INSEAD-Sorbonne Université

 

Behavioural Lab

 

Our Mission

The INSEAD-Sorbonne Université Behavioural Lab offers world-class facilities and support to conduct behavioural research. Since opening in Paris in 2002, more than 101,000 people have participated in research on topics such as individual and group decision making, perception, emotion, and consumption. More than 30 faculty members and 20 PhD candidates from Association Sorbonne Université (of which INSEAD is a member) and HEC Paris currently conduct research at the lab.

Each week, researchers carry out studies at the INSEAD-Sorbonne Université Behavioural Lab. All our studies are compensated. They are all scientific, that is, we do not conduct studies for companies. Our objectives are to publish scientific articles, contribute to PhD dissertations and generally increase scientific knowledge. Participation in studies is anonymous. 

Our studies vary from simple surveys to role-playing games on a computer. The length of each study can vary from 10 to 120 minutes. For our studies, we are mainly looking for French-speaking participants, aged 18 to 35.

Our registration website (available in French and English) will inform you about our on-going studies and enable you to sign up for them. The registration site also lets you verify your schedule and will send you email when a new study is available.

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Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne Université Behavioural Lab

NEWS

 
30.01.2018 - Inauguration of the INSEAD-Sorbonne University Distinguished Visiting Chair in Behavioural Sciences - 

Participate in a Study

 

Confidentiality

All studies conducted at the INSEAD-Sorbonne Université Behavioural Lab have been validated by INSEAD’s Ethical Committee. The goal of the ethical guidelines is to protect the individual participant, the school and the researcher. Your participation is anonymous and it is not possible to link your responses to your name. Before each study, you will receive a consent form. After each study, you will receive an explanation of the study together with our contact information.

Charter for students

Click here for the participants guide in French.

Location

Our studies take place at the lab:
Centre Multidisciplinaire des Sciences Comportementales Sorbonne Université-INSEAD
6, rue Victor Cousin (courtyard)
75005 Paris
Tel: +33 1 43 25 26 55
Metro: Odéon, Cluny La Sorbonne
RER: Luxembourg

See location map >

Register here

Available studies :

Please note that all our studies are conducted in French. 

Étude IRCAM-SU - Détection de Sourire

Le but de cette expérience est d’étudier les émotions dans les visages. Vous allez percevoir très brièvement des images souriantes ou non souriantes de personnes, tout en écoutant leur voix. Le but de l’étude est de juger le plus rapidement possible si la personne souriait ou non sur la photo. Toute l’expérience se déroule sur un écran d’ordinateur.

 

For Researchers

 

The INSEAD-Sorbonne Université Behavioural Lab is open to all faculty members and doctoral students at Sorbonne Universités (of which INSEAD is a founding member) and HEC. The lab assists researchers in conducting high-quality research with human participants. Access to the lab (rooms, software, and hardware) is free for researchers from l'Association Sorbonne Université and INSEAD.

Below are time-saving templates to help you set up your study.

Consent Form

This is a consent form, which is distributed before the experiment to all participants. All text in italics must be changed by the researcher before the experiment. The standard text has been written in cooperation with the INSEAD legal department and it is not to be altered.

Debriefing

The debriefing contains the true purpose of the experiment, written in a non-technical way. It should reveal the cover story and explain any motivations. The debriefing should also contain general information regarding the kind of research you are doing, such as the use of resources. The participant, upon reading the debriefing, should have the impression of having participated in a worthwhile experiment.

The INSEAD-Sorbonne Université Behavioural Lab was custom designed for behavioural research. To avoid unnecessary distractions, all experimental rooms are sound-insulated, blind and decorated in neutral colours. The entrance area has a coffee corner for participants.

The following list of resources was updated in June 2017. The lab continuously updates its hardware and software to better respond to researchers’ requirements. Is there something missing for your research project? Please contact Jean-Yves Mariette.

Experimental rooms
 
  • 6 cubicles each seating 1-2 participants
  • 2 mid-size rooms seating 1-4 participants
  • 1 room seating up to 12 participants

Hardware

  • 25 computers (OptiPlex 9030 All-in-One)
  • 1 Biopac (physiological responses such as skin conductance, respiration, heart rate)
  • 2 Tobii X3-120 eye trackers
  • 5 iPad Minis
  • 20 headphones
  • 15 webcams

Software

  • Acqknowledge
  • Empirisoft MediaLab
  • Empirisoft DirectRT
  • E-Prime
  • Inquisit
  • MATLAB
  • Noldus FaceReader
  • Noldus Media Recorder
  • Noldus Observer XT
  • OptiTrack Motive Tracker
  • Python
  • Qualtrics
  • IBM SPSS Statistics
  • Tobii Pro Studio

Access to the INSEAD-Sorbonne Université Behavioural Lab (rooms, software, and hardware) is free for researchers from affiliated schools. Researchers from affiliated schools may access the lab’s additional services (RA, participant compensation). In this case, the researcher only picks up the cost incurred for his/her study. 

The research team has advanced degrees in the behavioural sciences and well-documented experience of experimental research.The team will help you with your research project from start to finish.

Good ethical and general research conduct - We help ensure good ethical (e.g. formal ethical approval of studies, informed consent, debriefing, etc.) and general research conduct (e.g. randomization, adherence to study protocol and procedures).

Study design - We help you develop of study materials and procedures (e.g. advice on scale development or on implementing procedures within the lab setting).

Translation - We translate your experimental material into the French language and cultural context. All translations are performed by in-house, French mother-tongue social psychologists.

Programming - We can help you program your studies using our software: MediaLab, Qualtrics, E-Prime, FaceReader, MATLAB Python, Powershell, Tobii Pro Studio...

Audio-visual material - We assist with the set-up and use of audio-visual material.

Pre-testing - We pre-test your study materials and procedures, including participant interviews to probe general understanding, suspicion and effectiveness of manipulations and measures.

Management of research team - We handle the recruitment, training and supervision of research assistants, confederates.

Management of participants - We recruit participants for research studies according to the study specifications (e.g. demographic criteria, pre-study survey responses, prior participation in related projects) and management of study restrictions.

Data collection - Collecting data at the lab is easy, informal and quick, simply send your material to us. All studies are dealt with in order of arrival; there are no reservations.

Participant payment management - We handle the compensation of your participants (management of cash advances, participation receipts).

Data management - We manage data merging, data entry, codebook creation and coding, according to your instructions. Please note that the data collection remain the priority of the lab.

The INSEAD-Sorbonne Université Behavioural Lab has access to a wide variety of data sources, enabling high quality research. The purpose of the guidelines for the protection of individual research participants is to protect not only research participants but also the school and its researchers.

The ethical committee provides formal ethical validation of all research with human participants at the INSEAD-Sorbonne University Behavioural Lab.

The protection of research participants involves three steps:

Most ethical requests are treated within 3-5 days. No-risk studies are approved automatically.

For more information, contact Liselott Pettersson.

How can the INSEAD-Sorbonne Université Behavioural Lab help faculty and PhD students publish more papers? 

Every year the lab conducts a range of studies, including computer-based studies, group interaction studies, interview studies, ‘pen-and-paper’ surveys, studies on food consumption and negotiation studies. More than 110 peer-reviewed articles have been published in A-list journals since the lab was opened in 2002. The lab offers assistance at every phase of your research project – you concentrate on the research while we take care of the logistics.

My research project requires that my participants have no distractions or interactions. Can you help me?

The lab is custom-made for behavioural research. It has sound-insulated individual cubicles, blind experimental rooms with peepholes and partitions to prevent all distractions.

I would like to conduct a study with real people and real stimuli, is this possible?

Since opening in 2002, more than 92000 people have participated in lab studies involving real stimuli (and real behaviour). We have a pool of more than 7000 people willing to participate in research on very short notice. The lab recruits and manages the participant pool courtesy of the lab. The average hourly rate for participant time is €10-12. We typically fill up the timeslots for your study within 48 hours. It is also possible to use the pool for online studies and obtain data swiftly at minimum cost (around €100 for a short study). The standard population consists of students at Parisian universities. The lab will recruit participants specifically for your study if you require a special profile.

I can’t come to the lab personally. Can I still use it?

The lab’s research team will conduct the study, according to your instructions. You will not have to hire an RA or worry about contracts, training, etc.

How much does it cost to conduct a study at the lab?

Faculty members have free access to our premises, software, hardware, ethical validation and databases. Researchers affiliated with INSEAD can benefit from the help of an RA (unless you have your own RA or are working with a PhD student). Your costs are only those incurred by your study, such as participant compensation. HEC-affiliated researchers must settle costs incurred by their study (compensation, translation, coding, and an RA if necessary).We encourage PhD and post-doctoral students to carry out their own studies. Thus, you pay only the costs related to the recruitment of participants (compensation). For more information, please contact Hoai Huong NGO.

My study is in English and it is adapted to a North-American/Asian/Scandinavian context, can it be translated into a French context?

The lab in-house translators are native French speakers and have advanced degrees in Social Psychology. The team is multilingual and can adapt your stimuli to a French context. The team has successfully translated and adapted materials for more than 400 studies since 2002.

Results

 

 

The INSEAD-Sorbonne Université Behavioural Lab brings together behavioural scientists in the multidisciplinary research of human behaviour. A better understanding of how human and social factors contribute to the exploitation and discovery of major scientific advances and innovative technologies in various fields from public health to nanotechnology to environmental policy has become essential.

 

Download Activity Report 2016-2017

The Team

 

 The research team will help you with your research project, from start to finish. All members have advanced degrees in the behavioural sciences and well-documented experience of experimental research. 

Pierre Chandon

Director

The L’Oréal Chaired Professor of Marketing, Innovation and Creativity

Liselott Pettersson

Assistant Director

Hoai Huong Ngo

Manager

 

Germain Dépetasse

Research Associate

 Jean-Yves Mariette

IT coordinator

 Sébastien Robin

Research Associate

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Contact

 

Centre Multidisciplinaire des Sciences Comportementales
Sorbonne Universités-INSEAD
6, rue Victor Cousin
75005 Paris
Tel: +33 1 43 25 26 55
Email:  inseadsorbonnelab@insead.edu

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