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About INSEAD

Brand Guidelines - Brand Philosophy - Mission and Values

Our Mission

INSEAD’s mission reflects our commitment to rigorous academic excellence and global impact. It guides our work across research, teaching, and engagement with business and society.

INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.

Our Founding Values

Our founding values continue to shape INSEAD’s identity and direction. They reflect the principles on which the school was built and remain central to our mission today.

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Diversity as a source of learning and enrichment

We are free from any dominant culture or prevalent dogma; we are open to, and respectful of, other views; we learn through the exchange of ideas and experiences.

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Independence as a governance principle

We believe in intellectual freedom and are autonomous in our financial, institutional and academic planning and decision-making process.

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Rigour and relevance in teaching and research

We encourage diversity in research and teaching methods with no single school of thought or methodology predominating; what matters is rigor and impact on management as an academic discipline, on business practice, and in the classroom.

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Closeness to the international business community

We partner with the international business community to explore and disseminate management knowledge; we believe in the role of business as a force for improving people's lives.

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Entrepreneurial spirit

We are willing to experiment and innovate; we are ready to take risks and manage the results of our actions.

Visit the Mission, Values and History page to learn more about INSEAD’s origins, key milestones, and the values that continue to shape the school today.

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