Leading AI and Digital Marketing Strategy - NEW!

Explore how AI, data, and digital technologies are reshaping marketing. Gain the tools to build customer-centric strategies, create seamless experiences, and lead innovation that drives business impact.

Digital Megatrends and (Gen)AI

• Understand how AI, data, and digital technologies reshape marketing strategies and customer expectations.
• Assess the strategic implications of these trends for your investments and strategic partnerships.

Leveraging AI for Data-Driven Marketing

• Learn how to integrate AI and data analytics to optimise customer segmentation, customer journey strategy, customer experience, and campaign performance.
• Explore how predictive analytics and AI-powered insights can enhance decision-making and marketing ROI.

Building a Customer-Centric Strategy

• Learn how to design digital marketing strategies that are aligned with customer needs and business objectives.
• Unpack the role of data, technology, and AI in shaping customer experiences across all touchpoints.

Creating Seamless, Omnichannel Experiences

• Discover how to design seamless, integrated customer journeys across digital and offline channels using AI and data.

Driving Innovation and Digital Transformation

• Identify the organisational and leadership capabilities needed to drive digital marketing innovation and transformation.
• Learn how to foster cross-functional collaboration and lead digital marketing initiatives that create lasting customer value.

Here are some of the key benefits you’ll gain to lead confidently and strategically in today’s AI-powered digital marketing landscape:

Data-Driven Digital Marketing and Business Growth

• Learn to harness AI and data to create customer-centric strategies that drive growth and unlock new competitive advantages.

Strategic Relationship-Building and Customer Journey Design

• Discover how AI can be used to enhance relationship-building in the marketplace and deliver hyper-personalised campaigns, content, and outstanding customer experiences in real time.

Shaping your Organisation’s Digital Mindset and Skillset

• Explore how to build effective, data-driven teams and processes to effectively drive growth through customer acquisition and retention.

Leading in an AI-Powered Marketing World

• Understand how to integrate AI and emerging technologies into your customer strategy to stay ahead in a rapidly evolving digital landscape.

Measuring Success

• Discover tools to define and measure success with precision, using robust frameworks and KPIs tailored to specific strategic goals. Learn to harness cutting-edge digital analytics to assess ROI and drive data-informed decision-making across the organisation.