Renée Mauborgne
Affiliate Professor of Strategy
The INSEAD Distinguished Fellow of Strategy and International Management
Co-Director of the INSEAD Blue Ocean Strategy Institute
Contact
Additional Information
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Research Areas
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- Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice.
- General Research: Strategy, Management and Innovation in the Knowledge Economy
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Teaching Areas
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- Strategy, Management and Innovation for MBAs and Executives
Biography
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the recently released book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.
In 2023 Mauborgne along with her colleague Chan Kim were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019, Mauborgne along with her colleague W. Chan Kim were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the world’s most influential management thinker.
To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.
Mauborgne has published numerous articles in academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review and MIT Sloan Management Review as well as articles in The Wall Street Journal, The New York Times, and The Financial Times, among others.
She is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.
To learn more, visit blueoceanstrategy.com.
In 2023 Mauborgne along with her colleague Chan Kim were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019, Mauborgne along with her colleague W. Chan Kim were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the world’s most influential management thinker.
To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.
Mauborgne has published numerous articles in academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review and MIT Sloan Management Review as well as articles in The Wall Street Journal, The New York Times, and The Financial Times, among others.
She is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.
To learn more, visit blueoceanstrategy.com.
Case Studies
18 Sep 2024
By Kim W. C., Mauborgne R., Koo O. Y.
27 May 2024
By Kim W. C., Mauborgne R., Pipino M.
02 May 2024
By Kim W. C., Mauborgne R., Ji M.
07 Mar 2024
By Kim W. C., Mauborgne R., Munir Z.
30 Nov 2023
By Kim W. C., Pipino M., Mauborgne R.
26 May 2023
By Kim W. C., Ji M., Mauborgne R.
24 May 2023
By Kim W. C., Ji M., Koo O. Y., Mauborgne R., Olenick M.
23 May 2023
By Kim W. C., Ji M., Mauborgne R.
24 Feb 2023
By Kim W. C., Olenick M., Mauborgne R.
13 Dec 2022
By Kim W. C., Pipino M., Mauborgne R.
05 Dec 2022
By Kim W. C., Koo O. Y., Mauborgne R.
04 Apr 2022
By Pipino M., Kim W. C., Koo O. Y., Mauborgne R.
19 Jan 2022
By Kim W. C., Olenick M., Mauborgne R.
25 Feb 2021
By Kim W. C., Ji M., Mauborgne R.
04 Feb 2021
By Kim W. C., Olenick M., Mauborgne R.
15 Jan 2021
By Koo O. Y., Kim W. C., Olenick M., Mauborgne R.
17 Dec 2019
By Kim W. C., Pipino M., Mauborgne R.
29 Nov 2019
By Kim W. C., Olenick M., Mauborgne R.
Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good
Award Winning
12 Nov 2019
By Kim W. C., Ji M., Mauborgne R.
28 Aug 2019
By Kim W. C., Koo O. Y., Mauborgne R.
22 May 2019
By Kim W. C., Olave M., Olenick M., Mauborgne R.
22 May 2019
By Kim W. C., Olave M., Olenick M., Mauborgne R.
02 May 2019
By Kim W. C., Olenick M., Mauborgne R.
22 Mar 2019
By Kim W. C., Koo O. Y., Mauborgne R.
22 Mar 2019
By Kim W. C., Olenick M., Mauborgne R.
22 Mar 2019
By Kim W. C., Bong R., Ji M., Mauborgne R.
23 Jan 2019
By Kim W. C., Olave M., Olenick M., Mauborgne R.
30 Nov 2018
By Kim W. C., Pipino M., Mauborgne R.
29 Oct 2018
By Kim W. C., Kawakami T., Ji M., Mauborgne R.
22 Aug 2018
By Kim W. C., Koo O. Y., Mauborgne R.
30 Jul 2018
By Kim W. C., Olenick M., Mauborgne R., Chen G.
26 Jun 2018
By Kim W. C., Ling K., Mauborgne R.
26 Jun 2018
By Kim W. C., Ling K., Mauborgne R.
26 Jun 2018
By Ji M., Kim W. C., Lee J. E., Mauborgne R.
26 Jun 2018
By Kim W. C., Koo O. Y., Mauborgne R.
26 Jun 2018
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
25 Jun 2018
By Kim W. C., Koo O. Y., Mauborgne R.
25 Jun 2018
By Kim W. C., Olenick M., Mauborgne R.
05 Apr 2018
By Kim W. C., Olenick M., Mauborgne R.
A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)
23 Mar 2018
By Kim W. C., Ji M., Mauborgne R.
23 Mar 2018
By Kim W. C., Koo O. Y., Mauborgne R.
23 Feb 2018
By Kim W. C., Koo O. Y., Mauborgne R.
23 Feb 2018
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
23 Feb 2018
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
26 Jan 2018
By Kim W. C., Olenick M., Mauborgne R.
26 Jan 2018
By Kim W. C., Olenick M., Mauborgne R.
26 Jan 2018
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
11 Dec 2017
By Kim W. C., Mauborgne R., Ji M.
12 Nov 2017
By Kim W. C., Mauborgne R., Koo O. Y.
12 Nov 2017
By Hunter J., Kim W. C., Mauborgne R., Marks B., Mortensen W.
25 Sep 2017
By Kim W. C., Koo O. Y., Mauborgne R.
28 Aug 2017
By Kim W. C., Ji M., Mauborgne R.
30 Jan 2017
By Kim W. C., Bong R., Ji M., Mauborgne R.
26 Aug 2016
By Kim W. C., Koo O. Y., Mauborgne R.
26 Aug 2016
By Kim W. C., Koo O. Y., Mauborgne R.
The Marvel Way: Restoring a Blue Ocean
Award Winning
24 Mar 2016
By Kim W. C., Olenick M., Mauborgne R.
09 Dec 2014
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
09 Dec 2014
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
20 Dec 2013
By Kim W. C., Hancock Mathys L., Mauborgne R.
20 Dec 2013
By Kim W. C., Hancock Mathys L., Mauborgne R.
29 Nov 2013
By Kim W. C., Mauborgne R., Bensaou B. M.
26 Feb 2013
By Kim W. C., Hunter J., Mauborgne R.
25 Feb 2013
By Kim W. C., Koo O. Y., Mauborgne R.
25 Feb 2013
By Kim W. C., Ling K., Lee J. E., Mauborgne R.
25 Feb 2013
By Kim W. C., Koo O. Y., Mauborgne R.
28 Jan 2013
By Ji M., Kim W. C., Lee J. E., Mauborgne R.
31 Jul 2012
By Kim W. C., Koo O. Y., Mauborgne R.
26 Mar 2012
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
28 Sep 2011
By Kim W. C., Ling K., Mauborgne R.
14 Jan 2010
By Kim W. C., Sinha A., Mauborgne R., Van der Heyden L.
31 Jul 2009
By Hunter J., Kim W. C., Mauborgne R., Marks B., Mortensen W.
31 Jul 2009
By Kim W. C., Mauborgne R.
31 Jul 2009
By Kim W. C., Henry O., Mauborgne R.
31 Jul 2009
By Kim W. C., Hunter J., Mauborgne R.
31 Oct 2008
By Kim W. C., Mauborgne R.
31 Oct 2008
By Kim W. C., Mauborgne R., Van der Heyden L.
31 Oct 2008
By Kim W. C., Mauborgne R.
31 Oct 2008
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
03 Jan 2003
By Kim W. C., Hunter J., Mauborgne R., Bensaou B. M.
The Evolution of the Circus Industry (A)
Award Winning
15 Apr 2002
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
01 Mar 2002
By Kim W. C., Williamson M., Mauborgne R., Bensaou B. M.
01 Feb 2001
By Venkatesh S., Kim W. C., Mauborgne R.
01 Nov 1999
By Venkatesh S., Kim W. C., Mauborgne R.
01 Nov 1999
By Venkatesh S., Kim W. C., Mauborgne R.
21 Oct 1999
By Kim W. C., Sinha A., Mauborgne R., Van der Heyden L.
01 Jan 1998
By Kim W. C., Mauborgne R., Champion D.
01 Jan 1998
By Kim W. C., Champion D., Kjellberg A., Mauborgne R.