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Strategy in the Age of Digital Disruption

Develop a strategic response to the new digital possibilities and align your organisation for effective strategy execution

Upcoming Sessions
Location
Online
Duration
5 weeks
Fees
2,050

Master the art of developing effective strategies amidst digital disruption

In the last decade, digital has become part of almost every debate and discussion around strategy and often, the central focus. The reason is simple.

Powerful and interconnected technologies today including the cloud and AI, mean any business going through a digital transformation journey will be handed lucrative opportunities, but will also have to face dramatic threats.

Strategy in the Age of Digital Disruption is an online course that provides the strategic tools, concepts and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organisation for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.
 

Leverage the power of AI to tailor your business strategy

Participants will have access to Virtustrat, a generative AI tool developed by Peter Zemsky and Michael Olenick at INSEAD, to help them with strategic ideation and decision-making processes. Among the many features, Virtustrat can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.
 

Key learning concepts in the programme curriculum

Strategy in the Age of Digital Disruption is a five-week online course that will give you the tools to thrive in digital disruption. Each week delves into specific topics: 

  • Week 1 - Getting Fit for a Digital Age: From threat to opportunity, adapt to the digital age, understand effective online strategy and embrace AI technology in business.
  • Week 2 - Follow the Value: Prioritise digital opportunities, explore the sharing economy and B2B value creation.
  • Week 3 - Competing with Value: Achieve product-market fit, sustain value creation and manage competitive pressures.
  • Week 4 - Executing on Digital: Execute digital strategies with agility, fostering a data culture and leveraging AI effectively.
  • Week 5 - Seeing the Big Picture: Understand company value chains, learn from case studies and integrated activities, and explore the AI pitfalls.
     

Read more about our curriculum and syllabus
 

Skills you will develop

Analytical thinking, data driven decision making, strategy execution, developing value proposition, adapting to change, AI and Big Data.

Our Participant Profile

Strategy in the Age of Digital Disruption is a meeting place for two groups. It is designed for:

  • Executives who are in traditional leadership positions - of business units, products and functions - who need to better leverage digital in their current leadership activities.
  • Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.

Together you will learn how to drive a strategic approach to digital opportunities in your organisations.

How You Benefit

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Demonstrate how digital is transforming the industry value chain, patterns of demand and competitive pressures that impact your industry

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Leverage digital to develop compelling value propositions that help you to turn a threat into an opportunity

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Execute on digital strategies by aligning key activities across your organisation with new value propositions and by balancing strategic agility for a digital world with the longer-term sustainability required to build key resources

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Gain an understanding of AI and its value creation power and explore key challenges in executing AI strategies for business.

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Acquire insights directly from leading executives on how they are adapting to digital in their own organisations.

What You Will Get

LOGOThis programme qualifies for the INSEAD Online Certificates: Leading in a Transforming World.

The certificate is a formal recognition of your continuous professional leadership development and your commitment to succeed in a transforming disruptive landscape. This programme makes you eligible for the certification, which can be earned upon completion of the certification requirements.

Programme Director

IN Focus

Investing in a Lifelong Learning Journey at INSEAD

Preferential Rates

For Groups of 5 or More

20% preferential rate for groups of 5 participants or more

Former Participants

20% preferential rate for past participants of on-campus and live virtual Open Enrolment Programmes

Alumni Community

40% preferential rate for INSEAD Alumni Association community members
Duration
5 weeks
Location
Online
Fees
2,050
Upcoming Application Deadline
23 Sep 2024

Choose our Premium Journey

Deepen the impact of your Action Learning Project (ALP) with more extensive, in-depth coaching

Working closely with your coach throughout the programme, the Action Learning Project (ALP) is a key cornerstone of the learning journey and impact of our online programmes at INSEAD. They enable you to fully customise your project around a specific need, challenge or opportunity that you or your organisation are facing.

The Premium Journey offers a more extensive, accelerated and in-depth learning coaching that gives you the chance to take your ALP further and translate all the key learnings from the programme into an impactful plan. This additional on-going support after the programme enables you to iterate your project with the support of your experienced learning coach. They will continue to support you until the final coaching session, acting as a sounding board to help you deeply reflect on the concepts and tools and to successfully apply them to your project.
group
 

STANDARD

PREMIUM

Touchpoints with an INSEAD Learning CoachLimitedExtensive
Action Learning Project  
Coaching Guidance on ALPFormulationFormulation, Reflection, Refining
Duration5 weeks to formulate
(+2 weeks to finalise)
5 weeks to formulate
(+ 2 weeks to finalise + 4 weeks to iterate)
PaceAcceleratedAccelerated and iterative
Access to programme content6 months from start date12 months from start date
Price€ 2,050€ 2,730

 

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Through a rich set of interactive elements, we build a community of faculty, learning coaches and diverse, high-quality global executives who learn together as a group - one of INSEAD’s strengths.

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Apply

Action-Learning Projects are a core element of the online programmes designed to increase business impact. 

Action Learning Projects are a core element of the online programmes designed to increase business impact. 
 

  • The guided ‘real-world assignments’ feature of the programmes encourages participants to take newly acquired skills and apply them within the context of their actual job and organisation. 
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Certification

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD, which they can also showcase on their LinkedIn profile.