Welcome to IBOSI Research
The research journey of IBOSI has evolved from the blue ocean to nondisruptive creation – creation without disruption. Just as the blue ocean theory redefines the essence of strategy as creating, not competing, the theory of nondisruptive creation redefines and expands the existing view of innovation beyond disruption. The research outputs of the INSEAD Blue Ocean Strategy Institute are driven by these theories.
They include international bestselling books, leading academic articles and blogs, a growing body of award-winning and bestselling cases across the globe, development of teaching modules for half-day, full-day and multi-day executive and MBA classes, theory-based movies, and annual top-attended global webinars on the blue ocean family of concepts in collaboration with the Case Centre.
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents. Now in its 20th anniversary edition, it is enhanced with a new preface that highlights its evolving impact in the age of AI, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.
- “Blue Ocean Strategy is the most successful book on business master-planning” – The Economist
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
- Selected as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009), along with Adam Smith’s The Wealth of Nations.
One of the bestselling business books of the century – Financial Times
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.
- New York Times bestseller
- #1 Wall Street Journal bestseller
- USA Today bestseller
- Los Angeles Times bestseller
- Winner of the Best Strategy and Leadership book 2017 by 800CEO-Read
- #1 business book of 2017 by Library Journal
- “Best Business and Leadership Books of 2017” by Amazon
- Already being translated into over 30 languages
One of the biggest books of the year – Apple iBooks
With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
USA TODAY BESTSELLER
Nondisruptive creation is a path breaking new concept that shows leaders and innovators how business can be a force for good. This book will become a business classic.
– Jake Cohen, Senior Associate Dean at the MIT Sloan School of Management
Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renée Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.
Unlike most research in the field of leadership that has largely drawn on psychology and cognitive science, blue ocean leadership looks to the field of strategy to inform the practice of leadership in business.
WHAT IS BLUE OCEAN LEADERSHIP?
Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low cost. It achieves this while conserving leaders’ most precious resource: TIME.
Blue Ocean Leadership in essence, can be thought of as a service that people in an organization either ‘BUY’ or ‘DON’T BUY’.
Recent Articles
Is the European Market Ready for Air Conditioning? Inside Midea’s Blue Ocean Strategy
Make Sure Your AI Strategy Actually Creates Value
The Benefits of Innovation That Isn’t Disruptive
Fair Process: Managing in the Knowledge Economy
What Innovators Who Create New Markets Do Differently
A Nondisruptive Approach to the Environment
Five Key Insights for Positive-Sum Innovation
An Alternative Path to Innovation and Growth
Create Your Blue Ocean Through Noncustomer Analysis
Top Four Leading Thinkers in Harvard Business Review’s 100-year History
Thinkers50 Top Clssic Books on Management
Innovation Doesn’t Have to Be Disruptive
The Most Influential and Innovative Articles from Harvard Business Review's First Century
Global Top 10 Bestselling Case Authors at The Case Centre
Blue Ocean Leadership: How to Achieve High Impact at Low Cost
Fair Process: Managing in the Knowledge Economy
Three Avenues of Innovation for New Market Creation and Growth
