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Executive Education

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Business Strategy and Financial Performance

Develop your strategic thinking and financial acumen in business to deliver faster and smarter decision-making, and drive long-term sustainability in today’s challenging markets.

Upcoming Sessions
7 weeks

Content Overview

The programme content is delivered over 7 weeks requiring you to work on multiple levels. Each week develops one part of the strategy and finance framework, addressing overall the seven following topics:


The meaning of strategy

  • What is strategy and how does it fit with a dynamic external environment?
  • What are the key trends in industry and what do performance differences look like across diverse sectors?
  • How can strategy help you meet the challenges of market turbulence and disruption?

Following the value

  • How do you drive competitive advantage through added value and what are the challenges involved?
  • Can you balance willingness-to-pay and resource costs, and what are the drivers you can leverage in B2B and B2C contexts?
  • How do you anticipate shifts in market size?

Managing your value network and financial reporting

  • Who captures value and how much?
  • Can you use the industry value chain and Five Forces framework to map shifting dynamics, and analyse the impact of competition on value?
  • How to understand basic financial statements and the impact of company strategy on its financials.

Measuring investment and strategic performance

  • How to understand the Balance Sheet in the context of strategic initiatives and investments
  • What is the optimal way to use your Income Statement to measure performance?
  • Can revenues and expenses be used to determine value to the customer?
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Management choices and the impacts on financials

  • What is the difference between cash flow and earnings, and can you use the statement of cash flows to understand
    sources and uses of cash?
  • How does ROIC tie to financial sustainability? 
  • What differentiates expensing and capitalising cash flows in terms of ROIC and how do managment choices influence the numbers?

Aligning activities

  • Crafting your value proposition to drive added value and aligning your organisational activities with your value proposition
  • Evaluating opportunities to implement generic strategies, Blue Ocean Strategy or support function strategy
  • How to differentiate between business strategy and corporate strategy.
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Agile execution

  • Are you ready to align value, activities and resources to drive strategy execution, and what will it take to rethink your
    strategy process for agility?
  • How can you balance strategic agility with the need for longterm stability?
  • What are the strategic partnerships that can fuel growth while mitigating risk?

*For the weekly detailed content of the programme, please refer to the brochure.

Your Online Learning Journey


Through out the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey. *Please note the programme may include a pause week(s).

Action Learning Project

Strategic thinking abilities and a grasp of key financial tools are critical to understanding the strategic agenda of any organisation in today’s shifting competitive landscape. Thinking critically and skilfully applying this understanding to your own business context will help you make powerful strategic recommendations and drive value for your organisation.

With this in mind, the Action Learning Project (ALP) will give you the opportunity to practise applying your learning to your own business context. The ALP will take you on a step-by- step journey to develop a big picture strategic view to tackle a business challenge. You will be able to identify concrete opportunities to enhance the strategy, improve organisational alignment and ultimately drive financial performance.

Typically the ALP involves a variation on one of the following:

  • You will apply the concepts from the programme to a strategic initiative that you are currently working on. You will be able to understand how it relates to your organisation’s strategic direction, and subsequently design a strategic plan for this initiative, to drive superior performance.
  • You will use the tools and frameworks from the programme to understand a client’s strategic agenda and propose how your organisation’s offerings will further enhance the value proposition and drive financial performance.

Working with the learning coach, you will design an ALP that is right for your personal learning objectives. For those attending the programme with colleagues from the same organisation, the learning coach can help you structure a more ambitious team ALP to collaborate and work on together.

The final ALP and peer review process normally takes between 10-12 days after the programme content finishes.

Typical Week on an INSEAD Online Programme

Each week of content follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete.


*This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week.