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 Participant of INSEAD's digital strategy course, helping business with expert guidance to navigate disruption and master AI strategy for business.

Strategy in the Age of AI and Digital Disruption

Develop a strategic response to the new digital possibilities and align your organisation for effective strategy execution

Upcoming Sessions
Location
Online
Duration
5 content weeks
Fees
2,050

Master the art of developing effective strategies amidst digital disruption

In the last decade, digital has become part of almost every debate and discussion around strategy and often, the central focus. The reason is simple.

Powerful and interconnected technologies today including the cloud and AI, mean any business going through a digital transformation journey will be handed lucrative opportunities, but will also have to face dramatic threats.

Strategy in the Age of AI and Digital Disruption is an online course that provides the strategic tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.
 

Leverage the power of AI to tailor your business strategy

Participants will have access to VSTRAT, a generative AI tool developed by Peter Zemsky and Michael Olenick at INSEAD, to help them with strategic ideation and decision-making processes. Among the many features, Virtustrat can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.
 

Key learning concepts in the programme curriculum

Strategy in the Age of AI and Digital Disruption is a five-week online course that will give you the tools to thrive in digital disruption. Each week delves into specific topics: 

  • Week 1 - Getting Fit for a Digital Age: From threat to opportunity, adapt to the digital age, understand effective online strategy and embrace AI technology in business.
  • Week 2 - Follow the Value: Prioritise digital opportunities, explore the sharing economy and B2B value creation.
  • Week 3 - Competing with Value: Achieve product-market fit, sustain value creation and manage competitive pressures.
  • Week 4 - Executing on Digital: Execute digital strategies with agility, fostering a data culture and leveraging AI effectively.
  • Week 5 - Seeing the Big Picture: Understand company value chains, learn from case studies and integrated activities, and explore the AI pitfalls.
     

Read more about our curriculum and syllabus
 

Skills you will develop

  • Strategic Thinking and Execution
  • AI and Big Data
  • Developing Value Proposition
  • Data-driven Decision Making

Our Participant Profile

Strategy in the Age of AI and Digital Disruption is a meeting place for two groups. It is designed for:

  • Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities.
  • Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.

Together you will learn how to drive a strategic approach to digital opportunities in your organisations.

How You Benefit

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Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry

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Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity

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Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources

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Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies for business.

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Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.

What You Will Get

LOGOThis programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.

The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of the certification requirements.

Programme Director

IN Focus

Investing in a Lifelong Learning Journey at INSEAD

Preferential Rates

Groups of 5 or More

20% off for groups of five or more participants

Former Participants

15% off for past participants of on-campus, live virtual and blended open enrolment programmes

Alumni Community

Up to 30% off for INSEAD alumni
Duration
5 content weeks
Location
Online
Fees
2,050
Upcoming Application Deadline
22 Sep 2025

Choose our Premium Journey

Deepen the impact of your Action Learning Project (ALP) with extended, in-depth coaching

A cornerstone of INSEAD’s cohort-based online programmes, Action Learning Projects (ALPs) are guided, real-world assignments that enable you to apply new skills directly to your role and organisation—delivering immediate and lasting business impact.  

The Premium Journey offers enhanced learning support, giving you the opportunity to take your ALP further and translate key insights from the programme into a high-impact plan. With extended, personalised coaching throughout the programme, your learning coach acts as a sounding board—helping you reflect more deeply on concepts and tools, iterate your project, and apply your learning more effectively. As part of the Premium Journey, you will also enjoy six months of extended access to the programme content, giving you more time to revisit materials and reinforce your learning.
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STANDARD

PREMIUM

Learning Coach Support2 hours, spread across multiple sessions4 hours, spread across multiple sessions
ALP Support TimeframeGuidance from programme start through ALP submissionAdditional support for up to 4 weeks after the peer review deadline
Access to Programme Content6 months from start date12 months from start date
FeeIncluded in the programme feeAdditional €680

 

Please note:

  • The Premium Journey must be selected at the time of application and cannot be added later
  • Premium Journey participants may choose to utilise all their coaching hours before the ALP submission or extend support into the post-peer review period
  • All participants start the programme at the same time, receive the same programme content and certificate, and must meet the same ALP submission and peer review deadlines—regardless of the journey selected.

Related Programmes

INSEAD's Cutting-edge Online Programmes

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Learn

Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.

Through outstanding design and delivery, INSEAD’s online programmes build upon our world-class faculty’s ability to convey very complex concepts in the simplest yet most comprehensible way.

  • Content designed specifically for the online format, including short high-impact videos
  • Professional, television-quality filming in INSEAD amphitheatres with actual participants
  • Use of relevant and engaging examples and short case studies from a wide range of industries
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Interact

Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.

Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.

  • A mobile-friendly learning platform built to maximise interaction and engagement
  • Faculty answering questions during the programme via live calls and just-in-time videos
  • A learning coach guides participants through the programme at each step, simulating content discussions and helping them with their learning.
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Apply

Action-Learning Projects are a core element of the online programmes designed to increase business impact. 

Action Learning Projects are a core element of the online programmes designed to increase business impact. 
 

  • The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation. 
  • The projects are closely aligned with the learning in the programme and benefit from the learning community, with feedback from the learning coach and from peer review.
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Certification

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.