Presentation
Healthier Lives: Impact Through Collaboration, webinar with the CEOs of Danone, Nestlé, Royal Dutch Ahold, and others available here.
Download PPT presentation here
INSEAD 2017: presentation to the entire INSEAD community.
Download PPT presentation here
How Food Marketing Makes us Fat... and What we Can Do About It.
OMNISHOPPER 2015 International Conference
Understanding In-Store Package Size Perception and Preferences.
NYU School of Medicine, Department of Population Health. September 2015.
Pleasure, Size, and Marketing: Understanding and Influencing Portion Size Perception and Preferences
AgrosParisTech, Paris, December 2013.
Targeting food reward as a strategy to promote healthy foods and eating behaviors.
Obesity Week, Atlanta November 2013.
Industry Use of Food Packaging to Influence Intake
Association for Consumer Research, Chicago IL, October 2013.
From Fan to Fat? Vicarious Losing Increases Unhealthy Eating but Self-Affirmation is an Effective Remedy.
Warwick University, Behavioral Science Group, UK, May 2013
How Packaging Makes us Fat: Volume Estimation Heuristics and Size Preferences.
Harvard School of Public Health, Boston MA, March 2012.
Click here for videos and slides
Journée Annuelle Benjamin Delessert, Paris 2019.
Plaisir épicurien, plaisir viscéral et tailles des portions.
Université d'été GS1, August 2014.
Étiquette réelle, étiquette perçue
Best in Pack, February 2013, Paris.
Les biais de perception de la taille des portions: Effets du Packaging et du Halo Santé.
Fonds Français Alimentation Santé, December 2012, Paris, France.
Pour la vidéo et la présentation, cliquez sur le lien ci-dessous ici et allez sur "Processus, décision, perception" (en haut) et puis "Design des Emballages".
Contact
Pierre Chandon
Professor of Marketing
INSEAD Europe Campus
Boulevard de Constance
77300 Fontainebleau France
Tel: +33 (0)1 60 72 49 87
E-mail: [email protected]
LinkedIN: View profile
Web Of Science Researcher: View profile
