Upcoming Sessions
Master the art of developing effective strategies amidst digital disruption
In the last decade, digital has become part of almost every debate and discussion around strategy and often, the central focus. The reason is simple.
Powerful and interconnected technologies today including the cloud and AI, mean any business going through a digital transformation journey will be handed lucrative opportunities, but will also have to face dramatic threats.
Strategy in the Age of AI and Digital Disruption is an online course that provides the strategic tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.
Leverage the power of AI to tailor your business strategy
Participants will have access to VSTRAT, a generative AI tool developed by Peter Zemsky and Michael Olenick at INSEAD, to help them with strategic ideation and decision-making processes. Among the many features, Virtustrat can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.
Key learning concepts in the programme curriculum
Strategy in the Age of AI and Digital Disruption is a five-week online course that will give you the tools to thrive in digital disruption. Each week delves into specific topics:
- Week 1 - Getting Fit for a Digital Age: From threat to opportunity, adapt to the digital age, understand effective online strategy and embrace AI technology in business.
- Week 2 - Follow the Value: Prioritise digital opportunities, explore the sharing economy and B2B value creation.
- Week 3 - Competing with Value: Achieve product-market fit, sustain value creation and manage competitive pressures.
- Week 4 - Executing on Digital: Execute digital strategies with agility, fostering a data culture and leveraging AI effectively.
- Week 5 - Seeing the Big Picture: Understand company value chains, learn from case studies and integrated activities, and explore the AI pitfalls.
Skills you will develop
- Strategic Thinking and Execution
- AI and Big Data
- Developing Value Proposition
- Data-driven Decision Making
Our Participant Profile
Strategy in the Age of AI and Digital Disruption is a meeting place for two groups. It is designed for:
- Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities.
- Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.
Together you will learn how to drive a strategic approach to digital opportunities in your organisations.
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How You Benefit
What You Will Get
This programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.
The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of the certification requirements.
Programme Director
IN Focus
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates
Groups of 5 or More
20% off for groups of five or more participantsFormer Participants
15% off for past participants of on-campus, live virtual and blended open enrolment programmesAlumni Community
Up to 30% off for INSEAD alumniChoose our Premium Journey
Deepen the impact of your Action Learning Project (ALP) with extended, in-depth coaching
A cornerstone of INSEAD’s cohort-based online programmes, Action Learning Projects (ALPs) are guided, real-world assignments that enable you to apply new skills directly to your role and organisation—delivering immediate and lasting business impact.

STANDARD | PREMIUM | |
---|---|---|
Learning Coach Support | 2 hours, spread across multiple sessions | 4 hours, spread across multiple sessions |
ALP Support Timeframe | Guidance from programme start through ALP submission | Additional support for up to 4 weeks after the peer review deadline |
Access to Programme Content | 6 months from start date | 12 months from start date |
Fee | Included in the programme fee | Additional €680 |
Please note:
- The Premium Journey must be selected at the time of application and cannot be added later
- Premium Journey participants may choose to utilise all their coaching hours before the ALP submission or extend support into the post-peer review period
- All participants start the programme at the same time, receive the same programme content and certificate, and must meet the same ALP submission and peer review deadlines—regardless of the journey selected.