Responsible Marketing for Well-Being and Society: a Research Companion

The book draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro & micro, producer & consumer, environmental, stakeholder, supply chain and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches and research communities including aspects of Corporate Social Responsibility, Marketing Ethics, Critical Marketing, Consumer Culture Theory and Macromarketing. The book takes a predominantly organisational or enterprise level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes, therefore a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview and reference text for the academic market, including university libraries, research teams, PhD students and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics and other social sciences.