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Executive Education

Participant of INSEAD Blue Ocean Strategy

INSEAD Blue Ocean Strategy

Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks,  and start to create “blue oceans” of uncontested market space to make your competition irrelevant.    

Upcoming Sessions
4 days
S$ 13,600

Content Overview

INSEAD Blue Ocean Strategy enables you to create ‘blue oceans’ of uncontested market space and to discover how strategic moves – termed ‘Value Innovation’ – can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand. It is an intensive four-day programme featuring a mix of lectures, discussions, case analysis and workshops where you will analyse your own business. Hence, you are encouraged to come with a specific challenge that you would like to work on during the programme.


Assessment: How blue is your ocean?

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Foundations of blue ocean strategy

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Review and critique of competitive strategy

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Implementing blue ocean strategy



Creating new market space

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Looking for your own 'blue ocean'