Brand Guidelines - Brand Philosophy - Brand Promise

The INSEAD brand promise captures the value we aim to deliver to our global community. It expresses what sets us apart and what people can consistently expect when they engage with the school.

We create a transformative learning environment in which people, cultures and ideas come together to promote prosperity and social progress.

Through academic research, we expand the frontiers of knowledge and shape business practice.

Through teaching, we develop responsible and analytical leaders who create value for their organisations and for society.

Through our entrepreneurial spirit, we champion innovative forms of management education that foster business as a force for good.

These are the principles that make INSEAD ‘The Business School for the World’. Through the combination of brand assets, all INSEAD communications reflect the school’s ethos of transformation and the INSEAD cycle of transformation.

INSEAD not only amplifies business as a force for good through transforming people, businesses and the world. It is also constantly analysing its own processes – reviewing and reflecting on its position and role in the world, and evolving, to create a truly unique and relevant offering.