Videos
Winner, Gary Lilien ISMS-MSI-EMAC Practice Prize for an outstanding implementation of marketing science
Dubois, Pierre, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux, and Pierre Chandon (2021), "Effects of Front-of-pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence from a Large-Scale Randomized Controlled Trial," Journal of the Academy of Marketing Science, 49,119-137.
Effect of Front of Pack Labels - 2022 ISMS Practice Prize
Live Interview on Singapore Channel NewsAsia
This holiday season, be happier by eating less!
Secret Eaters Experiment: Fans of losing Rugby teams eat more!
Reality TV experiment based on my research with Yann Cornil on the slippery slope from fan to fat, with an interview of me discussing this study.
Secret Eaters Experiment: Fans of losing Rugby teams eat more!
INSEAD professor of marketing Pierre Chandon on healthy snacking & sports outcomes
What makes an award-winning business case study?
I discuss with my INSEAD colleagues Jean-Claude Larréché, Reinhard Angelmar, and Christian Pinson, why four of our cases are among the 10 most-read cases of the past 40 years according to the Case Centre.
What makes an award-winning business case study? Partager
INSEAD Knowledge videos
Here, I discuss how food marketing affects how people eat.
INSEAD Professor Pierre Chandon on how food marketing affects how people eat
Comment le plaisir sensoriel influence notre alimentation ?
Journées francophones de nutrition, Nantes 2017
Journées francophones de nutrition, Nantes 2017.
Notre alimentation sous influence, Peut-on concilier santé, plaisir et marketing?
Les conférences de l'INSEAD, Fontainebleau, 2017
Notre alimentation sous influence Peut-on concilier santé, plaisir et marketing?
Le plaisir sensoriel comme allié d'une alimentation plus saine
Le plaisir sensoriel comme allié d'une alimentation plus saine Pierre CHANDON Se nourrir de plaisirs
Les biais de perception créés par le design des emballages alimentaires
Les biais de perception créés par le design des emballages alimentaires
Contact
Pierre Chandon
Professor of Marketing
INSEAD Europe Campus
Boulevard de Constance
77300 Fontainebleau France
Tel: +33 (0)1 60 72 49 87
E-mail: [email protected]
LinkedIN: View profile
Web Of Science Researcher: View profile
