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Executive Education

Participant of INSEAD Competitive Strategy programme

Competitive Strategy

Be equipped with practical knowledge, new skills and tools to turn strategic ideas into actions.

Upcoming Sessions
3 days

Achieving excellence in strategic thinking and practice

All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals. The key to ensuring that companies remain on track to reach these goals is the existence of a clear and focused business strategy.

Competitive Strategy is an intensive and comprehensive three-day programme that equips managers with new skills and tools along with practical knowledge to turn strategic ideas into actions for their business or organisation.

Our participant profile

This programme is designed for executives who currently run a business or have profit and loss responsibility for a geographical area and seek to improve their short - and long-term business performance. It is also for executives or teams who need to acquire skills quickly in strategic thinking, analysis and development.

How you benefit


Improve strategic thinking with state-of-the-art models and tools


Sharpen competitive insight and skills to achieve sustainable and profitable growth for your business


Apply practical tools to execute strategies.

Optional day on strategic analysis

For organisations sending a group of 4 participants or more, we can customise an optional day on Strategic Analysis with the Programme Director. For more information on this optional day and on the tuition fee, please contact the Programme Adviser.

Certificate This programme qualifies for the INSEAD Certificate in Global Management.

Programme Director

Upcoming Events

Competitive Strategy Information Session


Amidst the relentless pursuit of immediate financial gains, managers tend to overlook the broader, long-term objectives. Upholding a clear and steadfast business strategy becomes pivotal in steering companies towards their desired destinations.

Introducing Competitive Strategy—a robust and immersive three-day programme designed to furnish managers with new skills, cutting-edge tools, and actionable insights. It empowers them to seamlessly translate strategic concepts into tangible initiatives for their businesses or organisations.

We understand that you may have specific questions about how INSEAD's Competitive Strategy programme can benefit you. That's why we invite you to join us for an information session with Karel Cool, Professor of Strategic Management and Programme Director of the Competitive Strategy programme. This is an excellent opportunity for you to get personalised insights and learn more about the programme.


Register Here


IN Focus

Dates and Fees

Invest in a lifelong learning journey at INSEAD

Discounts and Financing

30% discount

for INSEAD Alumni Community

Programme certificate

on completion of the programme
3 days

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