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Strategic R&D Management

For senior managers to engage in and support product innovation in a way that drives – rather than dissipates – their business strategy.

Upcoming Sessions
5 days

Develop a business perspective to make product innovation happen

As a manager involved in product innovation, your role is becoming more and more crucial to your organisation’s competitive advantage, growth and profitability. Our Strategic R&D Management programme is a comprehensive exploration of the world of product innovation and how it can drive business strategy and development across multiple functions.

A much sought after programme for over 20 years, Strategic R&D Management continues to evolve so that the content is consistent with the changing global business environment, keeps up with technology and remains at the forefront of product development.

Our Participant Profile

Strategic R&D Management brings together an experienced group of executives from a great diversity of industries and countries. It is designed specifically for senior managers involved in product innovation – either directly or because this is a major focus of their organisation.

How You Benefit

A broader strategic perspective

View R&D from a strategic perspective rather than as a collection of development projects​.

More business strategy initiatives

Develop tools to translate business strategy into a portfolio of innovation initiatives and to measure performance of uncertain and long-term innovation.

Enhanced planning and processes

Build processes and structures to enhance your organisation’s capability to generate creative ideas for different purposes and with different degrees of novelty.

LOGOThis programme qualifies for the INSEAD Certificate in Global Management.

Program Director

IN Focus

Dates & Fees

Investing for a lifelong learning journey at INSEAD

Discount and Financing

30% Off

For INSEAD alumni Community

Programme Certificate

on completion of programme
5 days

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