Leading the Effective Sales Force

The programme will be of particular benefit to managers who are responsible for business development and planning in either local or international markets. Participants typically spend over 50% of their time managing sales force issues and have held the following positions:

• General manager
• Head of strategy
• Marketing director
• Business development manager
• Regional director
• Human resources director
• Commercial director.

Because sales tends to be an isolated function, we encourage companies to send multiple participants from different functions to the same session. Indeed, the Leading the Effective Sales Force programme is a way to build cross-functional ties and facilitate understanding which will lead to better sales results.