Upcoming Sessions
Session starting on
Location
Fontainebleau
Duration
5 days
Fees
€
11,200
Programme Content
Explore how AI, data, and digital technologies are reshaping marketing. Gain the tools to build customer-centric strategies, create seamless experiences, and lead innovation that drives business impact.
Digital Megatrends and (Gen)AI
- Understand how AI, data, and digital technologies reshape marketing strategies and customer expectations.
- Assess the strategic implications of these trends for your investments and strategic partnerships.
Leveraging AI for Data-Driven Marketing
- Learn how to integrate AI and data analytics to optimise customer segmentation, customer journey strategy, customer experience, and campaign performance.
- Explore how predictive analytics and AI-powered insights can enhance decision-making and marketing ROI.
Building a Customer-Centric Strategy
- Learn how to design digital marketing strategies that are aligned with customer needs and business objectives.
- Unpack the role of data, technology, and AI in shaping customer experiences across all touchpoints.
Creating Seamless, Omnichannel Experiences
- Discover how to design seamless, integrated customer journeys across digital and offline channels using AI and data.
Driving Innovation and Digital Transformation
- Identify the organisational and leadership capabilities needed to drive digital marketing innovation and transformation.
- Learn how to foster cross-functional collaboration and lead digital marketing initiatives that create lasting customer value.
Key Benefits
Here are some of the key benefits you’ll gain to lead confidently and strategically in today’s AI-powered digital marketing landscape:
Data-Driven Digital Marketing and Business Growth
- Learn to harness AI and data to create customer-centric strategies that drive growth and unlock new competitive advantages.
Strategic Relationship-Building and Customer Journey Design
- Discover how AI can be used to enhance relationship-building in the marketplace and deliver hyper-personalised campaigns, content, and outstanding customer experiences in real time.
Shaping your Organisation’s Digital Mindset and Skillset
- Explore how to build effective, data-driven teams and processes to effectively drive growth through customer acquisition and retention.
Leading in an AI-Powered Marketing World
- Understand how to integrate AI and emerging technologies into your customer strategy to stay ahead in a rapidly evolving digital landscape.
Measuring Success
- Discover tools to define and measure success with precision, using robust frameworks and KPIs tailored to specific strategic goals. Learn to harness cutting-edge digital analytics to assess ROI and drive data-informed decision-making across the organisation.