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Faculty & Research


The Phoenix Encounter Method: Lead Like Your Business Is on Fire!

The business world is in full-on disruption mode everywhere, and only the wisest, most advanced leaders can see their companies through it all. Now, three professors from INSEAD - "The Business School for the World" and Ram Charan - lay out a game-changing method that helps leaders throw themselves into the firestorm of change and turn it to their organization's advantage. The Phoenix Encounter Method establishes new rules for succeeding in the unpredictable, fast-changing world of business based on trials with over 1,500 executives. The authors lay out their method for adopting a new way of seeing, a new way of thinking, and a new way of acting - equipping you to grasp "firestorm disruption" as a path to organizational renewal. At the heart of their method is a sense of urgency and a willingness to walk through fire; at its soul, the method compels leaders to imagine destroying their current organization and Phoenix-like rise from the ashes. The Phoenix Encounter Method introduces a three-step approach to transforming your leadership effectiveness: 1) Phoenix Attitude, a set of mindsets, habits, and behaviors that allows a leader to achieve organizational renewal; 2) Proactive Scanning, an intense curiosity always on the lookout for new ideas, trends, insights, threats, and opportunities; and 3) Opposite Viewpoint Debates, a form of extreme strategic conversation requiring leaders to engage diverse viewpoints, sometimes unwelcome ideas, and a wider range of radically different options before setting a strategic agenda. Never more important than in this time of COVID recovery and renewal.

Emeritus Professor of Management Practice in Organisational Behaviour

Professor of Marketing

Professor of Technology and Operations Management