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Marketing and Sales Excellence Initiative

Marketing and Sales Excellence Initiative - Events

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Breakthrough Business Relationships Consortium

Breakthrough Business Relationships (BBR) Consortium: Unlocking the Full Growth Potential in Strategic Customers

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SBB 2023

Subscription Business Bootcamp

A 2.5-day bootcamp by INSEAD Marketing & Sales Excellence Initiative (MSEI), facilitated by Professor Wolfgang Ulaga (INSEAD) and Michael Mansard (Subscribed Institute, Zuora). It is a hands-on, immersive workshop and learning experience that allows participants to deep dive into what it takes to design and launch a successful subscription business.

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