More on Brand Elements
INSEAD Logo
The INSEAD logo combines the INSEAD Roundel with our strapline, “The Business School for the World”. This full version is our primary and preferred logo, designed to represent who we are at a glance — confident, global, and distinct.
The preferred version is INSEAD Green on a white background, reflecting INSEAD’s primary brand colour and ensuring maximum recognition and consistency
Logo Variations
Alternative versions in white or black are available when colour is not an option or when contrast is required. A digital-only gradient version is available for screen use only and must not be used in print.
A Keyline version, featuring an outlined circle, is also available when a lighter touch is preferred or to better integrate the logo within a specific design composition.
Separate Usage
While the full logo—combining the INSEAD Roundel with the strapline “The Business School for the World”—is the preferred and recommended version, there are situations where the elements may be used independently.
The Roundel alone may be appropriate for internal materials or audiences already familiar with the INSEAD brand. Likewise, the strapline lockup may be used as a standalone element when the Roundel appears elsewhere on the same communication, or when reinforcing INSEAD’s mission in editorial or messaging spaces.
Both elements must always follow the size, alignment, and colour rules defined in these guidelines. Never attempt to recreate, reposition, or alter them in any way.
A Logo for the World
Our logo has been designed to be truly global, allowing for different language straplines to be used and for these to be read in their language-specific directions – Chinese and English from left to right, and Arabic from right to left.
These three language lockups are available and their use is encouraged. Please consult the Communications team for any questions on usage specific to your collaterals.
Clear Space and Minimum Size
Clear space
When using the logo in communications, always leave plenty of clear space between the logo and other elements such as logos, text or images.
As the diagram below indicates, the minimum exclusion zone is equal to the distance between the top of the ‘E’ and the bottom of the Book of Knowledge. This rule applies to the full logo strapline lockup.
When using the strapline on its own, use the entire height of the strapline as a guide to the minimum amount of clear space.
Minimum size
In order to maintain legibility and consistency, the minimum height of the full logo strapline lockup when printing is 14mm, and the minimum height of the core logo is 12mm.
Incorrect Usage
The INSEAD logo should not be altered. These logo standards apply for all content that is owned or controlled by INSEAD, including co-branding and partnerships. Here are some general rules to adhere to when using the INSEAD logo. See below for visualisation.
Do not change the colour of the logo.
Do not distort the logo in any way.
Do not rotate the logo.
Do not remove any parts of the logo.
Do not change the font of the logo.
Never display the logo without the roundel.
Do not change the shape of the roundel.
When using the keyline version of the logo, do not change the weight of the line.
Do not add any words or graphics to the logo.
Do not change the scale of the INSEAD wording and/or roundel.
Do not add any effects or drop shadows to the logo.
Do not place the logo over a colour from the green palette that is within two shades of primary green.
Do not place the logo over an image with insufficient contrast between the roundel colour and background.
Do not change the position or appearance of the strapline in any way.
Do not use the logo vertically.
Do not overlay any graphical element or any text on top of the roundel logo.
Do not add borders to the roundel logo.
