Faculty & Research News

INSEAD case wins in the 2022 EFMD Case Writing Competition
Professors Chan Kim and Renée Mauborgne, and Institute Executive Fellow Oh Young Koo from the INSEAD Blue Ocean Strategy Institute win in the “Bringing Technology to Market” category, for their case on WEBTOON Entertainment.
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Digital Relationships - INSEAD professor’s new book offers a new perspective about networks and organisations
A new book by Professor Jason Davis explores why employees’ social networks might actually harm organisations.
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INSEAD Faculty awarded top INFORMS Prize
Paulo Albuquerque and Pierre Chandon win 2022 Gary L. Lilien INFORMS Society for Marketing Science-MSI-EMAC Practice Prize.
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INSEAD wins The Case Centre Awards Marketing category prize for a record 10 times
INSEAD Professors Wolfgang Ulaga, Ziv Carmon, and MBA Alumna Laura Heely win for their case on insurtech start-up Lemonade.
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Did you know that INSEAD wrote 6 of the 10 best-selling cases distributed by the Case Centre in the past 40 years? That our cases were the Overall Winner of 5 of the last 10 Case Centre Global Case Awards? And that these cases are used in more than 100 business schools and universities around the world?
The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology
Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach.
Topic:
Marketing
Industry:
Luxury Goods and Jewelry
2023-06-22
Haier Europe: Bringing RenDanHeyi for All
The case focuses on Haier Europe, a branch of Haier Smart Home and part of the Chinese Haier Group, and how it applies RenDanHeYi, a unique management model that explains the group’s extraordinary rate of growth amidst fierce competition, with an intense focus on the local customer and keeping costs low.
Topic:
Strategy
Industry:
Retail
2023-06-14
Innovate Storytelling: How WEBTOON Entertainment Transformed Comics
Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation. With its humble beginning as a free service to increase user traffic to the portal site by providing digitized comics for web surfers, Webtoon Entertainment reinvented the comic book industry by changing the way comics are created, distributed, and consumed.
Topic:
Strategy
Industry:
Broadcast Media
2022-05-12

INSEAD is using SAS software on its three campuses