Upcoming Events

Subscription Business Bootcamp @ INSEAD Europe Campus
28 - 30 January 2025: Learn from experts about thriving with subscription-based recurring revenue models for data monetization, ensuring businesses are future-proofed for growth in the evolving market.
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Breakthrough Business Relationships (BBR) Value Creation Camp
25 - 27 March 2025: Introducing a new format for BBR 2025! This nine-month global action-learning programme will start in March 2025. Learn to accelerate growth through strategic customer partnerships.
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Discovery Event "Blue Ocean Growth Strategies"
3 April 2025: Create uncontested market space and drive innovation through Blue Ocean strategies.
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Virtual Discovery Event "Making AI's ROI on Marketing & Sales Real"
12 June 2025: Explore actionable strategies to harness AI technology for tangible results and performance.
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Discovery Event "Triple Fit Growth Strategies"
25 September 2025: Discover powerful methods to align customer needs, market dynamics, and organisational capabilities for sustainable success.
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Breakthrough Business Relationships (BBR) Benchmarking Conference
15 - 16 October 2025: Create innovative strategies for fostering and enhancing successful business relationships in the global marketplace.
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Virtual Discovery Event "Building the Agile Marketing & Sales Organisation"
20 November 2025: Discover cutting-edge approaches and techniques to foster agility, enhance collaboration, and drive success.
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Breakthrough Business Relationships Consortium
Breakthrough Business Relationships (BBR) Consortium: Unlocking the Full Growth Potential in Strategic Customers

Subscription Business Bootcamp
A 2.5-day bootcamp by INSEAD Marketing & Sales Excellence Initiative (MSEI), facilitated by Professor Wolfgang Ulaga (INSEAD) and Michael Mansard (Subscribed Institute, Zuora). It is a hands-on, immersive workshop and learning experience that allows participants to deep dive into what it takes to design and launch a successful subscription business.
Highlights of Past Events

Discovery Event "AI's Impact on marketing and sales" 14 Nov. 2024
Discover how to unlock unparalleled growth and efficiency by harnessing data-driven insights to refine strategies, tailor customer experiences, and forecast trends.
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Discover strategies and best practices for effectively communicating environmental, social, and governance metrics, and drive revenue from sustainable initiatives.
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Discovery Event "Customer Success Management and Its Implications" 27 Jun 2024
Delve into the strategic importance of effective customer success management practices and their profound impact on driving business growth.
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Subscription Business Bootcamp 24 - 26 Jun 2024
A 2.5-day immersive workshop offering a deep dive into designing and launching successful subscription businesses.
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Interactive Webinar "Empowering Marketing & Sales with GenAI" 4 Apr 2024
Led by INSEAD GenAI experts Peter Zemsky and Michael Olenick. Embark on GenAI projects for marketing and sales.
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Discovery Event "Sales Skills & Tools of the Future" 21 Mar 2024
Harness the latest strategies and technologies to stay ahead of the competition in the ever-evolving world of sales.
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Discovery Event "Leveraging Technology for Social Selling" 30 Nov 2023
Discover the nuances and practicality of social selling in the B2B world.
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