Woodward I. C., Padmanabhan V., Hasija S., Charan R. (2020). Disrupt Your Own Business First: Planning the Future for Your Company Begins With Knowing How to Destroy It. MIT Sloan Management Review, 62(1), pp46-50. Journal Article No Abstract Available Faculty Ian C. Woodward Emeritus Professor of Management Practice in Organisational Behaviour V. (Paddy) Padmanabhan Professor of Marketing Sameer Hasija Professor of Technology and Operations Management