INSEAD Trademark Licensing Policy
More on Brand Elements
General Concept
The INSEAD Trademarks Policy exists to protect the brand name and marks of INSEAD and to enhance the image of INSEAD.
INSEAD should receive the appropriate value for the use of its trademarks.
In order for INSEAD to maintain this and protect its brand value, permission must be obtained from INSEAD Communications department and a Trademark Licensing Agreement should be used.
The trademarks of INSEAD may not be used on internal publications, brochures, advertising, URL addresses, websites or miscellaneous print material without permission from the INSEAD.
This licence must be in place before use of the marks. The INSEAD's policy does not allow its marks to be used for commercial or promotional advertising purposes without prior approval.
Examples and Coverage
a. Anyone or any business/organisation wishing to use the INSEAD's trademarks or wording of any product or service must have a licence before offering the product or service available.
Any company, students and alumni organisations or departments are required to obtain permission to use the INSEAD names/marks/logos prior to using the INSEAD trademarks.
Only INSEAD recognised and alumni group of students shall obtain permission. This includes:
- Student-recognised organisations by the INSEAD Degree Programme Department
- Alumni recognised organisations recognised by the Advancement INSEAD Department and the INSEAD Alumni Association
b. The marks/names/logos may not be used as part of a business name or within the interior design of a business and its building and/or location without prior approval. Approval is not always granted for any of the above uses.
The INSEAD Trademarks should not be used for the sole private purposes of a vendor or service provider including Alumni or students with no tangible interest for INSEAD.
c. This approval is granted on a case-by-case basis.
The INSEAD's name and/or marks may also not be used in any way that could state or imply an endorsement.
