MSEI Specific
Breakthrough Business Relationships Consortium
Breakthrough Business Relationships (BBR) Consortium: Unlocking the Full Growth Potential in Strategic Customers
Subscription Business Bootcamp
A 2.5-day bootcamp by INSEAD Marketing & Sales Excellence Initiative (MSEI), facilitated by Professor Wolfgang Ulaga (INSEAD) and Michael Mansard (Subscribed Institute, Zuora). It is a hands-on, immersive workshop and learning experience that allows participants to deep dive into what it takes to design and launch a successful subscription business.
Stay tuned for our upcoming calendar of events to keep up with all the exciting activities, key dates, and special occasions we have planned for this year, and discover what’s next for MSEI and our members' community in 2026!
Discovery Events
Virtual Discovery Event "Building the Agile Marketing & Sales Organisation"
20 November 2025: Discover cutting-edge approaches and techniques to foster agility, enhance collaboration, and drive success.
Agenda 
Discovery Event "Triple Fit Growth Strategies"
6 November 2025 In-person in Abu Dhabi: Discover powerful methods to align customer needs, market dynamics, and organisational capabilities for sustainable success.
Agenda 
Breakthrough Business Relationships (BBR) Benchmarking Conference
15 - 16 October 2025: Create innovative strategies for fostering and enhancing successful business relationships in the global marketplace.
Learn more Highlights of Past Discovery Events
Discovery Event "Triple Fit Growth Strategy"
Designed around the realities of today’s competitive B2B landscape, the programme creates a safe and confidential environment where participants can exchange real-life business relationship and account management cases, explore successes and setbacks, and gain actionable insights from peers facing similar challenges.
MSEI Discovery Event 25 September 2025 Brochure 
Making AI’s ROI on Marketing & Sales ‘Real’: Take Ownership of Your Digital Brain
How to build and own our Digital Brain, a concept that challenges us to rethink how we structure, protect, and evolve our digital knowledge assets, with Loïc SADOULET and Jason BISSELL.
Agenda 
Discovery Event "Blue Ocean Growth Strategies"
In-person event in Abu Dhabi. Create uncontested market space and drive innovation through Blue Ocean Strategies.
MSEI Discovery Event 7 May 2025 Brochure 
Discovery Event "Blue Ocean Growth Strategies"
In-person event in Fontainebleau. Create uncontested market space and drive innovation through Blue Ocean Strategies.
MSEI Discovery Event 3 April 2025 Brochure 
Discovery Event "AI's Impact on marketing and sales" 14 Nov. 2024
Discover how to unlock unparalleled growth and efficiency by harnessing data-driven insights to refine strategies, tailor customer experiences, and forecast trends.
Learn more 
Discovery Event "ESG Reporting and Monetization" 26 Sep 2024
Discover strategies and best practices for effectively communicating environmental, social, and governance metrics, and drive revenue from sustainable initiatives.
Learn more 