Upcoming Sessions
Achieving excellence in strategic thinking and practice to gain a competitive advantage
All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals. The key to ensuring that companies remain on track to reach these goals is to maintain a clear and focused business strategy, along with comprehensive competitive market analysis.
Competitive Strategy is an intensive and comprehensive three-day course that equips managers with new skills and tools along with practical knowledge to turn strategic ideas into actions for their business or organisation.
Key learning concepts in the programme curriculum
INSEAD's Competitive Strategy course is designed to help managers develop their strategic thinking skills and make better strategic decisions. The programme covers a wide range of topics, including key analytical frameworks, value creation for customers, and integrating sustainability into business strategy. By participating in this programme, you will gain the knowledge and skills you need to achieve long-term success in today's competitive business environment. Read more about our curriculum and syllabus
Our participant profile
This programme is designed for executives who currently run a business or have profit and loss responsibility for a geographical area and seek to improve their short - and long-term business performance. It is also for executives or teams who need to acquire skills quickly in strategic thinking, analysis and development.
Skills you will develop
- Analytical Thinking
- Strategic Thinking and Execution
- Competitive Positioning
- Developing Value Proposition
- Customer Centricity
- Building Strategic Alliances
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How you benefit
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Improve strategic thinking with state-of-the-art models and tools
Sharpen competitive insight and skills to achieve sustainable and profitable growth, gaining a competitive advantage for your business
Apply practical tools to execute strategies.
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Optional day on strategic analysis
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For organisations sending a group of 4 participants or more, we can customise an optional day on Strategic Analysis with the Programme Director. For more information on this optional day and on the tuition fee, please contact the Programme Adviser.
What You Will Get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership. Please refer to the certification requirements here.
Programme Director
Professor of Strategic Management
Upcoming Events
How do companies win—and keep winning—in fiercely competitive markets? Join us for the INSEAD Competitive Strategy Information Session, led by Professor Karel Cool, Programme Director, to find out. Designed for senior executives and business leaders, the Competitive Strategy programme equips you with the frameworks and tools to analyse industry dynamics, anticipate shifts in competition, and craft strategies that create and sustain long-term advantage. In this interactive session, you’ll hear directly from world-class faculty, explore the programme’s unique approach, and have the opportunity to ask questions to see how INSEAD can help you lead with clarity and impact.
IN Focus
Nida Gorkem
Group Strategy Manager, Ageas
The programme equipped me with the knowledge and confidence to drive strategic initiatives and make informed decisions that align with our long-term goals.
Amaury Boyenval
Head of AXA Solutions & Relationship
Now, I can not only analyse situations from a wider lens but also seamlessly integrate ideas and implement them in a competitive landscape.
Waki Kawamoto
The programme served as a reminder to not lose focus of the overall business strategy. Our day-to-day tasks take so much of our time and attention that it’s easy to forget the basics; controlling the supply chain, reading financials effectively and identifying trends in data and information. The case studies were particularly helpful in linking it all together in a compelling way.
Past Participant, San Francisco 2022
This was my very first time at an INSEAD training. Being a hub made it even more interesting. My expectations were surpassed. Great learning environment. The breakout rooms are so serene and functional to enable discussion and presentations. A great place.
Past Participant, San Francisco 2022
INSEAD's instruction, models, tools and case studies are top notch. The challenging learnings have provided me the confidence to apply the concepts, supporting my ability to add value in participation in our division and global strategy development. The cultural diversity of students and representation of various industries added just as much value to my learning and experience. I would highly recommend it.
Karel Cool
Professor of Strategic Management, The BP Chaired Professor of European Competitiveness
Viewing sustainability as a win-win business opportunity
Karel Cool, co-director of the new INSEAD Business Sustainability Programme shares his belief that executives need to view sustainability as a win-win business opportunity – creating competitive advantage while doing good by society. With a personal passion for the field of research, and many years of experience in developing strategies and frameworks for companies transforming their business models, Professor Cool is enthusiastic to continue educating executives on this crucial subject matter.
Karel Cool
Professor of Strategic Management, The BP Chaired Professor of European Competitiveness
Dates and Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Up to 30% Off
For the INSEAD alumni communityFinancial Aid
For French companies based in FranceRelated Programmes
INSEAD Blue Ocean Strategy
Strategy Execution Programme
INSEAD Business Sustainability Programme
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