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Bridge the gap between technology and business
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In almost every organisation today, the conversation around AI and digital change is focused entirely on survival. But digital transformation shouldn’t just be about defending your position; it should be about capturing your digital advantage. The real challenge isn’t the technology itself—it’s identifying exactly where new value is being created.
Strategy in the Age of Digital and AI will provide you the tools to bridge the gap between technology and business, moving past the tech hype to focus entirely on what drives performance. First, you will look at lessons from past technological revolutions to understand today’s fast-moving landscape. Then, over five content weeks, you will adopt a strategic mindset to follow the value. You will learn to analyse shifting industry value chains, leverage digital and artificial intelligence as powerful tools for growth, and build breakthrough value propositions that turn market shifts into a distinct competitive edge.
Skills you will develop
- Strategic Thinking and Execution
- AI and Big Data
- Developing Value Proposition
- Data-driven Decision Making
Our Participant Profile
Strategy in the Age of Digital and AI is a meeting place for two groups. It is designed for:
- Executives in traditional leadership positions—of business units, products, and functions—who need to bridge the gap between technology and business.
- Executives with deep digital expertise and a passion for technology who are stepping up, or aspire to step up, as strategic leaders who drive overall organisational performance.
Together, you will learn how to drive a strategic approach to AI and digital opportunities in your organisations.
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How You Benefit
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Analyse shifting value: See past the hype to pinpoint where new value is being created
Unlock new market space: Prioritise high-impact use cases, develop compelling value propositions and achieve true product-market fit
Execute on AI and digital strategies: Align key resources across your organisation to build modern capabilities and generate clear ROI
Master strategic agility: Learn when to pursue first-mover strategies, how to sequence initiatives, and how to avoid common strategy traps
Gain peer insights and apply learning: Acquire perspectives from leading executives on how they are adapting to digital and AI, practise with AI-driven simulations, and develop a customised action plan guided by an INSEAD coach
What You Will Get
This programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.
The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of the certification requirements.
Programme Director
Professor of Strategy
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates
Groups of 5 or More
20% off for groups of five or more participantsFormer Participants
15% off for past participants of on-campus, live virtual and blended open enrolment programmesAlumni Community
Up to 30% off for INSEAD alumniChoose our Premium Journey
Deepen the impact of your Action Learning Project (ALP) with extended, in-depth coaching
A cornerstone of INSEAD’s cohort-based online programmes, Action Learning Projects (ALPs) are guided, real-world assignments that enable you to apply new skills directly to your role and organisation—delivering immediate and lasting business impact.
STANDARD | PREMIUM | |
|---|---|---|
| Learning Coach Support | 2 hours, spread across multiple sessions | 4 hours, spread across multiple sessions |
| ALP Support Timeframe | Guidance from programme start through ALP submission | Additional support for up to 4 weeks after the peer review deadline |
| Access to Programme Content | 6 months from start date | 12 months from start date |
| Fee | Included in the programme fee | Additional €690 |
Please note:
- The Premium Journey must be selected at the time of application and cannot be added later
- Premium Journey participants may choose to utilise all their coaching hours before the ALP submission or extend support into the post-peer review period
- All participants start the programme at the same time, receive the same programme content and certificate, and must meet the same ALP submission and peer review deadlines—regardless of the journey selected
- Extended access covers content hosted on the INSEAD course platform and does not include third-party content such as simulations and tools.
Related Programmes
Driving Innovation for Growth
Leading Organisations in Disruptive Times
Transforming Your Business with AI
INSEAD's Cutting-edge Online Programmes
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Learn
Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.
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Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.
- Content designed specifically for the online format, including short high-impact videos
- Professional, television-quality filming in INSEAD amphitheatres with actual participants
- Use of relevant and engaging examples and short case studies from a wide range of industries
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Interact
Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.
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Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.
- A mobile-friendly learning platform built to maximise interaction and engagement
- Faculty answering questions during the programme via live calls and just-in-time videos
- A learning coach guides participants through the programme at each step, simulating content discussions and helping them with their learning.
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Apply
Action-Learning Projects are a core element of the online programmes designed to increase business impact.
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Action Learning Projects are a core element of the online programmes designed to increase business impact.
- The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation.
- The projects are closely aligned with the learning in the programme and benefit from the learning community, with feedback from the learning coach and from peer review.
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Certification
Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
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Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
