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Business Strategy and Financial Performance

Develop your strategic thinking and financial acumen in business to deliver faster and smarter decision-making, and drive long-term sustainability in today’s challenging markets.

Upcoming Sessions
Location
Online
Duration
7 weeks
Fees
2,470

Building strategic thinking and financial acumen

Thinking strategically is no longer a skill confined to senior leaders; the greater executives understand business strategy and financial performance, the better they are able to develop strategic agility in the face of disruption and make faster and smarter decisions.

Business Strategy and Financial Performance will help you understand how a company’s strategic agenda can evolve, and how you can use that understanding to better identify business opportunities for profitable differentiation. You will learn how to use those opportunities to strategise an execution plan, drive organisational alignment and ultimately improve financial performance. 

Participants will have access to Virtustrat, a generative AI tool developed by Peter Zemsky and Michael Olenick at INSEAD, to help them with strategic ideation and decision-making processes. Among the many features, Virtustrat can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.

Key learning concepts in the programme curriculum

The 7-week programme delves into seven key topics encompassing business strategy and finance management:

  1. The meaning of strategy: Align external dynamics, recognise industry trends and address performance differences.
  2. Following the value: Tailored insights for navigating B2B and B2C landscapes.
  3. Managing your value network and financial reporting: Identify value capture, utilise industry frameworks and leverage financial statements strategically.
  4. Measuring investment and strategic performance: Master Balance Sheet insights, optimise Income Statement analysis and gauge customer value.
  5. Management choices and the impacts on financials: Differentiate cash flow and earnings, utilise the statement of cash flows and connect ROIC with sustainability.
  6. Aligning activities: Craft value propositions, align organisational activities and distinguish business from corporate strategies.
  7. Agile execution: Align value, activities and resources. Balance agility with stability, and harness strategic partnerships for growth while mitigating risks.

Read more about our curriculum and syllabus
 

Our Participant Profile

Business Strategy and Financial Performance is designed for:

  • High potentials looking to accelerate their development as business leaders
  • Executives and managers in functions such as HR and IT, and technical managers looking to improve their ability in finance to act as business partners within their organisations
  • Those responsible for B2B client relationships looking to deepen their customer understanding and to position themselves as strategic partners

How You Benefit

l1

Develop your ability to think strategically and see the big picture in a business. Learn how to align an organisation’s internal financial resources and capabilities with its evolving external environment.

l2

Learn to take a value-driven approach to navigating business decisions and driving sustainable competitive advantage

list3

Understand the impact of management choices on company financials to develop a strategy execution plan for superior financial performance

What You Will Get

Certificate This programme qualifies for the INSEAD Online Certificate: Leading in a Transforming World.

The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of all of the certification requirements.

Programme Directors

IN Focus

Dates and Fees

Investing in a Lifelong Learning Journey at INSEAD

Preferential Rates

For Groups of 5 or More

20% preferential rate for groups of 5 participants or more

Former Participants

20% preferential rate for past participants of on-campus and live virtual Open Enrolment Programmes

Alumni Community

40% preferential rate for INSEAD Alumni Association community members
Duration
7 weeks
Location
Online
Fees
2,470
Upcoming Application Deadline
26 Aug 2024

INSEAD's Cutting-edge Online Programmes

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Learn

Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way

Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.

  • Content designed specifically for the online format, including short high-impact videos
  • Professional, television-quality filming in INSEAD amphitheatres with actual participants
  • Use of relevant and engaging examples and short case studies from a wide range of industries
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Interact

Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.

Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.

  • A mobile-friendly learning platform built to maximise interaction and engagement
  • Faculty answering questions during the programme via live calls and just-in-time videos
  • A learning coach guides participants through the programme at each step, simulating content discussions and helping them with their learning.
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Apply

Action-Learning Projects are a core element of the online programmes designed to increase business impact. 

Action-Learning Projects are a core element of the online programmes designed to increase business impact. 
 

  • The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation. 
  • The projects are closely aligned with the learning in the programme and benefit from the learning community, with feedback from the learning coach and from peer review.
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Certification

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.