Upcoming Sessions
The new era of Digital Marketing, including A.I
Leading Digital Marketing Strategy is a five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from across functions make better business decisions for future growth.
In the new era of digital marketing, Artificial Intelligence (A.I) is transforming how businesses engage with customers. Explore how A.I would shape predictive analytics, content creation, hyper-personalisation of the digital experience and empathetic interactions with chatbots. Learn marketing practices that emphasises acting on data-driven insights and ethical stewardship amidst privacy concerns.
Leading Digital Marketing Strategy will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company. At the end of the programme you will also better understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation.
Our Participant Profile
25
Nationalities in each session5 - 12yrs
of working experienceDesigned for executives and senior managers from all business areas who wish to develop a strategic understanding of digital marketing and how to develop a roadmap for digital business transformation in their organisations.
Executives aiming to lead digital initiatives in their company or industry and those seeking to develop new sustainable business models in a digital world will also benefit.
Executives and senior managers who want to learn about sustainable marketing strategies for ‘generations Y and Z’.
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How you benefit
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Understand current trends
Recognise digital megatrends such as A.I, related use-cases and best practices – and the disruptive impact they will have on your business. Discover how GenAI (including ChatGPT) can directly generate value for your business with real-world use cases arou...
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Harness the power of digitalisation
Enhance operations through digitisation to foster brand-creation or brand-building in the digital world
Create a successful content strategy
Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences
Navigate customer needs
Understand the new rules of competition as well as today’s customers and their evolving needs and expectations
Measure success
Learn how to leverage data and how to measure the success of digital marketing in terms of brand awareness, association, engagement and ROI
Leverage key enablers
Understand key enablers that allow for a transformation towards an agile customer-centric & digital organisation, including AI and machine learning.
Drive change in the organisation
Gain a view and appreciation of the design of a digital marketing organisation including the roles, structures, and movements required to drive effective change.
This programme qualifies for the INSEAD Certificate in Global Management.
Programme Directors
Senior Affiliate Professor of Marketing
Associate Professor of Marketing
IN Focus
Ten Ways AI Is Transforming Marketing
Watch a Masterclass preview by Prof. Niessing
Professor Joerg Niessing speaks about use-cases on customer data strategies and their intersection with machine-learning. He then describes how we can use the insights from data to create a winning digital marketing strategy that wins over our target market.
Jing van Opstal
Owner, La Champagnerie
Although I’m familiar with social media, analytics is completely new to me. I realised I needed knowledge, frameworks and tools to get my company out there and flourishing.
Michelle Cornu
Senior Global Brand Communication Lead
I’ve been building brands for more than 20 years, but I’d begun to feel like I was missing something important—something I just couldn’t put my finger on. Digital is moving so fast, and while I grasp the outline, I felt I wasn’t connecting all the pieces in a truly holistic way.
Boris Colruyt
CFO of Asia Pacific, Birkenstock
INSEAD has helped me enact a change in myself, in my life attitude
Dates and Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Up to 30% Off
For the INSEAD alumni communityFinancial Aid
For French companies based in FranceRelated Programmes
B2B Marketing Strategies
Leading the Effective Sales Force
