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Faculty & Research News

efmd awards 2022 - april2023

INSEAD case wins in the 2022 EFMD Case Writing Competition

Professors Chan Kim and Renée Mauborgne, and Institute Executive Fellow Oh Young Koo from the INSEAD Blue Ocean Strategy Institute win in the “Bringing Technology to Market” category, for their case on WEBTOON Entertainment.
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Jason Davis Book

Digital Relationships - INSEAD professor’s new book offers a new perspective about networks and organisations

A new book by Professor Jason Davis explores why employees’ social networks might actually harm organisations.
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INSEAD Faculty awarded top INFORMS Prize

Paulo Albuquerque and Pierre Chandon win 2022 Gary L. Lilien INFORMS Society for Marketing Science-MSI-EMAC Practice Prize.
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Case Centre Awards 2023

INSEAD wins The Case Centre Awards Marketing category prize for a record 10 times

INSEAD Professors Wolfgang Ulaga, Ziv Carmon, and MBA Alumna Laura Heely win for their case on insurtech start-up Lemonade.
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Message from the Deans of Faculty and Research

Javier Gimeno
Javier Gimeno

Dean of Faculty

INSEAD’s faculty excel in developing research that inspires, supports and challenges business leaders across industries. In an open and collaborative intellectual environment, our culturally diverse academics stand at the frontiers of new knowledge creation that is both rigorous and relevant but also a driving force for change in business and society. Through our research and teaching, we contribute to our school’s vision to make business a force for good.

Our award winning faculty from 41 countries spans a range of disciplines from organisational behaviour and leadership to finance and economics.
Javier Gimeno

Dean of Faculty

Lily Fang

Dean of Research

At INSEAD we pride ourselves on the rigour and relevance of our research. Whether it is academic publications, books, cases, or practitioner-oriented publications, we strive for the highest quality and impact. We produce research that brings new ideas and new knowledge to the world, underpinning pedagogy that is useful to business leaders.

Supported by our strong links with the international business community, our research also benefits from real world testing, feedback and application, creating a powerful academic flywheel. We conduct research in an environment that nurtures intellectual exploration and knowledge creation. We disseminate our research through our teaching and engagement with the world. 
Lily Fang

Dean of Research

Discover the diversity of our thought leaders.

INSEAD Publishing

Did you know that INSEAD wrote 6 of the 10 best-selling cases distributed by the Case Centre in the past 40 years? That our cases were the Overall Winner of 5 of the last 10 Case Centre Global Case Awards? And that these cases are used in more than 100 business schools and universities around the world?

The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology
Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach.
Topic: Marketing
Industry: Luxury Goods and Jewelry
2023-06-22
By David Dubois, Lidia Martin Garcia
Haier Europe: Bringing RenDanHeyi for All
The case focuses on Haier Europe, a branch of Haier Smart Home and part of the Chinese Haier Group, and how it applies RenDanHeYi, a unique management model that explains the group’s extraordinary rate of growth amidst fierce competition, with an intense focus on the local customer and keeping costs low.
Topic: Strategy
Industry: Retail
2023-06-14
By L. Felipe Monteiro, Anne-Marie Carrick
Innovate Storytelling: How WEBTOON Entertainment Transformed Comics
Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation. With its humble beginning as a free service to increase user traffic to the portal site by providing digitized comics for web surfers, Webtoon Entertainment reinvented the comic book industry by changing the way comics are created, distributed, and consumed.
Topic: Strategy
Industry: Broadcast Media
2022-05-12
By W. Chan Kim, Renée Mauborgne, Oh Young Koo
sas

INSEAD is using SAS software on its three campuses