
Competitive Strategy
Be equipped with practical knowledge, new skills and tools to turn strategic ideas into actions.
Competitive Strategy
Upcoming Sessions
Testimonials
Here is a sample of what participants have to say about the value of the Competitive Strategy Programme.
Nida Gorkem
Group Strategy Manager, Ageas
Competitive Strategy: Enhancing Strategic Acumen to Drive Business Initiatives
The programme equipped me with the knowledge and confidence to drive strategic initiatives and make informed decisions that align with our long-term goals.
Nida Gorkem
Group Strategy Manager, Ageas
Amaury Boyenval
Head of AXA Solutions & Relationship
Competitive Strategy: Translating Ideas Into Executable Strategies
Now, I can not only analyse situations from a wider lens but also seamlessly integrate ideas and implement them in a competitive landscape.
Amaury Boyenval
Head of AXA Solutions & Relationship
Don't Lose Sight of the 'Basics'
The programme served as a reminder to not lose focus of the overall business strategy. Our day-to-day tasks take so much of our time and attention that it’s easy to forget the basics; controlling the supply chain, reading financials effectively and identifying trends in data and information. The case studies were particularly helpful in linking it all together in a compelling way.

Past Participant, San Francisco 2022
INSEAD's instruction, models, tools and case studies are top notch. The challenging learnings have provided me the confidence to apply the concepts, supporting my ability to add value in participation in our division and global strategy development. The cultural diversity of students and representation of various industries added just as much value to my learning and experience. I would highly recommend it.
Past Participant, San Francisco 2022

Past Participant, San Francisco 2022
This was my very first time at an INSEAD training. Being a hub made it even more interesting. My expectations were surpassed. Great learning environment. The breakout rooms are so serene and functional to enable discussion and presentations. A great place.
Past Participant, San Francisco 2022

Eric Warners
Corporate Strategist at Port of Amsterdam
INSEAD GO-Live exceeded my expectations. It was a week full of inspiration. Our group was very diverse which added new interesting perspectives on the study material during the live sessions/working groups, like it was at campus.
Eric Warners
Corporate Strategist at Port of Amsterdam

Aditya Basu
Head, Strategy & Marketing, APAC BORN Group
The competitive strategy programme is pragmatic and holistic in terms of its content and coverage. The programme provides the right frameworks and a practitioner's point of view towards today's pressing strategic imperatives across industries. The programme also provides the right playground for discussion and perspectives with a diverse cohort across industries and geographies. Furthermore, Prof. Cool's subject matter expertise and hands-on approach are definitely a value add.
Aditya Basu
Head, Strategy & Marketing, APAC BORN Group
Enquiry?
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