The INSEAD-Sorbonne Université Behavioural Lab offers world-class facilities and support to conduct behavioural research. Since opening in Paris in 2002, more than 101,000 people have participated in research on topics such as individual and group decision making, perception, emotion, and consumption. More than 30 faculty members and 20 PhD candidates from Association Sorbonne Université (of which INSEAD is a member) and HEC Paris currently conduct research at the lab.
Each week, researchers carry out studies at the INSEAD-Sorbonne Université Behavioural Lab. All our studies are compensated. They are all scientific, that is, we do not conduct studies for companies. Our objectives are to publish scientific articles, contribute to PhD dissertations and generally increase scientific knowledge. Participation in studies is anonymous.
Our studies vary from simple surveys to role-playing games on a computer. The length of each study can vary from 10 to 120 minutes. For our studies, we are mainly looking for French-speaking participants, aged 18 to 35.
Our registration website (available in French and English) will inform you about our on-going studies and enable you to sign up for them. The registration site also lets you verify your schedule and will send you email when a new study is available.
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
Director, INSEAD Sorbonne Université Behavioural Lab
Participate in a Study
All studies conducted at the INSEAD-Sorbonne Université Behavioural Lab have been validated by INSEAD’s Ethical Committee. The goal of the ethical guidelines is to protect the individual participant, the school and the researcher. Your participation is anonymous and it is not possible to link your responses to your name. Before each study, you will receive a consent form. After each study, you will receive an explanation of the study together with our contact information.
Charter for students
Click here for the participants guide in French.
Our studies take place at the lab:
Centre Multidisciplinaire des Sciences Comportementales Sorbonne Université-INSEAD
6, rue Victor Cousin (courtyard)
Tel: +33 1 43 25 26 55
Metro: Odéon, Cluny La Sorbonne
Available studies :
- INSEAD - EN LIGNE - Évaluer une situation et évaluer une publicité - 11.2019
- Durée : 10 min (122 places disponibles)
- Étude HEC - Décision Lexicale - Femmes - 11.2019
- Durée : 15 min (60 places disponibles)
- Étude HEC - Décision Lexicale - Hommes - 11.2019
- Durée : 15 min (150 places disponibles)
- Étude INSEAD - Évaluation d'image - 11.2019
- Durée : 60 min (35 places disponibles)
The INSEAD-Sorbonne Université Behavioural Lab is open to all faculty members and doctoral students at Sorbonne Universités (of which INSEAD is a founding member) and HEC. The lab assists researchers in conducting high-quality research with human participants. Access to the lab (rooms, software, and hardware) is free for researchers from l'Association Sorbonne Université and INSEAD.
Below are time-saving templates to help you set up your study.
This is a consent form, which is distributed before the experiment to all participants. All text in italics must be changed by the researcher before the experiment. The standard text has been written in cooperation with the INSEAD legal department and it is not to be altered.
The debriefing contains the true purpose of the experiment, written in a non-technical way. It should reveal the cover story and explain any motivations. The debriefing should also contain general information regarding the kind of research you are doing, such as the use of resources. The participant, upon reading the debriefing, should have the impression of having participated in a worthwhile experiment.
The INSEAD-Sorbonne Université Behavioural Lab was custom designed for behavioural research. To avoid unnecessary distractions, all experimental rooms are sound-insulated, blind and decorated in neutral colours. The entrance area has a coffee corner for participants.
The following list of resources was updated in June 2017. The lab continuously updates its hardware and software to better respond to researchers’ requirements. Is there something missing for your research project? Please contact Jean-Yves Mariette.
- 6 cubicles each seating 1-2 participants
- 2 mid-size rooms seating 1-4 participants
- 1 room seating up to 12 participants
- 25 computers (OptiPlex 9030 All-in-One)
- 1 Biopac (physiological responses such as skin conductance, respiration, heart rate)
- 2 Tobii X3-120 eye trackers
- 5 iPad Minis
- 20 headphones
- 15 webcams
- Empirisoft MediaLab
- Empirisoft DirectRT
- Noldus FaceReader
- Noldus Media Recorder
- Noldus Observer XT
- OptiTrack Motive Tracker
- IBM SPSS Statistics
- Tobii Pro Studio
Access to the INSEAD-Sorbonne Université Behavioural Lab (rooms, software, and hardware) is free for researchers from affiliated schools. Researchers from affiliated schools may access the lab’s additional services (RA, participant compensation). In this case, the researcher only picks up the cost incurred for his/her study.
The research team has advanced degrees in the behavioural sciences and well-documented experience of experimental research.The team will help you with your research project from start to finish.
Good ethical and general research conduct - We help ensure good ethical (e.g. formal ethical approval of studies, informed consent, debriefing, etc.) and general research conduct (e.g. randomization, adherence to study protocol and procedures).
Study design - We help you develop of study materials and procedures (e.g. advice on scale development or on implementing procedures within the lab setting).
Translation - We translate your experimental material into the French language and cultural context. All translations are performed by in-house, French mother-tongue social psychologists.
Programming - We can help you program your studies using our software: MediaLab, Qualtrics, E-Prime, FaceReader, MATLAB Python, Powershell, Tobii Pro Studio...
Audio-visual material - We assist with the set-up and use of audio-visual material.
Pre-testing - We pre-test your study materials and procedures, including participant interviews to probe general understanding, suspicion and effectiveness of manipulations and measures.
Management of research team - We handle the recruitment, training and supervision of research assistants, confederates.
Management of participants - We recruit participants for research studies according to the study specifications (e.g. demographic criteria, pre-study survey responses, prior participation in related projects) and management of study restrictions.
Data collection - Collecting data at the lab is easy, informal and quick, simply send your material to us. All studies are dealt with in order of arrival; there are no reservations.
Participant payment management - We handle the compensation of your participants (management of cash advances, participation receipts).
Data management - We manage data merging, data entry, codebook creation and coding, according to your instructions. Please note that the data collection remain the priority of the lab.
The INSEAD-Sorbonne Université Behavioural Lab offers world-class facilities and support to conduct behavioural research. The INSEAD Institutional Review Board (IRB) provides formal validation of all research with human participants at INSEAD. The IRB protects the rights and welfare of individuals who volunteer to participate in the research conducted at the lab. The purpose of the IRB is to protect not only the rights of human participants but also the school and its researchers.
Applications to the IRB are valid for a specific research project. Please contact the lab team at email@example.com to get the link to the application survey and further information.
Most applications to the IRB are treated within a 2-week period.
For more information, please contact the IRB at firstname.lastname@example.org
How can the INSEAD-Sorbonne Université Behavioural Lab help faculty and PhD students publish more papers?
Every year the lab conducts a range of studies, including computer-based studies, group interaction studies, interview studies, ‘pen-and-paper’ surveys, studies on food consumption and negotiation studies. More than 110 peer-reviewed articles have been published in A-list journals since the lab was opened in 2002. The lab offers assistance at every phase of your research project – you concentrate on the research while we take care of the logistics.
My research project requires that my participants have no distractions or interactions. Can you help me?
The lab is custom-made for behavioural research. It has sound-insulated individual cubicles, blind experimental rooms with peepholes and partitions to prevent all distractions.
I would like to conduct a study with real people and real stimuli, is this possible?
Since opening in 2002, more than 92000 people have participated in lab studies involving real stimuli (and real behaviour). We have a pool of more than 7000 people willing to participate in research on very short notice. The lab recruits and manages the participant pool courtesy of the lab. The average hourly rate for participant time is €10-12. We typically fill up the timeslots for your study within 48 hours. It is also possible to use the pool for online studies and obtain data swiftly at minimum cost (around €100 for a short study). The standard population consists of students at Parisian universities. The lab will recruit participants specifically for your study if you require a special profile.
I can’t come to the lab personally. Can I still use it?
The lab’s research team will conduct the study, according to your instructions. You will not have to hire an RA or worry about contracts, training, etc.
How much does it cost to conduct a study at the lab?
Faculty members have free access to our premises, software, hardware, ethical validation and databases. Researchers affiliated with INSEAD can benefit from the help of an RA (unless you have your own RA or are working with a PhD student). Your costs are only those incurred by your study, such as participant compensation. HEC-affiliated researchers must settle costs incurred by their study (compensation, translation, coding, and an RA if necessary).We encourage PhD and post-doctoral students to carry out their own studies. Thus, you pay only the costs related to the recruitment of participants (compensation). For more information, please contact Hoai Huong NGO.
My study is in English and it is adapted to a North-American/Asian/Scandinavian context, can it be translated into a French context?
The lab in-house translators are native French speakers and have advanced degrees in Social Psychology. The team is multilingual and can adapt your stimuli to a French context. The team has successfully translated and adapted materials for more than 400 studies since 2002.
Volunteers for behavioural experiments
Since the INSEAD-Sorbonne University Behavioural Lab opened in 2002, 149 peer-reviewed articles have been published based on lab research in periodicals such as the Journal of Marketing, Psychological Science, the Journal of Marketing Research, and the Journal of Experimental Social Psychology.
Birnbaum, Michael, Enrico Diecidue (2015), “Testing a Class of Models that Includes Majority Rule and Regret Theories: Transitivity, Recycling, and Restricted Branch Independence.” Decision, 2, 145-190.
Cornil, Yann, Pierre Chandon, and Krishna Aradhna (2017), "Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors," Journal of Consumer Psychology, forthcoming.
Cornil, Yann and Pierre Chandon (2016), "Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions." Journal of Marketing Research, 53 (5), 847-64.
Jean-Julien Aucouturier, Clément Canonne. Musical Friends and Foes : The Social Cognition of Aliation and Control in Improvised Interactions. Cognition, Elsevier, 2017.
Jean-Julien Aucouturier, Petter Johansson, Lars Hall, Rodrigo Segnini, Lolita Mercadié, et al.. Covert digital manipulation of vocal emotion alter speakers' emotional states in a congruent direction. Proceedings of the National Academy of Sciences of the United States of America, National Academy of Sciences, 2016, 113 (4), pp.948-953
Plassmann, Hilke and Weber Bernd (2015), “Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments”, Journal of Marketing Research, 52 (4), 493-510
Schaerer, M., Swaab, R.I., & Galinsky, A.D. (2015). Anchors weigh more than power: Why absolute powerlessness liberates negotiators to achieve better outcomes. Psychological Science, 26, 170-181.
Schweinsberg, M., Madan, N., Vianello, M., Sommer, S. A., Jordan, J., Tierney, W., ... Uhlmann, E. L. (2016). The pipeline project: Pre-publication independent replications of a single laboratory’s research pipeline. Journal of Experimental Social Psychology, 66, 55-67.
Zwebner, Y., Sellier, A. L., Rosenfeld, N., Goldenberg, J., & Mayo, R. (2017). We look like our names: The manifestation of name stereotypes in facial appearance. Journal of personality and social psychology, 112(4), 527.
Research projects at the lab are covered regularly in media outlets all over the world.
Boisson énergisante et alcool, un cocktail à risque… psychologique, Pierre Chandon, Aradhna Krishna et Yann Cornil
Drunk on Vodka and Marketing, Pierre Chandon
Brain Imaging Triggers Marketing Breakthroughs, Hilke Plassmann
Notre visage est marqué socialement par notre prénom, Anne-Laure Sellier
The research team will help you with your research project, from start to finish. All members have advanced degrees in the behavioural sciences and well-documented experience of experimental research.
The L’Oréal Chaired Professor of Marketing, Innovation and Creativity
Hoai Huong Ngo
Centre Multidisciplinaire des Sciences Comportementales
6, rue Victor Cousin
Tel: +33 1 43 25 26 55