Upcoming Sessions
Session starting on
Location
Fontainebleau
Duration
3 days
Fees
€
8,750
Content Overview
The Competitive Strategy programme aims to sharpen participants’ competitive strategy skills as managers quickly and effectively. Using case studies developed at INSEAD, participants identify the key analytical strategies needed to achieve long-term business success.
You will learn the latest strategic concepts, frameworks and tools, blending rigorous strategic logic with a practical ‘view from the trenches’, while networking with a diverse and dynamic group of international peers.
The content is divided into five main areas:
Predicting the medium- and long-term profitability of market opportunities
Assessing and developing competitive advantage
Innovating customer value and willingness to pay
Developing a strategic response in markets facing disruption and turbulence
