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Executive Education


Upcoming Events

BOS Info Session May 2024


In today's hyper-competitive business environment, differentiation is key. INSEAD's Blue Ocean Strategy offers a transformative approach, equipping you with the tools and insights to create new market spaces where competition becomes irrelevant.

Join us in our information session, where Andrew Shipilov, Professor of Strategy and Programme Director, will lead discussions and share invaluable insights into the principles and methodologies of Blue Ocean Strategy. This is also an excellent opportunity for you to learn more about the Blue Ocean Strategy programme.

Register Here

BOS Webinar Watch on Demand


Blue Ocean Strategy (BOS), originated by INSEAD professors W. Chan Kim and Renée Mauborgne, has emerged in recent years as one of the most influential new philosophies in strategic management. BOS presents a different approach to looking at Competitive Strategy as it challenges the conventional logic of competition in an industry setting by pursuing strategies that embrace both Differentiation and Low Cost simultaneously.

Join us where Guoli Chen, Professor of Strategy at INSEAD, will explain what BOS is, how it works and how it is applied successfully by companies engaged in a BOS initiative.

Register Here