Welcome to IBOSI

W. Chan Kim
Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute
Renée Mauborgne
Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute
The INSEAD Blue Ocean Strategy Institute (IBOSI) is dedicated to extending the research on Blue Ocean Strategy, Blue Ocean Shift, Blue Ocean Leadership and Beyond Disruption by Chan Kim and Renée Mauborgne and disseminating it to professors, researchers, and practitioners around the globe.
Its main objectives are to make significant theoretical and scientific contributions to the strategy, management and innovation fields and to contribute to the practice and high performance of companies, governments, and non-profit organisations through practical application of these research outputs.
The Institute's research streams include corporate, public, and social sector applications and the creation of innovative teaching materials that apply the theory of blue ocean strategy and leadership to the classroom to create a new standard of pedagogical and learning excellence.
In the Spotlight

The Case Centre's Top 50 Best-Selling Case Authors of 2023-2024

Top Four Leading Thinkers in Harvard Business Review’s 100-year History

An Alternative Path to Innovation and Growth Where Business and Society Can Thrive Together

Winner of the 20 Best Business Minds Book Award

Thinkers50 Top Classic Books on Management

The Case Centre Bestselling Case 2023

Case Centre Bestselling Classic Case 2023

Innovation Doesn’t Have to Be Disruptive

2022 EFMD Case Award Winner

Case Centre Bestselling Classic Case 2022

The Most Influential and Innovative Articles from Harvard Business Review's First Century

Global Top 10 Bestselling Case Authors at The Case Centre

How Business and Society Can Thrive Together: Tongwei's Innovation of a Brand-new Green Energy Market in China

PetWellClinic: Shifting from a Red to a Blue Ocean

Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

Blue Ocean Leadership: How to Achieve High Impact at Low Cost

Katrina Lake vs Jeff Bezos: Surviving Amazon
IBOSI At A Glance

+3000
Universities in almost every country in the world are using IBOSI Teaching Materials

#1
Thinkers50 ranked Kim & Mauborgne #1 Management Thinkers in the world

Top 10
For the 5th consecutive year, Kim & Mauborgne ranked in the Global Top 10 Bestselling Case Authors at The Case Centre.
IBOSI Bestselling Cases
