Business Strategy and Financial Performance

Building strategic thinking and financial acumen

Confronted with the threats of disruption and a shifting competitive landscape, companies are pushing for greater strategic agility by fostering business acumen throughout their organisation. As a result, business acumen is no longer a skill confined to senior leadership. Instead, it is crucial for professional success and advancement across a wide range of roles and responsibilities. The greater the understanding of business strategy and financial performance, the more executives can deliver faster and smarter decision-making. They will also be better equipped to drive the innovation and change that organisations need to succeed and maintain long-term sustainability in today’s challenging markets.

Are you an executive – in any function, from operations, HR, marketing, legal, IT, etc. – who is now being called upon to take a strategic perspective on your organisation? Developing your business acumen will allow you to better understand the drivers behind an organisation’s financial performance, as well as how to leverage that knowledge in your areas of responsibility.

Do you work in corporate sales or advisory and need to understand your clients’ evolving business challenges? Business acumen will improve your ability to act as a strategic partner for your clients, tailoring your recommendations and clearly communicating your organisation’s distinctive value proposition.

Business Strategy and Financial Performance is designed to give you the key tools and perspectives from strategy and finance to achieve these objectives. The programme will help you understand the evolving strategic agenda of a company and then leverage that understanding to identify concrete opportunities to elaborate the strategy, drive organisational alignment, and ultimately enhance financial performance.

How you benefit

• Develop your ability to think strategically and see the big picture so that you can align an organisation’s internal resources and capabilities with its evolving external environment
• Learn to take a value approach to navigating business decisions and driving sustainable competitive advantage 
• Understand the impact of management choices on company financials to develop a strategy execution plan for superior financial performance and sustainability.

Participant profile

Business Strategy and Financial Performance is designed for:

• High potentials looking to accelerate their development as business leaders
• Executives in functions such as HR and IT looking to improve their ability to act as business partners within their organisations
• Those responsible for B2B client relationships looking to deepen their customer understanding and to position themselves as strategic partners

This programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.