Hyunjin is a professor in the strategy area at INSEAD. Her research focuses on how data and artificial intelligence (AI) impact firm decisions, and the implications for how firms compete and build competitive advantage. She leverages field experiments and computational methods to explore these questions, collaborating closely with Fortune 500 companies as well as tech startups.
Her research has received generous funding from the Alfred P. Sloan Foundation, Ewing Marion Kauffman Foundation, the Ford Foundation, J-PAL, and Schmidt Sciences, and has been featured in Bloomberg, the Wall Street Journal, the Washington Post, Forbes, TIME, and Harvard Business Review. Hyunjin serves as an editorial board member at the Strategic Management Journal, Organization Science, and Strategy Science. She also co-leads the Conference on Field Experiments in Strategy (CFXS) and is the founder and chair of the
AI Venture Lab
Hyunjin earned her bachelor's and doctoral degrees from Harvard University, and masters degrees from the University of Oxford and the London School of Economics. Prior to academia, she co-founded and managed an early-stage venture capital fund, and worked at Knewton and McKinsey & Company.
