Upcoming Sessions
Creating uncontested market space
The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy.
There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong, profitable growth.
The programme introduces generative AI tools, designed to augment individuals’ creativity and enhance strategic thinking. This innovation empowers participants to explore new possibilities and craft breakthrough solutions with greater ease.
Key learning concepts in the programme curriculum
Learn how to assess your market, explore the strategic formulation foundation and implementation of blue ocean strategy, and gain ideas to penetrate an uncontested market space. You will learn through an intensive four-day course featuring a mix of lectures, discussions, case analysis, and workshops.
Our participant profile
This Blue Ocean Strategy course is especially relevant to those seeking to break out of the traditional ‘red ocean' of competition and create strong profitable growth for their organisation in both existing and new markets.
It will be of benefit to senior executives, business owners, heads of strategy or executives from mid- to upper-level management directly involved in the development and ideation of new products and services.
While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to six people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.
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How you benefit
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Gain a new framework for strategy design and implementation
Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD.
Motivate your organisation
Learn how to engage your colleagues in a Blue Ocean Strategy process.
Develop an actionable plan
Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost.
What you will get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership. Please refer to the certification requirements here
Programme Directors
Professor of Strategy
Upcoming Events
Blue Ocean Strategy (BOS), originated by INSEAD professors W. Chan Kim and Renée Mauborgne, has emerged in recent years as one of the most influential new philosophies in strategic management. BOS presents a different approach to looking at Competitive Strategy as it challenges the conventional logic of competition in an industry setting by pursuing strategies that embrace both Differentiation and Low Cost simultaneously.
Join us where Guoli Chen, Professor of Strategy at INSEAD, will explain what BOS is, how it works and how it is applied successfully by companies engaged in a BOS initiative.
IN Focus
Christos Tselebidis
Key Account Manager, Global Sales, Germany
I’ve long been a fan of Blue Ocean and the way that this approach challenges you to open up new possibilities and to push the boundaries on what’s possible without getting into price fights with competitors; it’s just a personal challenge to you as a decision-maker to challenge your own beliefs, which is something I have always done both professionally and personally. That and the fact that the programme and INSEAD came highly recommended by our CEO, meant it was a no-brainer for me to sign up!”
Mike Purchase
Head of Business, Vodafone New Zealand
Coming all the way from New Zealand my expectations were high and INSEAD did not disappoint. I met amazing people with a global perspective and was taught by a talented and enthusiastic faculty. I can’t recommend Blue Ocean Strategy at Fontainebleau enough. Absolutely fantastic.
Amr Atiah
Director, Special Projects at King Abdullah University for Science and Technology (KAUST)
An immersive experience in strategy formation and application taking organization to new eras away from disruptive competitions. This is delivered by an enthusiastic and passionate professors in this field; and attended by executives from around the world forming an amazing cohort.
Dates and Fees
Investing for a lifelong learning journey at INSEAD
Join as a group
of up to six people30% Off
for INSEAD Alumni CommunityProgramme certificate
on completion of the programmeRelated Programmes
Competitive Strategy
Strategy Execution Programme
