Upcoming Sessions
Achieving excellence in strategic thinking and practice to gain a competitive advantage
All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals. The key to ensuring that companies remain on track to reach these goals is maintaining a clear and focused business strategy, supported by comprehensive competitive market analysis.
Competitive Strategy is an intensive and comprehensive three-day course that equips managers with new skills, tools and practical knowledge to turn strategic ideas into action and achieve success for their business or organisation.
Key learning concepts in the programme curriculum
INSEAD's Competitive Strategy course is designed to help managers develop their strategic thinking skills and make better strategic decisions. The programme covers essential analytical strategy frameworks as well as the practical implementation tools, including those enabled by GenAI. By participating in this programme, you will gain the knowledge and skills needed to achieve long-term success in today's complex and competitive business environment. Read more about our curriculum and syllabus
Our participant profile
This programme is designed for executives who run, or will run, a business or have responsibility for a geographical area and seek to improve their short- and long-term business performance. It is also for executives or professionals who need to participate in strategy analysis or advise companies on how to improve their strategy and performance.
Skills you will develop
- Analytical Thinking
- Strategic Thinking and Execution
- Competitive Positioning
- Developing Value Proposition
- Customer Centricity
- Building Strategic Alliances
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How you benefit
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Optional day on strategic analysis
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For organisations sending a group of 4 participants or more, we can customise an optional day on Strategic Analysis with the Programme Director. For more information on this optional day and the tuition fee, please contact the Programme Adviser.
What You Will Get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership. Please refer to the certification requirements here.
Programme Director
Dates and Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Up to 30% Off
For the INSEAD alumni communityFinancial Aid
For French companies based in FranceRelated Programmes
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