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Faculty & Research


V. (Paddy) Padmanabhan

Professor of Marketing

The Unilever Chaired Professor of Marketing


Additional Information
Research Areas
  • Applied Microeconomics and Game Theory
  • Pricing
  • Retailing
  • Distribution Channels and Supply Chain Management
  • Services Marketing and Management
Teaching Areas
  • Retailing
  • Contemporary Channels of Distribution
  • Services Marketing and Management
  • Marketing Management


V. “Paddy” Padmanabhan is a Professor of Marketing and the Unilever Chaired Professor of Marketing at the INSEAD Asia campus.

Prior to joining INSEAD, Professor Padmanabhan was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002), and an Associate Professor of Marketing and the Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has served as a visiting professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD (Europe campus).

Professor Padmanabhan directs the Leading the Effective Sales Force programme, the INSEAD Leadership Programme for Senior Executives - India, and the Certificate in Business Acumen programme.

His current research focuses on business opportunities and challenges in the developing economies, economic crises and their implications, pricing and supply chain management. He is among the top 250 most highly-cited scholars in the world in the field of economics and business. His research has received numerous awards including the recognition in the Ten Most Influential Papers of Management Science's First Fifty Years (1954-2004). He has consulted, delivered Executive Education courses, and acted as an expert witness for various companies, ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca-Cola, Lufthansa, Monsanto, Target, Japan Tobacco, Westpac, OCBC, etc.) to start-ups across Asia, North and South Americas, and Europe.

Case Studies