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Faculty & Research


Henning Piezunka

Associate Professor of Entrepreneurship and Family Enterprise


Additional Information
Research Areas
  • Organisations
  • Innovation
  • Selecting Ideas and Relationship Management with Partners
Teaching Areas
  • New Business Venture
  • Entrepreneurship
  • PhD


Henning Piezunka is an Associate Professor of Entrepreneurship and Family Enterprise at INSEAD and a Visiting Professor at Wharton Business School at the University of Pennsylvania.

Henning’s teaching is focused on startups and entrepreneurship, with a particular emphasis on guiding entrepreneurs in building, scaling and growing their business ideas and ventures. He teaches this material to MBA students, executives and corporations, and coaches start-up CEOs and entrepreneurial leaders. He has received outstanding teaching ratings, been on the Dean’s list for excellence in MBA teaching, and won the INSEAD best teacher award multiple times.

Henning is an award-winning researcher. He studies how organisations can tap into the knowledge of their members to foster greater inclusion, innovation and diversity. He has also conducted research into the crowdsourcing of ideas and the wisdom of the crowds. In another stream of research, Henning studies collaboration and competition, such as the factors that escalate competition into dangerous conflict. He has further researched succession in family firms and how people can improve their ability to interact with others by leveraging Artificial Intelligence (AI).

Through his research, Henning has also developed significant expertise across various domains, including start-ups, technology companies, family businesses and a range of sports. He has leveraged data from sports such as Formula One, soccer and chess to shed light on effective management practices. Henning’s work and expert opinions have been featured in leading business media including Time Magazine, The Economist and Harvard Business Review.

Henning obtained a PhD at Stanford University, a Master of Science at the London School of Economics, UK, and a Diploma Kaufmann from the University of Mannheim, Germany. Before starting his academic career, he co-founded a web design company in 1998 and acted as its founder-CEO until selling it in January 2016. By 2016, Henning’s company employed more than 30 people and served customers in more than 80 countries.