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Executive Education

Participant of INSEAD Blue Ocean Strategy

INSEAD Blue Ocean Strategy

Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks,  and start to create “blue oceans” of uncontested market space to make your competition irrelevant.    

Upcoming Sessions
4 days
S$ 13,600

Creating uncontested market space

INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation and execution. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy.

There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong, profitable growth.

Our Participant profile

This programme is especially relevant to those seeking to break out of the traditional ‘red ocean' of competition and create strong profitable growth for their organisation in both existing and new markets.

It will be of benefit to senior executives, business owners, heads of strategy or executives from mid- to upper-level management directly involved in the development of new products and services.

While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to six people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.

How you benefit

Gain a new framework for strategy design and implementation

Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD.

Motivate your organisation

Learn how to engage your colleagues in a Blue Ocean Strategy process.

Develop an actionable plan

Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost.

Certificate This programme qualifies for the INSEAD Certificate in Global Management.

Programme Directors

Upcoming Events

BOS Info Session May 2024


In today's hyper-competitive business environment, differentiation is key. INSEAD's Blue Ocean Strategy offers a transformative approach, equipping you with the tools and insights to create new market spaces where competition becomes irrelevant.

Join us in our information session, where Andrew Shipilov, Professor of Strategy and Programme Director, will lead discussions and share invaluable insights into the principles and methodologies of Blue Ocean Strategy. This is also an excellent opportunity for you to learn more about the Blue Ocean Strategy programme.

Register Here

BOS Webinar Watch on Demand


Blue Ocean Strategy (BOS), originated by INSEAD professors W. Chan Kim and Renée Mauborgne, has emerged in recent years as one of the most influential new philosophies in strategic management. BOS presents a different approach to looking at Competitive Strategy as it challenges the conventional logic of competition in an industry setting by pursuing strategies that embrace both Differentiation and Low Cost simultaneously.

Join us where Guoli Chen, Professor of Strategy at INSEAD, will explain what BOS is, how it works and how it is applied successfully by companies engaged in a BOS initiative.

Register Here

IN Focus

Dates and Fees

Investing for a lifelong learning journey at INSEAD

Join as a group

of up to six people

30% Off

for INSEAD Alumni Community

Programme certificate

on completion of the programme
4 days
S$ 13,600

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