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Leading Digital Marketing Strategy

Drive innovative digital marketing strategy in the new era of A.I through customer-centricity.

Upcoming Sessions
5 days

The new era of Digital Marketing, including A.I

Leading Digital Marketing Strategy is a five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from across functions make better business decisions for future growth.

In the new era of digital marketing, Artificial Intelligence (A.I) is transforming how businesses engage with customers. Explore how A.I would shape predictive analytics, content creation, hyper-personalisation of the digital experience and empathetic interactions with chatbots. Learn marketing practices that emphasises acting on data-driven insights and ethical stewardship amidst privacy concerns.

Leading Digital Marketing Strategy will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company. At the end of the programme you will also better understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation.


Our Participant Profile


Nationalities in each session

5 - 12yrs

of working experience

Designed for executives and senior managers from all business areas who wish to develop a strategic understanding of digital marketing and how to develop a roadmap for digital business transformation in their organisations.

Executives aiming to lead digital initiatives in their company or industry and those seeking to develop new sustainable business models in a digital world will also benefit.

Executives and senior managers who want to learn about sustainable marketing strategies for ‘generations Y and Z’.

How you benefit

Understand current trends

Recognise digital megatrends such as A.I, related use-cases and best practices – and the disruptive impact they will have on your business. Discover how GenAI (including ChatGPT) can directly generate value for your business with real-world use cases arou...

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Harness the power of digitalisation

Enhance operations through digitisation to foster brand-creation or brand-building in the digital world

Create a successful content strategy

Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences

Navigate customer needs

Understand the new rules of competition as well as today’s customers and their evolving needs and expectations

Measure success

Learn how to leverage data and how to measure the success of digital marketing in terms of brand awareness, association, engagement and ROI

Leverage key enablers

Understand key enablers that allow for a transformation towards an agile customer-centric & digital organisation, including AI and machine learning.

Drive change in the organisation

Gain a view and appreciation of the design of a digital marketing organisation including the roles, structures, and movements required to drive effective change.

Certificate This programme qualifies for the INSEAD Certificate in Global Management.

Programme Directors

IN Focus


Ten Ways AI Is Transforming Marketing

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

Watch a Masterclass preview by Prof. Niessing

Professor Joerg Niessing speaks about use-cases on customer data strategies and their intersection with machine-learning. He then describes how we can use the insights from data to create a winning digital marketing strategy that wins over our target market.

Dates and Fees

Investing for a lifelong learning journey at INSEAD

Discount and Financing

30% Off

For INSEAD Alumni Community

Programme Certificate

on completion of the programme
5 days

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