Leading Change in an Age of Digital Transformation

It’s not the technology: it’s the people and processes

As digital disruption continues to reshape industries, organisations are under enormous pressure to stay ahead of the competition. But it is a challenge. More than 80% of digital transformations fail. Many of these initiatives perform so badly that they are abandoned; others fall so far short of their goals with such high costs that they provide little to negative returns.

The problem is not the new technologies or systems themselves. Most digital transformations fail because of inadequate or ad hoc management of people and processes.

Leading Change in an Age of Digital Transformation is an immersive and experiential programme designed for senior executives leading digital transformation initiatives in their organisation. This advanced programme for digital leaders gives you the understanding and the competitive insights to avoid the critical pitfalls and drive long-term success.

Together with INSEAD faculty and leaders from a diversity of sectors, you will explore the complex change dynamics across the four stages of digital transformation: ignition and exploration, initiation and motivation, launching and scaling, sustaining and integrating.

You will dig deep into the unique risk factors involved in each of these phases, using grounded but practical frameworks and leveraging specific tools to address the real-world challenges in each phase of the transformation through to ultimate success. The programme empowers you to beat the odds and ensure that your organisation captures all the advantages of digital disruption, today and tomorrow.

How you benefit

• Clearly articulate the strategic imperative and pathway of digital transformation
• Enhance your understanding of the unique aspects of leading digital transformation change
• Elevate key skills in change leadership relative to people and process across four stages of digital transformation
• Anticipate and design a change programme that addresses all three layers of digital transformation: business, individual and organisation
• Leave with a concrete action plan for your own digital transformation initiative.

Participant profile

Leading Change in an Age of Digital Transformation is designed for senior executives and senior middle managers who lead strategic change related to digital transformation initiatives in their organisations. While individual participants are completely welcome, it is beneficial for several managers within the same organisation (up to three managers) to come together as existing or potential members of a digital transformation initiative team.

The programme is designed for participants who will come to the session with a current or near future digital transformation project. The project should be outlined in the application. You will apply the learnings and concepts to this project in real time.

This programme qualifies for the INSEAD Certificate in Global Management.