Editorial Guidelines
More on Brand Philosophy
Introduction
Welcome to the INSEAD Editorial Guidelines. These guidelines advise on the voice of the institution and standardise best practices for writing across our departments and locations. The voice of the institution cannot be the voice of any one individual and must reflect the global and inclusive nature of our mission.
Writing on behalf of INSEAD should reflect the vision and values of the school. The tone of our copy should be warm and inviting, inclusive and inspirational. Warmth comes from writing and editing from a place of community – using words like ‘we’ and ‘our’ when referring to INSEAD. Inviting writing welcomes the reader’s desire to learn more with words like ‘discover’ and ‘explore’. Inclusive writing comes from paying attention to how marginalised groups are represented. Inspiration is achieved by connecting action with aspiration and real-world positive impact.
The written communication style should be formal, yet relatable. It should appeal to a wide audience, avoiding long words, technical phrases and complex structures whenever possible.
This ensures that writers remain consistent with the brand and use the appropriate INSEAD-specific language.
The Institutional Style Guide is a live document that will be reviewed at least once a year, through collaboration with our institutional and community partners, ensuring it is up to date with the school's latest developments.
We welcome your engagement at any time:
- To ask a question related to INSEAD writing or editorial style not covered
- To provide feedback on currently published guidelines
- To suggest new guidelines to enhance the INSEAD voice
- For comments and suggestions to improve the usefulness of the guide
Contact INSEAD Communications at [email protected]
