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Opening of the San Francisco Hub for Business Innovation
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19 - 20 Jun 2020
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Thought Leadership
Brought to you by INSEAD Knowledge - The management edge, every day.
Information About Differences Ultimately Leads to Profit
When firms participate in industry classifications, their product may turn out to be better or worse than that of their competitors. Either way, the bottom line is boosted.
Super Apps: How to Create a Mass Market of One
By targeting each customer as a single market, super apps build a business model that is transforming lives in emerging markets.
Information About Differences Ultimately Leads to Profit
When firms participate in industry classifications, their product may turn out to be better or worse than that of their competitors. Either way, the bottom line is boosted.
Super Apps: How to Create a Mass Market of One
By targeting each customer as a single market, super apps build a business model that is transforming lives in emerging markets.
In the News
News | 19th November 2019
INSEAD Professors W. Chan Kim and Renée Mauborgne top the Thinkers50 2019 ranking
Mauborgne is the first woman to occupy the number one position and Kim is the first from North Asia. It is the first time professors from a European business school are named the world’s most influential management thinkers. Professors Erin Meyer and Gianpiero Petriglieri have also advanced their ranking.
News | 15th November 2019
INSEAD contributes €4 million in project value to charities through community projects worldwide
As INSEAD celebrates 60 years of excellence, we look at a 12-year partnership that is leaving a lasting legacy for future generations.
News | 31st October 2019
International business faces de-globalisation
New research examines the implications of conducting business across borders as globalisation retreats.
News | 22nd October 2019
Five INSEAD case authors rise in Case Centre’s best-selling top 40
INSEAD professors continue to rise up the ranks of the world’s top 40 best-selling case authors with cases that are informative, inspiring and easy to adopt.
News | 21st October 2019
INSEAD launches #SDGSMART to educate and engage on the UN Sustainable Development Goals
#SDGSMART will showcase how the school is aligning with the global goals and what that means for the future of business education.
News | 16th October 2019
INSEAD and Fundação Dom Cabral celebrate 30 years of partnership
Two of the world's top business schools, and pioneers in executive education, have jointly developed a unique business education model.
News | 10th October 2019
New book by INSEAD professor explores the triumphs and tensions of dual-career coupledom
Jennifer Petriglieri, Associate Professor of Organisational Behaviour at INSEAD – and a member of a dual-career couple –launched herself into the research that eventually became the recently released book Couples That Work: How Dual-Career Couples Can Thrive in Love and Work.
News | 7th October 2019
INSEAD inaugurates a chair in environmental sustainability
The Chair demonstrates INSEAD’s ongoing commitment to address the critical environmental issues business and society are facing. It will support knowledge creation targeted at sustainable operations management, the circular economy, and extended producer responsibility. Professor Atalay Atasu will serve as the first Chair holder in recognition of his teaching and research in this area.
News | 18th September 2019
Asian firms' sentiment bounces from low but recession fears grow
Confidence among companies in Asia lifted slightly in the September quarter from 10-year lows, but most firms do not plan on hiring or expect business to pick up as they see a risk of a global recession looming, a Thomson Reuters/INSEAD survey found.
News | 3rd September 2019
INSEAD Professor elected President of M&SOM Society, wins Responsible Research Award
Appointment and award exemplify global movement towards responsible research in business.
News | 20th August 2019
Partnership to co-design intensive learning experiences and co-develop joint research on cutting-edge topics in technology and the world.
News | 24th July 2019
Released jointly by INSEAD, WIPO, Cornell University and the 2019 GII Knowledge Partners, the Confederation of Indian Industry, Dassault Systèmes - the 3DEXPERIENCE Company - and the National Confederation of Industry (CNI) – Brazil and Brazilian Micro and Small Business Support Service (Sebrae).
News | 9th July 2019
Study identifies the best healthy eating nudges
Study of real-life experiments from many disciplines shows the most effective ways restaurants and grocery stores can influence healthy eating.
News | 26th June 2019
An unexpected product benefit can be a powerful marketing tool
Framing a surprise benefit as such may stoke consumer desire.
News | 21st June 2019
INSEAD professors win prize for sustainability course
INSEAD Professors Andre Calmon and Jackie Stenson have been named Grand Prize Winners of the Page Prize for Excellence in Sustainable Business Education. This is the first time in the prize’s 11-year history that INSEAD has won the prestigious competition.
News | 19th June 2019
Trade tensions kick Asian business confidence to 10-yr low
Confidence among Asian companies in the June quarter fell to its lowest since the 2008-09 financial crisis, as a U.S.-China trade war disrupts global supply chains and shows little sign of easing soon, a Thomson Reuters/INSEAD survey found.
News | 13th June 2019
New study: Gig economy boosts mental health for self-employed
Self-employed people in the UK gain a significant boost to mental health, a new study reveals. Women and people with no college degree benefit the most from this effect. Gig economy workers drink less, are under less strain, and are more confident.
News | 4th June 2019
INSEAD LaunchPad at STATION F welcomes new resident start-ups
The accelerator programme opens opportunity for INSEAD alumni entrepreneurs in the world’s largest start-up ecosystem.
News | 23rd May 2019
The 10-month accelerated programme combines innovative learning with problem-solving to prepare young graduates for a global career.
News | 13th May 2019
INSEAD installs solar energy at school for underprivileged children in Sapang Palay, Bulacan
The project is a joint effort between the INSEAD Career Development Centre, the INSEAD Energy Club, JJ-Lapp Cable and the Zenises Foundation.
News | 3rd May 2019
The seven laureates of the 2019 edition of the Cartier Women’s Initiative are revealed at the annual Awards ceremony held at Fort Mason Center for Arts & Culture in San Francisco, the heart of the global start-up and innovation scene.
News | 30th April 2019
Food packaging claims mislead consumers with ideas of health
Research finds four distinct ways that food brands claim to be “healthy” and how those types of claims influence consumers’ expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product.
News | 25th April 2019
INSEAD emerges as biggest winner in the 2018 EFMD Case Writing Competition
INSEAD professors have received five category awards in the 2018 EFMD Case Writing Competition. This represents the most number of awards won by a single business school this year, making INSEAD the biggest overall winner.
News | 24th April 2019
A director’s death improves firm’s pro-social behaviour
When a company director dies, the impact extends beyond the loss of skills and social capital, affecting the strategic and CSR activities of the firm.
News | 23rd April 2019
Singapore tops Asia Pacific in talent competitiveness for the 6th straight year
- The 2019 Global Talent Competitiveness Index (GTCI) sees six Asia Pacific countries ranking in the top quartile.
- Seoul becomes the first Asian city to break into Top 10 in the 3rd edition of the Global Cities Talent Competitiveness Index (GCTCI).
News | 26th March 2019
INSEAD research reveals next American recession could be coming soon
The U.S. economy has never managed to sustain a low rate of unemployment without generating imbalances that lead to a recession.
News | 20th March 2019
The Blockchain Revolution for the Enterprise is a four-course Specialisation designed by Don Tapscott, Adjunct Professor of Technology and Operations Management at INSEAD.
News | 20th March 2019
Asian business sentiment lingers near 3-year low as trade war drags
The latest Thomson Reuters/INSEAD Asian Business Sentiment Index finds that confidence among Asian companies held near three-year lows in the first quarter as a U.S.-China trade dispute dragged on, pulling down a global economy that is already on a downward path.
News | 20th March 2019
Less profitable airlines are more safety conscious than highly profitable ones
Airlines with lower profitability are more concerned with survival and sell airplane models perceived as less safe.
News | 15th March 2019
New welcome weekend for incoming students hailed as a success
Statement by Ilian Mihov, Dean of INSEAD
News | 25th February 2019
Professor N. Craig Smith is a third-time award winner in this category.
News | 6th February 2019
INSEAD Continues its Global Campaign in Dubai
INSEAD is continuing to advance its vision on business as a force for good by holding the Global Business Leaders Conference (GBLC), as well as the Middle East launch of The Campaign for INSEAD on 24 February 2019.
News | 5th February 2019
13 INSEAD cases emerge as The Case Centre best sellers in 2018
13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education.
News | 21st January 2019
- Entrepreneurial talent has become a key differentiator in relative talent competitiveness
- Talent still drawn to small, high-income economies and the United States
- Washington, DC is the top performer in the cities’ ranking
- Five-year analysis shows talent gap widening between unequal economies
News | 17th January 2019
INSEAD Hoffmann Global Institute for Business and Society joins SDG Tent at Davos
New INSEAD institute to host thought leaders, chief executives and experts to seek solutions that achieve the UN Sustainable Development Goals.
News | 16th January 2019
Why some companies are more profitable for years longer than their competitors
In a new paper “Performance persistence in the presence of higher-order resources”, Phebo Wibbens found that companies with “higher-order” resources can greatly outlast their competitors.
News | 9th January 2019
New research reveals the enduring benefits of hiring a star
Working alongside a creative “master” will increase innovators’ creativity and the chance that, one day, they too will become a star.
News | 19th December 2018
Asian business confidence wallows near 3-year low on trade worries
The 2018 Q4 Thomson Reuters/INSEAD Asian Business Sentiment Index edged up to 63 in the October-December quarter, slightly above a near three-year low of 58 seen in the previous period.
News | 6th December 2018
Wage transparency works: Reduces gender pay gap by 7 percent
New research shows that the much-discussed measure of requiring firms to disclose gender segregated wage-statistics to clarify differences in women´s and men´s wages reduces the pay gap by 7 percent. An important step in the right direction and knowledge that can boost the ambition to ensure women the same pay for same work, researchers say.
News | 13th December 2018
Business, Government and Media must regain public trust
Academics, business and government leaders at INSEAD Forums discuss responsible leadership and global stewardship.
News | 5th December 2018
Is the European Union on the brink of disintegration?
A new INSEAD book analyses Europe’s ability to stay united.
News | 27th November 2018
Haier’s CEO gives distinguished lecture at INSEAD
Rendanheyi model cultivates talents to generate continuous value creation.
News | 12th November 2018
INSEAD launches its biggest fundraising campaign
The school’s largest capital campaign centres on business as a force for good.
News | 7th November 2018
Why modest goals are so appealing
Achieving a small incremental goal is perceived as easier – and more satisfying – than maintaining the status quo.
News | 5th November 2018
Sustainability pioneer achieves the Five-fecta
INSEAD is proud to announce that Professor of Technology and Operations Management Luk Van Wassenhove has been named Fellow of INFORMS for his pioneering work on closed loop supply chains (sustainability) and humanitarian operations.
News | 19th November 2019
INSEAD Professors W. Chan Kim and Renée Mauborgne top the Thinkers50 2019 ranking
Mauborgne is the first woman to occupy the number one position and Kim is the first from North Asia. It is the first time professors from a European business school are named the world’s most influential management thinkers. Professors Erin Meyer and Gianpiero Petriglieri have also advanced their ranking.
News | 15th November 2019
INSEAD contributes €4 million in project value to charities through community projects worldwide
As INSEAD celebrates 60 years of excellence, we look at a 12-year partnership that is leaving a lasting legacy for future generations.
News | 31st October 2019
International business faces de-globalisation
New research examines the implications of conducting business across borders as globalisation retreats.
News | 22nd October 2019
Five INSEAD case authors rise in Case Centre’s best-selling top 40
INSEAD professors continue to rise up the ranks of the world’s top 40 best-selling case authors with cases that are informative, inspiring and easy to adopt.
News | 21st October 2019
INSEAD launches #SDGSMART to educate and engage on the UN Sustainable Development Goals
#SDGSMART will showcase how the school is aligning with the global goals and what that means for the future of business education.
News | 16th October 2019
INSEAD and Fundação Dom Cabral celebrate 30 years of partnership
Two of the world's top business schools, and pioneers in executive education, have jointly developed a unique business education model.
News | 10th October 2019
New book by INSEAD professor explores the triumphs and tensions of dual-career coupledom
Jennifer Petriglieri, Associate Professor of Organisational Behaviour at INSEAD – and a member of a dual-career couple –launched herself into the research that eventually became the recently released book Couples That Work: How Dual-Career Couples Can Thrive in Love and Work.
News | 7th October 2019
INSEAD inaugurates a chair in environmental sustainability
The Chair demonstrates INSEAD’s ongoing commitment to address the critical environmental issues business and society are facing. It will support knowledge creation targeted at sustainable operations management, the circular economy, and extended producer responsibility. Professor Atalay Atasu will serve as the first Chair holder in recognition of his teaching and research in this area.
News | 18th September 2019
Asian firms' sentiment bounces from low but recession fears grow
Confidence among companies in Asia lifted slightly in the September quarter from 10-year lows, but most firms do not plan on hiring or expect business to pick up as they see a risk of a global recession looming, a Thomson Reuters/INSEAD survey found.
News | 3rd September 2019
INSEAD Professor elected President of M&SOM Society, wins Responsible Research Award
Appointment and award exemplify global movement towards responsible research in business.
News | 20th August 2019
Partnership to co-design intensive learning experiences and co-develop joint research on cutting-edge topics in technology and the world.
News | 24th July 2019
Released jointly by INSEAD, WIPO, Cornell University and the 2019 GII Knowledge Partners, the Confederation of Indian Industry, Dassault Systèmes - the 3DEXPERIENCE Company - and the National Confederation of Industry (CNI) – Brazil and Brazilian Micro and Small Business Support Service (Sebrae).
News | 9th July 2019
Study identifies the best healthy eating nudges
Study of real-life experiments from many disciplines shows the most effective ways restaurants and grocery stores can influence healthy eating.
News | 26th June 2019
An unexpected product benefit can be a powerful marketing tool
Framing a surprise benefit as such may stoke consumer desire.
News | 21st June 2019
INSEAD professors win prize for sustainability course
INSEAD Professors Andre Calmon and Jackie Stenson have been named Grand Prize Winners of the Page Prize for Excellence in Sustainable Business Education. This is the first time in the prize’s 11-year history that INSEAD has won the prestigious competition.
News | 19th June 2019
Trade tensions kick Asian business confidence to 10-yr low
Confidence among Asian companies in the June quarter fell to its lowest since the 2008-09 financial crisis, as a U.S.-China trade war disrupts global supply chains and shows little sign of easing soon, a Thomson Reuters/INSEAD survey found.
News | 13th June 2019
New study: Gig economy boosts mental health for self-employed
Self-employed people in the UK gain a significant boost to mental health, a new study reveals. Women and people with no college degree benefit the most from this effect. Gig economy workers drink less, are under less strain, and are more confident.
News | 4th June 2019
INSEAD LaunchPad at STATION F welcomes new resident start-ups
The accelerator programme opens opportunity for INSEAD alumni entrepreneurs in the world’s largest start-up ecosystem.
News | 23rd May 2019
The 10-month accelerated programme combines innovative learning with problem-solving to prepare young graduates for a global career.
News | 13th May 2019
INSEAD installs solar energy at school for underprivileged children in Sapang Palay, Bulacan
The project is a joint effort between the INSEAD Career Development Centre, the INSEAD Energy Club, JJ-Lapp Cable and the Zenises Foundation.
News | 3rd May 2019
The seven laureates of the 2019 edition of the Cartier Women’s Initiative are revealed at the annual Awards ceremony held at Fort Mason Center for Arts & Culture in San Francisco, the heart of the global start-up and innovation scene.
News | 30th April 2019
Food packaging claims mislead consumers with ideas of health
Research finds four distinct ways that food brands claim to be “healthy” and how those types of claims influence consumers’ expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product.
News | 25th April 2019
INSEAD emerges as biggest winner in the 2018 EFMD Case Writing Competition
INSEAD professors have received five category awards in the 2018 EFMD Case Writing Competition. This represents the most number of awards won by a single business school this year, making INSEAD the biggest overall winner.
News | 24th April 2019
A director’s death improves firm’s pro-social behaviour
When a company director dies, the impact extends beyond the loss of skills and social capital, affecting the strategic and CSR activities of the firm.
News | 23rd April 2019
Singapore tops Asia Pacific in talent competitiveness for the 6th straight year
- The 2019 Global Talent Competitiveness Index (GTCI) sees six Asia Pacific countries ranking in the top quartile.
- Seoul becomes the first Asian city to break into Top 10 in the 3rd edition of the Global Cities Talent Competitiveness Index (GCTCI).
News | 26th March 2019
INSEAD research reveals next American recession could be coming soon
The U.S. economy has never managed to sustain a low rate of unemployment without generating imbalances that lead to a recession.
News | 20th March 2019
The Blockchain Revolution for the Enterprise is a four-course Specialisation designed by Don Tapscott, Adjunct Professor of Technology and Operations Management at INSEAD.
News | 20th March 2019
Asian business sentiment lingers near 3-year low as trade war drags
The latest Thomson Reuters/INSEAD Asian Business Sentiment Index finds that confidence among Asian companies held near three-year lows in the first quarter as a U.S.-China trade dispute dragged on, pulling down a global economy that is already on a downward path.
News | 20th March 2019
Less profitable airlines are more safety conscious than highly profitable ones
Airlines with lower profitability are more concerned with survival and sell airplane models perceived as less safe.
News | 15th March 2019
New welcome weekend for incoming students hailed as a success
Statement by Ilian Mihov, Dean of INSEAD
News | 25th February 2019
Professor N. Craig Smith is a third-time award winner in this category.
News | 6th February 2019
INSEAD Continues its Global Campaign in Dubai
INSEAD is continuing to advance its vision on business as a force for good by holding the Global Business Leaders Conference (GBLC), as well as the Middle East launch of The Campaign for INSEAD on 24 February 2019.
News | 5th February 2019
13 INSEAD cases emerge as The Case Centre best sellers in 2018
13 INSEAD cases have been listed among The Case Centre’s most popular cases of 2018. The Case Centre is a global organisation dedicated to promoting the case method in management education.
News | 21st January 2019
- Entrepreneurial talent has become a key differentiator in relative talent competitiveness
- Talent still drawn to small, high-income economies and the United States
- Washington, DC is the top performer in the cities’ ranking
- Five-year analysis shows talent gap widening between unequal economies
News | 17th January 2019
INSEAD Hoffmann Global Institute for Business and Society joins SDG Tent at Davos
New INSEAD institute to host thought leaders, chief executives and experts to seek solutions that achieve the UN Sustainable Development Goals.
News | 16th January 2019
Why some companies are more profitable for years longer than their competitors
In a new paper “Performance persistence in the presence of higher-order resources”, Phebo Wibbens found that companies with “higher-order” resources can greatly outlast their competitors.
News | 9th January 2019
New research reveals the enduring benefits of hiring a star
Working alongside a creative “master” will increase innovators’ creativity and the chance that, one day, they too will become a star.
News | 19th December 2018
Asian business confidence wallows near 3-year low on trade worries
The 2018 Q4 Thomson Reuters/INSEAD Asian Business Sentiment Index edged up to 63 in the October-December quarter, slightly above a near three-year low of 58 seen in the previous period.
News | 6th December 2018
Wage transparency works: Reduces gender pay gap by 7 percent
New research shows that the much-discussed measure of requiring firms to disclose gender segregated wage-statistics to clarify differences in women´s and men´s wages reduces the pay gap by 7 percent. An important step in the right direction and knowledge that can boost the ambition to ensure women the same pay for same work, researchers say.
News | 13th December 2018
Business, Government and Media must regain public trust
Academics, business and government leaders at INSEAD Forums discuss responsible leadership and global stewardship.
News | 5th December 2018
Is the European Union on the brink of disintegration?
A new INSEAD book analyses Europe’s ability to stay united.
News | 27th November 2018
Haier’s CEO gives distinguished lecture at INSEAD
Rendanheyi model cultivates talents to generate continuous value creation.
News | 12th November 2018
INSEAD launches its biggest fundraising campaign
The school’s largest capital campaign centres on business as a force for good.
News | 7th November 2018
Why modest goals are so appealing
Achieving a small incremental goal is perceived as easier – and more satisfying – than maintaining the status quo.
News | 5th November 2018
Sustainability pioneer achieves the Five-fecta
INSEAD is proud to announce that Professor of Technology and Operations Management Luk Van Wassenhove has been named Fellow of INFORMS for his pioneering work on closed loop supply chains (sustainability) and humanitarian operations.
@insead
Our new reality requires new approaches to growth ...
@insead
Our new reality requires new approaches to growth and development. This is clearly outlined in the UN Sustainable Development Goals. It is also clearly changing the face of business around the world. INSEAD is responding to this new reality. Our Hoffmann Global Institute for Business and Society #SDGSMART campaign showcases how INSEAD is aligning with the UN #GlobalGoals to develop responsible leaders. inse.ad/sdgsmart (link in bio)
@insead
We're mobilising our MBA students to use the ...
@insead
We're mobilising our MBA students to use the frameworks, knowledge and experience they've accumulated at INSEAD to help out an organisation with social impact. Through 'Master Strategist Day' – a collaboration with our Hoffmann Global Institute for Business and Society – our students are lending support to Unjani Clinic, a South African network of healthcare clinics that provide accessible, affordable and quality healthcare to communities in low income areas. In early 2019, some of these students will travel to South Africa to consult with Unjani. They will take what they learn in the classroom and put it into practice where it matters most – communities that need quality healthcare. We will keep you posted! #INSEADforGood
@insead
Our July 2019 MBA class graduates next week, and t...
@insead
Our July 2019 MBA class graduates next week, and this week they completed our famous 'Your First Hundred Days' business simulation as a capstone! We would tell you more about YFHD but there are non-disclosure agreements involved... hopefully these pictures will give you at least some idea ️ #INSEADmoments #INSEADgrad
@insead
Pride Week is underway on campus! Organised by our...
@insead
Pride Week is underway on campus! Organised by our student-led OUTSEAD Club, celebrations include a movie night, a faculty lecture, parties and other INclusive events. OUTSEAD is a club representing the LGBTQ+ community at INSEAD. Everyone is welcome join. #OUTSEAD #StandUpForOthers #LoveHasNoLabels
@insead
Congratulations to the 21 Cartier Women’s Initia...
@insead
Congratulations to the 21 Cartier Women’s Initiative finalists, and special congratulations to the seven laureates among them! As academic partner of @cartierawards, we are proud to support women entrepreneurs whose ventures positively impact the future of our planet. #CWI19 #RippleEffect #INSEADforGood
@insead
Every new MBA class helps INSEAD give back to our ...
@insead
Every new MBA class helps INSEAD give back to our local communities in both France and Singapore when they join – the MBA Class of December 2019 is no different! This week, students starting on our Asia Campus helped build a cycling track for Movement for the Intellectually Disabled of Singapore (MINDS), while those starting on our Europe Campus finish building a playground for the Institut Médico-Educatif today – both builds facilitated by @splashprojects These projects help our students to bond, develop their leadership skills in a practical context, and – most importantly – be a force for good in the world. #INSEADforGood