MSEI Co-Directors
The INSEAD Marketing & Sales Excellence Initiative (MSEI) combines the energies and talents of the school’s research and educational capabilities with INSEAD alumni & global professionals in marketing & sales roles. MSEI’s primary focus is to provide a global meeting space for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Based on INSEAD Europe Campus, MSEI offers its members exclusive access to best and next practices in marketing & sales, and a safe environment for learning, connecting, sharing and networking with peers, via both online and in-person meetings. MSEI is supported by a distinguished advisory board of senior marketing & sales executives with roles such as Chief Commercial Officer, Chief Marketing Officer and Chief Sales Officer.
Professor of Management Practice
Adjunct Professor of Marketing
MSEI Vision
To serve as the premier global forum on Marketing & Sales Excellence practices for customer-centric leaders.
MSEI Mission
To shape the future of value creation and sharing between individuals, organizations and society at large.
Watch video by MSEI Co-Directors - An introduction of MSEI
Overview of MSEI
Discover Our Marketing & Sales Excellence Initiative: Interactive Flip Book
In the Spotlight
MSEI Calendar of Events 2025
Breakthrough Business Relationships Consortium
Subscription Business Bootcamp
New Book: Triple Fit Strategy
The Case Centre's Top 50 Best-Selling Case Authors of 2023-2024
The Case Centre's Top 50 Best-Selling Case Authors of 2022-2023
Top 50 Cases (1973 - 2023)
INSEAD Wins Marketing Category Award
Article: Stop Selling. Start Collaborating.
Podcast: Stop Selling. Start Collaborating.
BFMTV Interview
Article: When CEOs Make Sales Calls
Podcast: How CEOs Can Drive Sales — or Kill Deals
Top 10 Bestselling Case Authors
The Three Next-Generation Marketing Skills You Need
Sustainable Growth and Customer Engagement in a Circular Economy - NEW!
Five Ways to Optimise Your Subscription Model
Unlock the Full Value of Your Business Relationships
How Executives Should – and Shouldn’t – Engage With Customers
Can the Subscription Economy Save Financial Services?
The Post-Covid Future of “Everything as a Service”
Recession-Proofing the Subscription Economy
Subscription Business Bootcamp
Overview of the Subscription Business Bootcamp
Participant Testimonials - Subscription Business Bootcamp
Breakthrough Business Relationships Consortium
Introduction of the Breakthrough Business Relationships Consortium
Participant Testimonials - Motivation
Advisory Board
Michael Dobler
Senior Vice President - Global Key Accounts and Large Projects, Schindler Group
Pierre Schaeffer
Senior Vice President, Chief Marketing Officer, Thales Group
Thomas Gøgsig
Chief Commercial Officer, ECCO
Partners
INSEAD Marketing & Sales Excellence Initiative (MSEI) reaches a major milestone with the launch of its innovative subscription-based membership model, backed by globally renowned industry leaders and innovative startups from Day 1.
Our flexible partnering model ensures maximum impact for MSEI member companies on their journey to Marketing & Sales Excellence.
To help you build customer-centricity at your own pace, choose from the following options:
- Individual Member
- Corporate Member
- Research Partner
Global Subscription Penetration Study
Join us in this first of a kind global study of subscription business. Increasingly, economies around the world have witnessed a significant emergence of new subscription-based business models across industries — think Netflix, Amazon, Spotify, Microsoft, Salesforce, Caterpillar, and Nespresso. The pandemic has further accelerated the emergence of subscription-based offerings as they meet customers' need for convenience, flexibility, personalisation and value for money. The Subscribed Institute, a dedicated think tank focused on the challenges and opportunities of the Subscription Economy, and INSEAD Marketing & Sales Excellence Initiative, are conducting a comprehensive exercise to assess and analyse major disruptions in the market while developing new insights across multiple industries. As a participant you will receive early access to the outcomes of this survey and strategic implications to businesses via an exclusive live, virtual Q&A session. The survey will require approximately 10 minutes to complete.
