Immersive experiences for senior commercial leaders, from our annual flagship Marketing & Sales Symposium to practitioner-led bootcamps designed to deliver immediate impact.
Three Moments That Shaped November 2025
AI TECH TALK at INSEAD Middle East Campus | AI Knows You Better: The Power of Hyper-Personalisation in Marketing
The pursuit of personalisation - delivering the right product and the right service to the right customer at the right time and in the right place - has long been a cornerstone of marketing. With the rise of Artificial Intelligence (AI), this ambition has accelerated dramatically, taking the field far beyond classical segmentation into a world of hyper-personalised, predictive experiences.This was the main focus of the AI TECH TALK moderated by Wolfgang Ulaga
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Virtual Discovery Event "Building the Agile Marketing & Sales Organisation"
20 November 2025: Discover cutting-edge approaches and techniques to foster agility, enhance collaboration, and drive success.
Agenda 
Discovery Event "Triple Fit Growth Strategies"
6 November 2025 In-person in Abu Dhabi: Discover powerful methods to align customer needs, market dynamics, and organisational capabilities for sustainable success.
Agenda MSEI Specific
Practitioners Consortium
Breakthrough Business Relationships (BBR) Consortium: Unlocking the Full Growth Potential in Strategic Customers
Hands-on bootcamp, bring your own project!
A 2.5-day bootcamp by INSEAD Marketing & Sales Excellence Initiative (MSEI), facilitated by Professor Wolfgang Ulaga (INSEAD) and Michael Mansard (Subscribed Institute, Zuora). It is a hands-on, immersive workshop and learning experience that allows participants to deep dive into what it takes to design and launch a successful subscription business.
Highlights of Past Discovery Events
Discovery Event "Triple Fit Growth Strategy"
Designed around the realities of today’s competitive B2B landscape, the programme creates a safe and confidential environment where participants can exchange real-life business relationship and account management cases, explore successes and setbacks, and gain actionable insights from peers facing similar challenges.
MSEI Discovery Event 25 September 2025 Brochure 
Making AI’s ROI on Marketing & Sales ‘Real’: Take Ownership of Your Digital Brain
How to build and own our Digital Brain, a concept that challenges us to rethink how we structure, protect, and evolve our digital knowledge assets, with Loïc SADOULET and Jason BISSELL.
Agenda 
Discovery Event "Blue Ocean Growth Strategies"
In-person event in Abu Dhabi. Create uncontested market space and drive innovation through Blue Ocean Strategies.
MSEI Discovery Event 7 May 2025 Brochure 
Discovery Event "Blue Ocean Growth Strategies"
In-person event in Fontainebleau. Create uncontested market space and drive innovation through Blue Ocean Strategies.
MSEI Discovery Event 3 April 2025 Brochure 
Discovery Event "AI's Impact on marketing and sales" 14 Nov. 2024
Discover how to unlock unparalleled growth and efficiency by harnessing data-driven insights to refine strategies, tailor customer experiences, and forecast trends.
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Discovery Event "ESG Reporting and Monetization" 26 Sep 2024
Discover strategies and best practices for effectively communicating environmental, social, and governance metrics, and drive revenue from sustainable initiatives.
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