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Profile photo of Aditya Basu
Profile photo of Aditya Basu
Competitive Strategy

EE - Testimonial - Competitive Strategy - Aditya Basu

Aditya Basu

Head, Strategy & Marketing, APAC BORN Group

Past participant of the Live Virtual session of Competitive Strategy, Sept 2020

The competitive strategy programme is pragmatic and holistic in terms of its content and coverage. The programme provides the right frameworks and a practitioner's point of view towards today's pressing strategic imperatives across industries. The programme also provides the right playground for discussion and perspectives with a diverse cohort across industries and geographies. Furthermore, Prof. Cool's subject matter expertise and hands-on approach are definitely a value add.