Geoff Cook

Geoff is the CEO of Noom. Within 3 years of joining, he drove the launch of Noom Med product lines now comprising two-thirds of Noom's total revenue (up from zero!), building talented teams to execute on transformative growth opportunities. That growth led Noom to be chosen as TIME Magazine's Top 10 Most Influential Wellness Companies of 2026 and also as a Newsweek Most Trusted Brands 2026. At Noom, he is leading the convergence of diagnostics, behavior, and care to add years to life and life to years. 

He launched new AI screening tools Face Scan and Future Me to show that advanced health insights don’t require a clinic, a trip to a lab, or an expensive wearable. He also pioneered a new, engaging free tier of Noom to unlock the longevity TAM and make health a habit for everyone, everywhere. Guided by a vision of Noom as more than meds, he built the industry’s most advanced GLP-1 Companion, to improve outcomes and drive lasting health gains. While rapidly expanding Noom’s med plans and revenue, he ensured healthy habits were even more important to each program than the meds. 

Previously, he co-founded The Meet Group, a NASDAQ-listed social dating and live-streaming company connecting millions of active users globally. Geoff served as The Meet Group’s CEO from 2013 to 2023, leading it through its sale for $500 million in 2020. Geoff grew a live-streaming video & creator economy revenue stream from $0 to in excess of $200 million annualized. Post-acquisition, Geoff also served as co-CEO of the parent company ParshipMeet Group, which includes a portfolio of dating apps including eharmony, MeetMe, Tagged, Lovoo, Skout, Growlr, among others. Under Geoff’s leadership, the video Platform-as-a-Service enterprise product that he conceived of launched and grew to power 6 of the top 50 social apps in the US by revenue. 

Geoff is the Ernst & Young Entrepreneur of the Year Award Winner (Philly). He graduated from Harvard in 2000 with a BA in Economics and is pursuing an MS in Nutrition Science from the Friedman School of Nutrition Science and Policy at Tufts University.