Upcoming Sessions
Master the art of developing effective strategies amidst digital disruption
In the last decade, digital has become part of almost every debate and discussion around strategy and often, the central focus. The reason is simple.
Powerful and interconnected technologies today including the cloud and AI, mean any business going through a digital transformation journey will be handed lucrative opportunities, but will also have to face dramatic threats.
Strategy in the Age of AI and Digital Disruption is an online course that provides the strategic tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.
Leverage the power of AI to tailor your business strategy
Participants will have access to VSTRAT, a generative AI tool developed by Peter Zemsky and Michael Olenick at INSEAD, to help them with strategic ideation and decision-making processes. Among the many features, Virtustrat can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.
Key learning concepts in the programme curriculum
Strategy in the Age of AI and Digital Disruption is a five-week online course that will give you the tools to thrive in digital disruption. Each week delves into specific topics:
- Week 1 - Getting Fit for a Digital Age: From threat to opportunity, adapt to the digital age, understand effective online strategy and embrace AI technology in business.
- Week 2 - Follow the Value: Prioritise digital opportunities, explore the sharing economy and B2B value creation.
- Week 3 - Competing with Value: Achieve product-market fit, sustain value creation and manage competitive pressures.
- Week 4 - Executing on Digital: Execute digital strategies with agility, fostering a data culture and leveraging AI effectively.
- Week 5 - Seeing the Big Picture: Understand company value chains, learn from case studies and integrated activities, and explore the AI pitfalls.
Skills you will develop
- Strategic Thinking and Execution
- AI and Big Data
- Developing Value Proposition
- Data-driven Decision Making
Our Participant Profile
Strategy in the Age of AI and Digital Disruption is a meeting place for two groups. It is designed for:
- Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities.
- Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.
Together you will learn how to drive a strategic approach to digital opportunities in your organisations.
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How You Benefit
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Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry
Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity
Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources
Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies for business.
Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.
What You Will Get
This programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.
The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of the certification requirements.
Programme Director
Professor of Strategy
IN Focus
Patrick Galiano
Project Director and Chief Digital Officer at Cegos
The highlight for me was the focus on value capture and creation, which has helped to change the way I bring up my team when creating new offers and client solutions now I’m back at work.
Roald Larsen
Entrepreneur in Residence, Belgium
I took away tools I can use a lot in my day-to-day work and in my frequent meetings with business leaders and senior management. So while the programme was strategic in nature, it was also providing tangible tools to help you execute a strategic plan. Another plus was that the timing meant I could fit the programme into my schedule over six to eight weeks. The Strategy in the Age of AI and Digital Disruption programme perfectly brings together strategy formulation and execution – something that is missing from most other curriculums of strategy courses.
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates
Groups of 5 or More
20% off for groups of five or more participantsFormer Participants
15% off for past participants of on-campus, live virtual and blended open enrolment programmesAlumni Community
Up to 30% off for INSEAD alumniChoose our Premium Journey
Deepen the impact of your Action Learning Project (ALP) with more extensive, in-depth coaching
Working closely with your coach throughout the programme, the Action Learning Project (ALP) is a key cornerstone of the learning journey and impact of our online programmes at INSEAD. They enable you to fully customise your project around a specific need, challenge or opportunity that you or your organisation are facing.
STANDARD | PREMIUM | |
|---|---|---|
| Touchpoints with an INSEAD Learning Coach | Limited | Extensive |
| Action Learning Project | ||
| Coaching Guidance on ALP | Formulation | Formulation, Reflection, Refining |
| Duration | 5 weeks to formulate (+2 weeks to finalise) | 5 weeks to formulate (+ 2 weeks to finalise + 4 weeks to iterate) |
| Pace | Accelerated | Accelerated and iterative |
| Access to programme content | 6 months from start date | 12 months from start date |
| Price | € 2,050 | € 2,730 |
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INSEAD's Cutting-edge Online Programmes
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Learn
Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.
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Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.
- Content designed specifically for the online format, including short high-impact videos
- Professional, television-quality filming in INSEAD amphitheatres with actual participants
- Use of relevant and engaging examples and short case studies from a wide range of industries
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Interact
Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.
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Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.
- A mobile-friendly learning platform built to maximise interaction and engagement
- Faculty answering questions during the programme via live calls and just-in-time videos
- A learning coach guides participants through the programme at each step, simulating content discussions and helping them with their learning.
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Apply
Action-Learning Projects are a core element of the online programmes designed to increase business impact.
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Action Learning Projects are a core element of the online programmes designed to increase business impact.
- The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation.
- The projects are closely aligned with the learning in the programme and benefit from the learning community, with feedback from the learning coach and from peer review.
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Certification
Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
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Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.
