Upcoming Sessions
Content Overview
INSEAD Blue Ocean Strategy enables you to create ‘blue oceans’ of uncontested market space and to discover how strategic moves – termed ‘Value Innovation’ – can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand. It is an intensive five-day programme featuring a mix of lectures, discussions, case analysis and workshops where you will analyse your own business. Hence, you are encouraged to come with a specific challenge that you would like to work on during the programme.
The Curriculum: BOS Fundamentals + AI Mastery
Days 1–3: Master the core BOS framework to identify underserved non-customer needs and grow your market.
Days 4–5: Deep dive into LLMs, prompting excellence, and AI-driven idea generation and evaluation.
Key takeaways
The Secret BOS Sauce: Non-Customers
Blue Ocean Strategy is not just about “thinking outside the box”. It is a systematic framework to identify non-customers, the people currently ignored by your entire industry. By solving their specific pain points, you create entirely new markets rather than competing over existing ones.
GenAI is Not an Oracle, It is Your Sparring Partner in Innovation
Stop treating AI as a magic box and start using it as a high-level sparring partner. In this programme, we teach you to become a critical consumer of AI, using it to augment creativity, synthesise human fieldwork, and identify market blind spots that traditional methods often miss.
