Creating uncontested market space
INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation and execution. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy.
There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong, profitable growth.
Our Participant profile
This programme is especially relevant to those seeking to break out of the traditional ‘red ocean' of competition and create strong profitable growth for their organisation in both existing and new markets.
It will be of benefit to senior executives, business owners, heads of strategy or executives from mid- to upper-level management directly involved in the development of new products and services.
While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to six people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.
Dates and Fees