Optimise your sales force performance for competitive advantage
When people and resources are scarce and expensive, you need to make every investment in your sales force count. Your sales force is a major growth engine and a critical source of market feedback. At the same time, it can rapidly become costly and difficult to manage. Leading the Effective Sales Force helps you optimise the performance of your sales force by learning to reduce costs while increasing sales.
Discover how strategies like analysing your sales calls, realigning territories, shifting product or market emphases, reallocating salesperson time or adjusting sales force size can transform performance, generating maximum growth from your sales force. Learn to use compensation systems and organisational structures to motivate salespeople and third-party distribution channels to deliver outstanding results.
Leading the Effective Sales Force is an intensive experience that will change the way you approach sales and inspire results.
Our Participant Profile
The Leading the Effective Sales Force programme is designed for managers responsible for business development and planning in either local or international markets. Participants typically spend more than 50 percent of their time managing sales force issues.
Dates and Fees
Investing for a lifelong learning journey at INSEAD
Discount and Financing
30% OffFor INSEAD Alumni Community
Programme Certificateafter completion of programme
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