AI Forum Europe

 AI Forecasting for Business by Prof. Ville Satopaa

This panel brings together leading voices from academia, industry, and government to explore how AI is transforming forecasting in business. As organisations grapple with uncertainty and complexity, advances in AI offer new ways to anticipate market shifts, operational disruptions, and strategic opportunities. This session will examine the promises and limitations of AI-based forecasting, and what it means for decision-making in real-world contexts.

Putting Human and Alien Intelligences to Work by Prof. Theos Evgeniou, Pattie Maes, Germeshausen Professor of MIT Media Lab, Antoine Bordes, VP AI Helsing, Francois Candelon, Partner Seven2

This panel will explore possibilities enabled by AI that were never possible before, such as creating hybrid organisations with limitless diversity and organisational memory, enabling faster and more accurate decision-making, improving health and well-being, enhancing governance, and transforming education. These previously unimaginable possibilities give AI an alternative interpretation as “Alien Intelligence”.

ASML – Building a Tech Leader by Prof. Annet Aris, Vice Chair, ASML (2015-2025)

ASML – (Advanced Semiconductor Materials Lithography) – is a beacon of European technology leadership. Founded in 1984, it is the sole supplier in the world of extreme ultraviolet lithography (EUVL) machines required to manufacture the most advanced chips. Statistics about ASML’s technology are mind-boggling. Consisting of over 100,000 parts, each EUVL machine costs over US$200 million and takes over 18 months to assemble. ASML’s success is not an overnight sensation like a viral app; it is the result of over 20 years of focus and honing. In this session, Annet Aris, Vice-Chair of the ASML board and board member from 2015-2025, will share the history and reflect on what made ASML Europe’s most consequential technology company.

AI and Organisations: Performance and People by Prof. Hyunjin Kim, Prof Phanish Puranam and Martin Gonzales, Google DeepMind

This panel explores the intersection of AI, organisational design, and strategy, focusing on how AI is reshaping performance and workforce dynamics. It features two INSEAD professors, Hyunjin Kim and Phanish Puranam, who are at the forefront of research on the impact of AI on strategy and organisations, and Martin Gonzalez, who is an organisational development lead at Google DeepMind, and also a lecturer at INSEAD. 

AI and Economic Growth by Prof. Philippe Aghion and Prof. Alexandra Roulet

INSEAD economists Philippe Aghion and Alexandra Roulet will discuss AI’s effect on growth and employment. They will provide estimates of AI’s effect on productivity growth, taking into account AI’s productivity-boosting potential through the production of not only goods but also ideas. Particular attention will be paid to the policies required to take full advantage of this potential, especially competition and education policies. They will also address the effects of AI on employment and inequalities, and how this technological revolution is different from previous ones.

Personalisation and Experimentation with AI by Prof. Spyros Zoumpoulis, Ruben Lobel, Product and Data Scientist Lead, Waymo, and Martin Tingley, Windows Experimentation Lead, Microsoft

This panel explores how the latest advances in AI and machine learning are reshaping the way businesses and organisations think about, and implement, experiments and personalisation. We bring together academics and industry leaders to discuss the state of the art ideas, methods, and practices around the design of experiments and personalisation, with a focus on related challenges and paths ahead.

AI: A Window on AI in China by Prof. Lily Fang, Fan Zhang, COO, Zhipu AI, and Fabrice Fischer, Founder, BluAI

The DeepSeek shock earlier this year brought to light not only that China has mastered amazing advances in AI – which shouldn’t have been a huge surprise – but also that the West generally knows little about the true state of AI development in China. This fireside chat between Lily Fang, Dean of Research and Innovation at INSEAD, and Fan Zhang, COO, Zhipu AI, a leading AI company in China, provides a uniquely open dialogue on the market trends and the state of productisation and commercialisation of AI technologies in China.