Upcoming Sessions
Content Overview
NEW CURRICULUM!
Strategy in the Age of Digital and AI is a highly experiential online programme that will help you develop a strategic response to the new digital possibilities and build your digital advantage.
In this course, you will engage with AI-powered tools designed to enhance your learning experience, enabling more practical, personalised, and immersive exploration of the concepts covered.
Launch Week
Embracing the Revolution
- The challenges and opportunities of technological revolutions
- AI as a transformative General-Purpose Technology (GPT)
- The role of strategy in explaining the drivers of performance
- Technology, society, and value creation
Content Week 1
Adopting a FIT Mindset
- Adapting to rapid technological change
- From digital to AI disruption
- Prioritising high-impact AI use cases
- Using the Value Compass to navigate uncertainty
Content Week 2
Following the Value
- Analysing key external trends and their interactions
- Becoming digitally and AI savvy as a strategist
- The evolution of industry value chains: from predictive to generative AI
- Willingness to pay for digital detox
- Drivers of value creation and market growth
Content Week 3
Competing on Value
- Building and sustaining superior value creation
- Achieving product-market fit through a compelling value proposition
- Leveraging AI to break trade-offs and unlock Blue Oceans
- Capturing value amid evolving competitive pressures from digital and AI
- Harnessing positive feedback loops for competitive advantage
Content Week 4
Executing Strategy
- Does culture eat strategy?
- Executing strategy through the Value–Activity–Resource framework
- The challenge of generating ROI from AI initiatives
- How AI reshapes value chains and make-or-buy decisions
- Transforming support functions in an age of digital and AI
Content Week 5
Thinking Dynamically
- Strategic agility: integrating strategy formulation and execution over time
- Building capabilities through resource accumulation
- When to pursue first-mover strategies
- Sequencing AI use cases to develop capabilities
- Avoiding common strategy traps in the age of digital and AI
Transform learning into action
Experience a dynamic mix of bite-sized videos, peer exchanges, and immersive, AI-powered simulations. Guided by an INSEAD learning coach, you will also develop your own action plan to solve a real strategic challenge in your organisation.
Are you ready to claim your digital advantage?
Your Online Learning Journey
Throughout the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey.
*Please note the programme may include a pause week(s).
Typical Week on an INSEAD Online Programme
Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete.
*This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week.
