Upcoming Sessions
Creating uncontested market space
The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy.
There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong, profitable growth.
The programme introduces generative AI tools, designed to augment individuals’ creativity and enhance strategic thinking. This innovation empowers participants to explore new possibilities and craft breakthrough solutions with greater ease.
Key learning concepts in the programme curriculum
Learn how to assess your market, explore the strategic formulation foundation and implementation of blue ocean strategy, and gain ideas to penetrate an uncontested market space. You will learn through an intensive four-day course featuring a mix of lectures, discussions, case analysis, and workshops.
Our participant profile
This Blue Ocean Strategy course is especially relevant to those seeking to break out of the traditional ‘red ocean' of competition and create strong profitable growth for their organisation in both existing and new markets.
It will be of benefit to senior executives, business owners, heads of strategy or executives from mid- to upper-level management directly involved in the development and ideation of new products and services.
While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to six people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.
Skills you will develop
- Strategic Thinking and Execution
- Competitive Positioning
- Customer Centricity
- Driving Innovation
- AI and Big Data
- Creativity and Design Thinking
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How you benefit
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Gain a new framework for strategy design and implementation
Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD.
Motivate your organisation
Learn how to engage your colleagues in a Blue Ocean Strategy process.
Develop an actionable plan
Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost.
What you will get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership. Please refer to the certification requirements here
Programme Directors
Professor of Strategy
Upcoming Events
People say that "good ideas are a dime a dozen." However, some business ideas have a higher chance of success than others.
Blue Ocean Strategy (BOS) is an INSEAD-born set of concepts that can help you generate stronger business ideas, create new markets, and make the competition irrelevant. In this session, join Andrew Shipilov, Professor of Strategy and Programme Director of Blue Ocean Strategy, to gain insights into the differences between new market creation and established market disruption business ideas.
We will also examine the three key factors that define true Blue Ocean ideas. Finally, we will discuss how participating in the INSEAD Blue Ocean Strategy Programme can help you master BOS tools and identify a Blue Ocean idea for your business.
IN Focus
Christos Tselebidis
Key Account Manager, Global Sales, Germany
I’ve long been a fan of Blue Ocean and the way that this approach challenges you to open up new possibilities and to push the boundaries on what’s possible without getting into price fights with competitors; it’s just a personal challenge to you as a decision-maker to challenge your own beliefs, which is something I have always done both professionally and personally. That and the fact that the programme and INSEAD came highly recommended by our CEO, meant it was a no-brainer for me to sign up!”
Mike Purchase
Head of Business, Vodafone New Zealand
Coming all the way from New Zealand my expectations were high and INSEAD did not disappoint. I met amazing people with a global perspective and was taught by a talented and enthusiastic faculty. I can’t recommend Blue Ocean Strategy at Fontainebleau enough. Absolutely fantastic.
Amr Atiah
Director, Special Projects at King Abdullah University for Science and Technology (KAUST)
An immersive experience in strategy formation and application taking organization to new eras away from disruptive competitions. This is delivered by an enthusiastic and passionate professors in this field; and attended by executives from around the world forming an amazing cohort.
Dates and Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Join as a group
of up to six peopleUp to 30% Off
For the INSEAD alumni communityFinancial Aid
For French companies based in FranceRelated Programmes
Competitive Strategy
Strategy Execution Programme
