The INSEAD Brand Guidelines bring together the principles, tools and resources you need to apply our brand with clarity and confidence. They define how INSEAD presents itself to the world through our logo, colours, typography, imagery and tone of voice.
Whether you are creating print materials, digital content, event communications or merchandise, these guidelines will help you maintain a consistent and professional expression of INSEAD’s identity across all platforms and audiences.
01 - Brand Philosophy
The history and ethos behind our brand
02 - Global Brand Elements
Logos, colours, fonts, imagery guidelines. Understand the INSEAD institutional brand at a glance.
03 - Sub-Branding
Branding structure for departments, Programmes, Centres & Initiatives, Alumni, Student Clubs and more... (Requires internal login🔒)
04 - Brand Application
Applying the brand to school collaterals and communications. (Requires internal login🔒)
05 - Editorial Guidelines
Do’s & Don’ts when writing for the school.
06 - Legal Guidelines
Policies to ensure brand and legal compliance.
