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INSEAD Blue Ocean Strategy Institute

INSEAD Blue Ocean Strategy Institute

Welcome to IBOSI

W. Chan Kim and Renee Mauborgne

 

W. Chan Kim
Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute

Renée Mauborgne
Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute (IBOSI) is dedicated to extending the research on Blue Ocean Strategy, Blue Ocean Shift, Blue Ocean Leadership and Beyond Disruption by Chan Kim and Renée Mauborgne and disseminating it to professors, researchers, and practitioners around the globe. 

Its main objectives are to make significant theoretical and scientific contributions to the strategy, management and innovation fields and to contribute to the practice and high performance of companies, governments, and non-profit organisations through practical application of these research outputs. 

The Institute's research streams include corporate, public, and social sector applications and the creation of innovative teaching materials that apply the theory of blue ocean strategy and leadership to the classroom to create a new standard of pedagogical and learning excellence.

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In the Spotlight

IBOSI At A Glance

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+3000

Universities in almost every country in the world are using IBOSI Teaching Materials

 

1st

#1

Thinkers50 ranked Kim & Mauborgne #1 Management Thinkers in the world

 

bestselling cases

Top 10

For the 5th consecutive year, Kim & Mauborgne ranked in the Global Top 10 Bestselling Case Authors at The Case Centre. 

IBOSI Bestselling Cases

bestselling cases

Case Snapshots