Skip to main content

Executive Education

A green background with a round headshot of Anne North, Consultant at CARE International UK and Hope and Healing International, Tanzania, and past attendee of INSEAD’s general management development programmes, Transition to General Management.

Transition to General Management

Be equipped with the knowledge, tools and confidence you need to step up to general management. For Senior Functional Managers with 8 years of management experience, aspiring to become general managers.

Upcoming Sessions
2 + 2 Weeks

Comprehensive Leadership Development in a Disruptive Age

Although you will already have achieved success as a functional expert, stepping up to general management can be a difficult and potentially risky transition. General managers need a comprehensive toolkit in order to make this transition from specialist to generalist a successful one.

The Transition to General Management programme is our flagship general-management-level programme. With a dual focus on business foundations and leadership development, it is exclusively designed to train you with all the skills and knowledge needed for your transition to general management.

This senior management programme will give you the confidence to manage the complexity you will be facing as you develop from a specialist into a generalist. In short, INSEAD’s unique tools and insights will prepare you to succeed in this most difficult of transitions, the point in a manager’s career when they need to quickly expand their knowledge of business.


Key Learning Concepts in the Programme Curriculum

A senior leadership programme, Transition to General Management allows participants to explore skills and expertise from a holistic perspective and gain understanding of management concepts that they need as they move into generalist roles. This programme covers three key concepts that prepares senior managers to make the transition:

  1. Business Foundations: Learn essential concepts in marketing, organisational behavior, finance, strategy, operations, and the global economy. Gain insights into the customer-centric strategies and competitive advantage on how to become a general manager.
  2. Leadership Development: Navigate a personalised general manager training, including personal growth plans, feedback mechanisms, teamwork activities, and coaching sessions. Hone your negotiation, communication, and decision-making skills.
  3. Managing for Value:  Learn to create sustainable value by focusing on long-term organisational impact. Explore value proposition, delivery, and capture strategies vital for effective general management. 

Read more about our curriculum and syllabus

Our Participant Profile

Breadth and depth are what characterise Transition to General Management participants, but typically they are all proven senior managers in their own area of business. And now they are ready for the next step up: a highly successful general-management career. Some have already been promoted, while others are about to make that big breakthrough.

How You Benefit

Grounding in the key business disciplines

Leave with an integrated view of business by discovering key linkages across disciplines, thus helping you deliver effective general management decision-making

Managing disruption

Gain insights into key issues facing general managers in today’s business environment, such as the challenges of digital disruption

Enhanced leadership skills

Achieve increased confidence and managerial impact through our integrated Leadership Development Process

Managing for value

Develop a keen understanding of how to “manage for value,” not managing the “metrics”​

An international learning experience

Benefit from diversity in the classroom and, if you choose, more than one location of study

What You Will Get

iconThis programme qualifies for the INSEAD Certificate in Global Management.

The certificate is a formal recognition in areas of global management and leadership, provided you have completed the certification requirements.

Program Directors

IN Focus

Learn while you work: access to online learning NEW!

To further embed your learning, the Transition to General Management programme includes optional online learning.

Should you wish, you are able to choose one of a number of carefully selected INSEAD Open Online Programmes, designed to strengthen your knowledge in a variety of strategic areas essential for general management. The programmes offered complement the main content pillars of the Transition to General Management programme and cover business fundamentals, through to leadership development. 

The programmes to choose from are:

Whilst the online programme lasts a total of 5 weeks, the time commitment is not as great as the face-to-face programme. Indeed, it requires three to five hours of work a week.

It will take place after the face-to-face component and should be attended within 18 months after completion of the face-to-face modules.

Post-Programme Weekly Online Learning Journey

Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 3-5 hours per week to complete.


The Transition to General Management programme journey

Envision your learning journey in the Transition to General Management programme. Discover the process of crafting your personalised action plan and selecting what you want to learn from our range of online programmes.


Dates & Fees

Investing for a lifelong learning journey at INSEAD

Discount and Financing

30% Off

For INSEAD alumni Community

Financial Aid

For French companies based in France
2 + 2 Weeks

Related Programmes

Any questions?

Or try recently asked questions: