Skip to main content

Faculty & Research


About Pierre Chandon

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He holds a PhD in marketing from HEC Paris, an MS in Business Administration from ESSEC, and an honorary professorship from Pacific University in Lima, Peru. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Pierre Chandon studies innovative marketing solutions to better align business growth with consumer health and wellbeing. His research has been published in marketing journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) and in psychology or nutrition journals (Appetite, Journal of Experimental Psychology: General, Nutrition Reviews, Obesity, and Psychological Science).

Official INSEAD Profile


Latest news

Epicurean Nudging, Happier to Spend More on Less Food (TEDxINSEAD)

Epicurean Nudging, Happier to Spend More on Less Food (TEDxINSEAD)

Featured blog posts about food marketing and overeating

See All


Blogs and articles about case writing


Pierre Chandon
Professor of Marketing

INSEAD Europe Campus
Boulevard de Constance
77300 Fontainebleau France

Tel: +33 (0)1 60 72 49 87
E-mail: [email protected]
LinkedIN: View profile
Web Of Science Researcher: View profile