Upcoming Sessions
Executing Impactful Digital Strategies
Becoming a successful marketing strategist in the digital age requires mastering three brand new customer-focused skills.
First, you need to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT, and continuously uncover novel “live” insights about the customer and the marketplace. Second, you need to effectively transform these insights into new customer value by generating outstanding experiences along the customer journey. Finally, the key to your future success as a business leader is your ability to shape a customer-centric marketing organisation equipped to select, experiment and scale the use of successive waves of technologies such as social media, robotics or blockchain within your product or service strategies.
Driving Digital Marketing Strategy will take you on a learning journey to develop your skills to become a successful marketing strategist and achieve business success by creating and delivering new customer value. You will explore the challenges and opportunities of digital disruptions around your customers and learn new strategic data-driven skills to empower you to make better business decisions for future growth. This programme will also enable you to effectively design and deploy bold and competitive marketing strategies around the customer in the digital age.
Participant profile
- Executives and senior managers from all business areas and professionals who strive to develop a strategic understanding of digital marketing strategy and transform their organisation from within, with the customer at the centre
- Team leaders and managers seeking to develop and integrate cutting-edge digital marketing practices into their business processes and corporate culture
- Executives seeking to develop new sustainable, data-driven business models, manage change and extract value out of changing markets in a digital world
- Executives aiming to drive digital initiatives in their company or industry
- Executives coming in groups/teams to collaborate on Action Learning Projects tailored to their organisation’s context.
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How You Benefit
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Learn
Learn how to create and deliver value and secure sustainable competitive advantage
Acquire
Acquire basic analytical skills around "big" customer data to inform marketing strategy effectiveness throughout the customer funnel
Strategically
Strategically monitor and create content to generate stronger engagement with customers online. Effectively manage online crises
Effectively
Effectively implement and execute a digital marketing strategy in your organisation by recognising and utilising key drivers.
This programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.
Programme Directors
Senior Affiliate Professor of Marketing
Associate Professor of Marketing
IN Focus
Liv Trolle
Senior Manager, Coloplast
INSEAD and the programme simply ticked all the boxes. I wanted a learning experience that would really challenge me but that would also provide the knowledge, the structure and the coaching support I was looking for.
Tarek El Bably
Senior Manager, PwC Middle East
My Action Learning Project was laser-focused on our own needs as a company and the parallel needs of our clients to respond to disruption. I used my project to build deep understanding of the customer journey and key touchpoints; and to explore how deploying virality, innovation, new business models and a re-invigorated customer-centricity can build loyalty and drive success.
Strategising Customisation and Privacy in the Digital Age
Five golden rules to effectively balance personalisation and customer protection.
Making the Shift to Digital Sales in B2B
The old methods of demand generation won’t work in the always-online era.
Building Digital Resilience Around the Customer
Resilient businesses use digital technologies, data and analytics to create long-term customer value.
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates
For Groups of 5 or More
20% preferential rate for groups of 5 participants or moreFormer Participants
20% preferential rate for past participants of on-campus and live virtual Open Enrolment ProgrammesAlumni Community
40% preferential rate for INSEAD Alumni Association community membersRelated Programmes
Design Thinking and Creativity for Business
Innovation in the Age of Disruption
Executive Presence and Influence
INSEAD's Cutting-edge Online Programmes
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Learn
Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.
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- Content designed specifically for the online format, including short high-impact videos
- Professional, television-quality filming in INSEAD amphitheatres with actual participants
- Use of relevant and engaging examples and short case studies from a wide range of industries
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Interact
Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.
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- A mobile-friendly learning platform built to maximise interaction and engagement
- Faculty answering questions during the programme via live calls and just-in-time videos
- A learning coach guides participants through the programme at each step, simulating content discussions and helping them with their learning.
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Apply
Action-Learning Projects are a core element of the online programmes designed to increase business impact.
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- The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation.
- The projects are closely aligned with the learning in the programme and benefit from the learning community, with feedback from the learning coach and from peer review.
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Certification
Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
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Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
