Entrepreneurship: New Business Ventures

In today’s disruptive and fast-changing business environment, more of us than ever will experience the challenge and opportunity of embracing entrepreneurship and launching a new business venture.

Whether you join a newly formed business as a key employee, start your own venture, pursue new opportunities within your organisation or choose to invest personally in innovation, embracing entrepreneurship is a unique chance to realise personal goals – and to make an indelible mark on society. But launching, growing, and managing a new business venture is not easy. And while failure is the mantra of many a seasoned entrepreneur, there are many obstacles to starting up successfully; obstacles that can set you back both personally and professionally. Mastering a set of core entrepreneurial skills and competencies, and building the right mindset is critical in determining the prosperity of your venture – and setting you on the path to success. 

Entrepreneurship: New Business Ventures is your essential introduction to the skills, concepts and actions you need to build a successful new business venture. From exploring how to generate and develop game-changing ideas and recruiting and managing the right team to identifying and engaging with investors, you will master every step of the entrepreneurial journey to success. This includes exploring ideas beyond the confines of the classroom and putting theory into practice via real-world customer interaction and pitching to actual investors.

You will learn how to think like an entrepreneur. You will also develop the acuity of vision, the agility and the mindset to:

• Understand where the best ideas come from
• Appreciate how inferior actors can successfully compete against superior actors
• Know when growth can be crucial for survival, but might endanger it at the same time
• Determine how entrepreneurs should think
• Learn to navigate terms and processes needed to manage frequent entrepreneurial tasks such as leading board meetings and raising venture capital.

Drawing on the latest in thought leadership, leading-edge INSEAD research and real-world examples, Entrepreneurship: New Business Ventures is a transformative learning experience that will equip you with everything you need to build, scale and grow your ideas with confidence and clarity.