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Making the transition to general management

The Transition to General Management programme is our four-week, flagship general-management-level programme – exclusively designed to equip you with all the skills and knowledge needed for your transition to general management.

Using INSEAD’s unique Blue Line Management concept that focuses on managing for value, this programme provides you with the confidence required to manage the complexity you will be facing as you develop from a specialist into a generalist.

How you benefit

  • Managing for value. Develop a keen understanding of how to manage the creation of value, using the INSEAD-developed Blue Line Management concept.
  • Enhanced leadership skills. Achieve increased confidence and managerial impact through our integrated Leadership Development Process, which includes powerful 360° feedback and coaching from our highly regarded INSEAD Global Leadership Centre (IGLC).
  • Grounding in the key business disciplines. Essential to effective general-management decision-making, you will gain an integrated view of business by discovering key linkages across disciplines.
  • An international learning experience. Benefit from diversity in the classroom and, if you choose, more than one location of study.

Participant profile

Breadth and depth are what characterise Transition to General Management participants. As the name implies, they are so diverse in terms of nationality, international experience, culture and background that it is hard to generalise about them. But one thing is sure: they are all proven senior managers in their own area of business. And now they are on the threshold of the next step up: a highly successful general management career. In short, Transition to General Management is designed for senior functional or technical managers about to make the transition to general management and for recently appointed general managers.

Alumni status

On leaving the Transition to General Management programme, you become a full member of the INSEAD alumni community, open only to graduates of our world-famous MBA and other degree programmes, as well as selected former Executive Education participants.

This elite worldwide network consists of over 53,000 alumni in around 172 countries, many with very active National Alumni Associations. As part of the alumni community, you benefit from lifelong networking and professional development opportunities, including regional events, refresher programmes and reduced rates for all Executive Education.


This programme qualifies for the INSEAD Certificate in Global Management.

The Transition to General Management programme journey


The Transition to General Management programme is a learning journey that starts before participants have arrived on campus for the first module.

It begins with work on the personal development plan, the MBTI assessment, the 360 feedback and the case study pre-reading.

In between the modules, participants take part in follow-up coaching and continue work on the personal development plan, which is fine-tuned on campus in the first and second modules.

The journey continues long after the programme has finished with participants integrating a worldwide community of programme alumni.

View the infographic 

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Which General Management
Programme is for you?


We offer a variety of General Management programmes. From high potentials to general managers to senior leaders, our programmes support executives through the key transitions of their careers. View the comparison grid below to find out which General Management programme best matches your needs.

. Comparison grid

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