication style—and, in turn, how it affects trust, engagement, and decision-making.
Learning Objectives:
- Enhance self-awareness to sharpen their communication effectiveness.
- Identify blind spots that may be limiting one's influence.
- Learn practical strategies to amplify strengths and outsmart blind spots.
- Engage in thought-provoking discussions about perception vs. reality in leadership communication.
- Gain a sharper, more intentional approach to leadership communication, be empowered to inspire confidence, foster trust, and drive meaningful engagement.
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Week 2: Know Thy Audience
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Great leaders don’t just deliver messages—they shape them to resonate. Yet too often, executives speak from their own perspective, assuming what engages them will engage others. This session pushes leaders to move beyond egocentric bias and truly decode their audience. You’ll learn to apply cultural intelligence tools to navigate nuances, bridge differences, and master communication across cultures and global teams. Through audience profiling, credibility management, and adaptive messaging, you will gain practical strategies to boost engagement, build trust, and maximise impact in high-stakes leadership communication.
Learning Objectives:
- Overcome egocentric bias to craft audience-centred messaging.
- Apply the DECODE framework to profile and adapt to any audience.
- Strengthen credibility and influence in leadership communication.
- Enhance real-time adaptability by reading audience signals and feedback.
- Drive higher engagement and persuasion across different stakeholders.
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Week 3: Lead With Storytelling
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Stories are the most powerful tool in a leader’s arsenal. Data and logic persuade, but stories inspire action, build trust, and create lasting impact. Indeed, facts tell but stories sell. In this session, senior executives will learn how to craft and deliver compelling narratives that drive influence, engagement, and decision-making. Whether delivering a keynote, rallying a team, or making a business case, storytelling is the key to making messages stick. Leaders will explore how to structure powerful stories, integrate them into speeches and presentations, and avoid common storytelling pitfalls.
Learning Objectives:
- Learn how to use storytelling as a leadership tool to inspire and persuade.
- Develop a structured approach to crafting impactful narratives.
- Understand how to integrate stories into speeches, presentations, and leadership moments.
- Refine storytelling delivery skills through practice and feedback.
- Build a story bank of meaningful personal and professional experiences for future use.
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Week 4: Master Leadership Presence
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In leadership, what you say matters—but how you say it matters even more. Body language is a powerful, universal medium that shapes how others perceive your confidence, authority, and trustworthiness. Senior executives are constantly judged—not just by their words, but by their gestures, posture, eye contact, and overall presence. These subtle cues influence credibility, influence, and decision-making at the highest levels.
Learning Objectives:
- Project confidence and authority through open and controlled body language.
- Master nonverbal cues—gestures, eye contact, stance, and movement—to reinforce leadership presence.
- Adapt physical communication to different professional contexts, from informal encounters to high-stakes negotiations.
- Use body language strategically to build trust, command attention, and influence outcomes.
- Develop a personalised action plan to refine and strengthen one's leadership presence.
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Week 5: Navigate Difficult Conversations
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Difficult conversations are often marked by high stakes, emotional intensity, or the responsibility of guiding someone’s development—making them complex and easy to avoid. This session equips leaders with tools to recognise what makes conversations difficult and how to approach them with clarity and composure. We will explore techniques for regulating emotions in tense moments, as well as strategies for addressing impostor syndrome—both in ourselves and in those we mentor. Using practical frameworks and real-world examples, participants will learn how to lead hard talks with empathy, confidence, and impact.
Learning Objectives:
- Identify what makes a conversation difficult and why leaders often avoid them.
- Apply emotion regulation techniques to stay grounded under pressure.
- Recognise and navigate impostor syndrome in oneself and in mentees.
- Use structured frameworks to lead high-stakes or developmental conversations.
- Balance empathy and assertiveness to drive clarity, growth, and trust.
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Final Assignment and Review
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The final weeks are for you to synthesise your learning from the programme into a compelling Final ALP Assignment submission. You will also have the opportunity to exchange feedback on the Final ALP Assignment with your peers. No new course content will be released in these weeks.
Learning Journey
This overview outlines the learning journey you will follow from the programme launch (kick-off session) to certification upon completion of the programme. It will be covered in more detail during the kick-off call.
For specific dates, see calendar above.
Action Learning Project
Introduction
The Action Learning Project (ALP) is designed to help you reflect and develop a comprehensive Impactful Communication Plan that can be applied in your leadership context.
Each week, you will explore and reflect on key aspects of effective communication. The Impactful Communication Plan should outline your context and communication challenge, and the plan you identified, including immediate next steps and success metrics.
What to Expect for the Final Assignment
Your final deliverable will be a high-level written document that includes your polished weekly ALP submissions and outlining your Impactful Communication Plan. Your Impactful Communication Plan will focus on two sections, your communications scenario and your personal development.
For "My Scenario" you will summarise how you have prepared for your communication scenario, drawing on the observations and reflections you made in the weekly ALP submissions and listing 1-2 priority actions per column. Each column reflects the topic of one week of the programme content (your personal communication style, your audience, storytelling, leadership presence and difficult conversations).
For "My Development" you will identify three areas of your leadership communication that you most need to improve to engage more effectively as a communication more generally in future. Focus on how you will apply what you've learned to communicate with greater clarity, charisma, and consideration in these interactions. You will then identify practical steps you will take to bring about this improvement. These actions should lead to the expected outcomes. At least one action that you identify should be implemented in the short term.
Coaching Touchpoints
INSEAD's learning coaches are accomplished business professionals who will guide you through your learning journey. Your coach will be assigned to you in Week 1 of the programme.
Learning Coach Intervention Rhythm
Your coach will spend, on average, 2 hours in total during the programme on your Action Learning Project (ALP).
You will have 4 touchpoints with your Learning Coach:
- Touchpoint #1: After Week 1 closes, for feedback on Week 1 ALP submission
- Touchpoint #2: After Week 2 closes, for feedback on Week 2 ALP submission
- Touchpoint #3: After Week 4 closes, for feedback on Week 4 ALP submission
- Touchpoint #4: After Week 5 closes, for feedback on a draft of the final assignment
You should work closely with your Learning Coach to plan the best schedule for your submissions and feedback. Please note that you will only receive feedback (written or via call) once for each coaching touchpoint. You should reflect on the feedback you receive from your Coach and incorporate any updates in the following ALP submissions and/or the Final Assignment.
For Premium Journey participants, you will receive an additional 2 hours of ALP coaching on top of the standard allocation mentioned above. You have up to 1 month after the Final Assignment Review deadline to schedule your coaching sessions.
Certification Requirements
To successfully complete the programme and earn certification, you are required to meet all of the following criteria:
- Earn a minimum of 80% of available points from in-platform activities by the Final Assignment deadline
- Earn a minimum of 60% of available points from your Final ALP assignment submission and review by the Final Assignment Review deadline
More information will be provided in the learning platform.
Programme Brochure
For a copy of the online programme brochure, visit the dedicated Executive Education page.