- LoginAccess your ApplicationOr learn more about our programmes and applyAccess MyINSEAD
Call Asia Office
Begins 24 Apr 2023
2 + 2 Weeks
Reserve a Seat
Begins 02 Oct 2023
2 + 2 Weeks
Reserve a Seat
Please visit Dates & Fees for more session dates
Comprehensive Leadership Development in a Disruptive Age
Although you will already have achieved success as a functional expert, stepping up to general management can be a difficult and potentially risky transition. General managers need a comprehensive toolkit in order to make this transition from specialist to generalist a successful one.
The Transition to General Management programme is our flagship general-management-level programme. It is exclusively designed to equip you with all the skills and knowledge needed for your transition to general management.
The programme will give you the confidence to manage the complexity you will be facing as you develop from a specialist into a generalist. In short, INSEAD’s unique tools and insights will prepare you to succeed in this most difficult of transitions, the point in a manager’s career when they need to quickly expand their knowledge of business.
How you benefit
- Grounding in the key business disciplines. Leave with an integrated view of business by discovering key linkages across disciplines, thus helping you deliver effective general management decision-making
- Managing disruption. Gain insights into key issues facing general managers in today’s business environment, such as the challenges of digital disruption
- Enhanced leadership skills. Achieve increased confidence and managerial impact through our integrated Leadership Development Process
- Managing for value. Develop a keen understanding of how to “manage for value,” not managing the “metrics”
An international learning experience. Benefit from diversity in the classroom and, if you choose, more than one location of study
Learn while you work: access to online learning NEW!
To further embed your learning, the Transition to General Management programme now includes optional online learning. Should they wish, participants are able to choose one of 5 carefully selected INSEAD Open Online Programmes, designed to strengthen their knowledge in a variety of strategic areas essential for general management. The programmes to choose from are:
- Strategy in the Age of Digital Disruption
- Building Digital Partnerships and Ecosystems
- Innovation in the Age of Disruption
- Advancing Diversity and Inclusion
- Driving Digital Marketing Strategy
Whilst the online programme lasts a total of 5 weeks, the time commitment is not as great as the face-to-face programme. Indeed, it requires three to five hours of work a week.
It will take place after the face-to-face component and should be attended within 18 months after completion of the face-to-face modules
This programme qualifies for the INSEAD Certificate in Global Management.
Post-Programme Weekly Online Learning Journey
Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 3-5 hours per week to complete.
The Transition to General Management programme journey
Participant Journeys: Clay Siemsen
"Before going on the programme I was very much focused on my job, not necessarily my career. I didn’t really have a clear path as to what I was doing really well, where I needed help, what I want to achieve." Clay Siemsen, past-participant of INSEAD’s Transition to General Management programme, talks about his time at INSEAD.
Participant Journeys: Julia Darvill
"My experience at INSEAD was definitely one of the most fundamental changes in my life." Julia Darvill, past-participant of INSEAD’s Transition to General Management programme, talks about her time at INSEAD.
Transition to General Management
The Transition to General Management programme is a four-week general-management-level programme designed to equip participants with all the skills and knowledge needed for their transition to general management.
Transition to General Management
“In the general management role you can no longer think just in one silo. You have to start thinking across the boundaries and unless you have an accelerated process to do that, you’ll be lost."
Learning, when it’s truly effective, is like opening a window you didn’t know existed.
CEO of Albatross CX, Thibaut Fromageau talks about how the Transition to General Management programme has provided learnings in the form of a “weekly reality check” on his leadership practice.
Industry experts discuss how investors, businesses and society all benefit from sustainable finance.
Sparking confidence, curiosity and inspiration on the Transition to General Management programme
"After the Transition to General Management programme I had much more confidence, as well as a lot of curiosity and willingness to change. Having spent seven years in operational marketing I felt ready to take more risks and seize new opportunities."
Creating long-term value with the Transition to General Management programme
"It’s life changing. The ethos of the course, and the people you meet, is tremendous."
Overcoming resistance to digital change
Leaders need to see the ways in which digital change is different.
Engage on both a professional and personal level with the Transition to General Management programme
"It was a standout course, in both my life and career. I can’t imagine not having done it. It was so incredibly profound. Before attending, I knew it was going to valuable, but I didn’t realise the sheer depth of knowledge and impact it would have."
Reframe yourself with the Transition to General Management programme
"It’s a moment that helps you start looking at your career, your industry and at your professional development differently. It’s like reframing yourself." Maarten Kerbert on how the Transition to General Management programme helps give you different perspectives.
Does articulating your corporate values matter?
Listing your corporate values is not enough—companies need to wrestle with their cultures to make a difference, distinguishing them from their peers and updating them as they evolve.
Professor Charles Galunic – Professor of Organisational Behaviour, The Aviva Chaired Professor of Leadership and Responsibility, Co-Director of the Transition to General Management programme – reveals some of his latest research findings about networking, organisational culture, values... and value.
No place for narrow focus in transition to general manager
Specialisation at the expense of a diversified skillset leaves some poorly prepared for leadership
The values of "insightfully aware" leaders
The ability to identify and communicate values is critical to self-awareness and leadership development.
Value Based Management is at the heart of our Transition to General Management programme
On-Demand Webinar/Information Session:
INSEAD General Management Programmes
The transition into general management and into management roles is not an easy one. It requires a transformation of thought and mindset. The skills that made you successful in your career to date, might not be the ones needed going forward.
During the information session, you will hear from past participants Julia Darvill and Ghada Othman and will learn more about our portfolio of general management programmes which are designed to give you the skills, the tools and the confidence needed to move into management and leadership roles with ease.
Managing Director, UK, Puratos
Cluster Director, Strategy & Marketing, MEA & Turkey, Kone Corporation
Which General Management
Programme is for you?
We offer a variety of General Management programmes. From high potentials to general managers to senior leaders, our programmes support executives through the key transitions of their careers. View the comparison grid below to find out which General Management programme best matches your needs.