Upcoming Sessions
Think beyond silos. Step-up to general management.
Blending business foundations and leadership development, the Transition to General Management programme is designed to equip you with all the skills and knowledge needed for your move into general management.
This senior management programme will give you the confidence to manage the complexity you will be facing as you develop from a specialist into a generalist. In short, INSEAD’s unique tools and insights will prepare you to succeed in this most difficult of transitions, the point in a manager’s career when they need to quickly expand their knowledge of business and of themselves.
Key Learning Concepts in the Programme Curriculum
A senior leadership programme, Transition to General Management allows participants to explore skills and expertise from a holistic perspective and gain understanding of management concepts that they need as they move into generalist roles. This programme covers three key concepts that prepares senior managers to make the transition:
- Business Foundations: Learn essential concepts in marketing, organisational behavior, finance, strategy, operations, and the global economy. Gain insights into the customer-centric strategies and competitive advantage on how to become a general manager.
- Leadership Development: Navigate a personalised general manager training, including personal growth plans, feedback mechanisms, teamwork activities, and coaching sessions. Hone your negotiation, communication, and decision-making skills.
- Managing for Value: Learn to create sustainable value by focusing on long-term organisational impact. Explore value proposition, delivery, and capture strategies vital for effective general management.
Our Participant Profile
Breadth and depth are what characterise Transition to General Management participants, but typically they are all proven senior managers in their own area of business. And now they are ready for the next step up: a highly successful general-management career. Some have already been promoted, while others are about to make that big breakthrough.
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How You Benefit
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Grounding in the key business disciplines
Leave with an integrated view of business by discovering key linkages across disciplines, thus helping you deliver effective general management decision-making
Managing disruption
Gain insights into key issues facing general managers in today’s business environment, such as the challenges of digital disruption
Enhanced leadership skills
Achieve increased confidence and managerial impact through our integrated Leadership Development Process
Managing for value
Develop a keen understanding of how to “manage for value,” not managing the “metrics”
An international learning experience
Benefit from diversity in the classroom and, if you choose, more than one location of study
Skills you will develop
- Financial Acumen
- Strategic Thinking and Execution
- Marketing Strategy
- Developing Value Proposition
- Negotiation
- Resilience and Agility
- AI and Big Data
- Self-awareness
- Communication
- Leading Teams
- Change Management
What You Will Get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership, provided you have completed the certification requirements.
Upon completion of the programme, you will be conferred with INSEAD alumni status, giving you access to a global network of more than 70,500+ influential alumni across 179 countries and 171 nationalities around the world.
Programme Directors
Professor of Organisational Behaviour
Professor of Operations Management
IN Focus
Pablo Aravena
Associate Director Teva Pharmaceuticals Chile
It was a tipping point in my career and in my life.
Thibaut Fromageau
CEO Albatross CX Dubai
Learning, when it’s truly effective, is like opening a window you didn’t know existed.
Anne North
Consultant CARE International UK and Hope and Healing International, Tanzania
What the TGM programme focused on was building that toolkit to give us more things to work with and also creating a huge group of people we can still go to years later and ask: ‘Does anyone have experience with this? Has anyone worked in x country?
Sarah Pricaz
International Marketing Vice President , L'Occitane en Provence , Switzerland
After the Transition to General Management programme I had much more confidence, as well as a lot of curiosity and willingness to change. Having spent seven years in operational marketing I felt ready to take more risks and seize new opportunities.
Finance as a Force for Good
Industry experts discuss how investors, businesses and society all benefit from sustainable finance.
Overcoming Resistance to Digital Change
Leaders need to see the ways in which digital change is different.
Does Articulating Your Corporate Values Matter?
Listing your corporate values is not enough—companies need to wrestle with their cultures to make a difference, distinguishing them from their peers and updating them as they evolve.
The Values of “Insightfully Aware” Leaders
The ability to identify and communicate values is critical to self-awareness and leadership development.
Professor Charlie Galunic: Backstage Leadership - The invisible work of highly effective leaders
Participant Journeys: Clay Siemsen
Participant Journeys: Julia Darvill
Transition to General Management
Transition to General Management
Learn while you work: access to online learning NEW!
To further embed your learning, the Transition to General Management programme includes optional online learning.
Should you wish, you are able to choose one of a number of carefully selected INSEAD Open Online Programmes, designed to strengthen your knowledge in a variety of strategic areas essential for general management. The programmes offered complement the main content pillars of the Transition to General Management programme and cover business fundamentals, through to leadership development.
The programmes to choose from are:
- Advancing Diversity and Inclusion
- Driving Digital Marketing Strategy
- Strategy in the Age of Digital Disruption
- Executive Presence and Influence
- Transforming Your Business with AI
Whilst the online programme lasts a total of 5 weeks, the time commitment is not as great as the face-to-face programme. Indeed, it requires three to five hours of work a week.
It will take place after the face-to-face component and should be attended within 18 months after completion of the face-to-face modules.
Post-Programme Weekly Online Learning Journey
Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 3-5 hours per week to complete.
The Transition to General Management programme journey
Envision your learning journey in the Transition to General Management programme. Discover the process of crafting your personalised action plan and selecting what you want to learn from our range of online programmes.
Dates & Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Up to 30% Off
For the INSEAD alumni communityFinancial Aid
For French companies based in FranceRelated Programmes
Advanced Management Programme
Management Acceleration Programme
The Leadership Transition
