Phone: +33 1 60 72 41 45
Corporate Social Responsibility/Sustainability, Business/Marketing Ethics, Ethical Consumerism, Consumer Boycotts, Sustainable Consumption, Deception in Marketing, Stakeholder Theory, Stakeholder Engagement
Business Ethics, Strategic Corporate Social Responsibility/Sustainability, Social Innovation
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.
Professor Smith is directing the INSEAD Healthcare Compliance Implentation Leadership Programme.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review. ''
- JOURNAL ARTICLES - Choice without Awareness: Ethical and Policy Implications of Defaults - Journal of Public Policy & Marketing
- JOURNAL ARTICLES - Shareholder vs. Stakeholders: How Liberal and Libertarian Political Philosophy Frames the Basic Debate in Business Ethics - Business and Professional Ethics Journal
- BOOK CHAPTERS - Downstream Meets Upstream: The Sweatshop on Your Conscience - ENEL Foundation
- CASE STUDIES - Ziqitza Health Care Limited: Responding to Corruption
- BOOKS - Marketing Ethics - Sage
- BOOK CHAPTERS - Marketing Ethics: A Review of the Field - Sage
- CASE STUDIES - Walmart: Love, Earth (A)
- CASE STUDIES - Walmart: Love, Earth (B)
- CASE STUDIES - Bank of America Acquires Merrill Lynch: Who Pays?
- BOOK CHAPTERS - Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt’s Research on Marketing Ethics - Sage
- CASE STUDIES - Wal-Mart’s Sustainable Product Index
- JOURNAL ARTICLES - How Gap Inc. Engaged With its Stakeholders - Sloan Management Review
- JOURNAL ARTICLES - Ethical Decision Making and Research Deception in the Behavioral Sciences: An Application of Social Contract Theory - Ethics & Behavior
- JOURNAL ARTICLES - Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues - Business Ethics Quarterly
- JOURNAL ARTICLES - The New Marketing Myopia - Journal of Public Policy & Marketing
- BOOKS - Global Challenges in Responsible Business - Cambridge University Press
- BOOKS - Mainstreaming Corporate Responsibility - Wiley
- JOURNAL ARTICLES - Social Contract Theory and the Ethics of Deception in Consumer Research - Journal of Consumer Psychology
- JOURNAL ARTICLES - Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility - Journal of the Academy of Marketing Science
- JOURNAL ARTICLES - Commercializing Social Interaction: The Ethics of Stealth Marketing - Journal of Public Policy & Marketing
- BOOK CHAPTERS - Consumers as Drivers of Corporate Social Responsibility - Oxford University Press
- JOURNAL ARTICLES - Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid - California Management Review
- JOURNAL ARTICLES - Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical and Illegal Conduct - Business Ethics Quarterly
- JOURNAL ARTICLES - Why we Boycott: Consumer Motivations for Boycott Participation - Journal of Marketing
- JOURNAL ARTICLES - Corporate Social Responsibility: Whether or How? - California Management Review
- JOURNAL ARTICLES - Social Contracts and Marketing Ethics - Journal of Marketing
- JOURNAL ARTICLES - Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - Journal of Marketing
- JOURNAL ARTICLES - A Strategic Approach to Managing Product Recalls - Harvard Business Review
- BOOKS - Ethics in Marketing - Irwin/McGraw-Hill