INSEAD Blue Ocean Strategy

Creating uncontested market space

INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. Delivered by world-class faculty, this programme will teach you how to apply the theory created by INSEAD professors W. Chan Kim and Renée Mauborgne. In implementing the tools, concepts and frameworks of Blue Ocean Strategy, you will learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.

An important part of the programme is the opportunity for you to immediately start applying Blue Ocean Strategy to analyse your own organisation’s strategic challenges. In addition, to enrich the learning experience, you will provide feedback and ideas for other participants, as they search for their own ‘blue oceans’.

INSEAD Blue Ocean Strategy enables you to discover strategic moves – termed ‘Value Innovation’ – which can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand.

How you benefit

• Gain a new framework for strategy design and implementation. Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD.
• Motivate your organisation. Learn how to engage your colleagues in a Blue Ocean Strategy process.
• Develop an actionable plan. Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost.

Participant profile

This programme is especially relevant to those seeking to break out of the traditional ‘red ocean' of competition and create strong profitable growth for their organisation in both existing and new markets.

It will be of benefit to senior executives, business owners, heads of strategy or executives from mid- to upper-level management directly involved in the development of new products and services.

While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to six people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.

This programme qualifies for the INSEAD Certificate in Global Management.