DRAFT - Events - Immersive Learning

Agenda

10:30 – 11:00 Welcome & Registration

11:00 – 11:15 Welcome to King's Business School Prof. Stephen Bach, Dean, King's Business School

11:15 - 11:25 Experiential Learning and the synergies between teaching & research. Prof. Ella Miron Spektor, INSEAD, Director of PhD programme

11:25 – 11:35 Disrupting the Playbook: How Business Education is Being Redefined. Benjamin Stevenin

11:35 – 12:00 AI as a Catalyst: Rethinking Pedagogy in Business Schools Prof. Oguz A. Acar, King’s Business School

12:00 - 12:30 Beyond the Classroom: Immersive Tech & the Future of Experiential Learning. Alon Epstein, AVRIS Technologies co-founder and and head of Immersive Learning & Pedagogy, design partner of INSEAD-XR

12:30 – 13:15 Lunch

13:15 – 14:00 Winning with Purpose: Building a Sustainable Competitive Advantage. Prof. Michael Witt, KBS

14:00 – 14:45 Transforming the class into a behavioural lab Prof. Ella Miron Spektor, INSEAD

14:45 – 15:15 Break

15:15 – 15:45 Ranked for the Future: How Business Schools Can Lead in the Age of AI. Nunzio Quacquarelli, Founder & President, QS

15:45 – 16:00 Break

16:00 – 16:45 Panel: Reimagining Experiential Learning for Future Leaders. 
Anthony Devine - University of Glasgow Adam Smith Business School; Leila Gerra - London School of Economics; Dan Pearson - Warwick Business school; Moderator: Sally Everett - King’s Business School; Rebecca Clark - INSEAD

16:45 – 17:00 Closing Remarks

Location

The event will be held at the Melbourne House: Strand, London WC2R 2LS, UK.

This workshop is by invitation only for deans and associate deans. You can contact [email protected] if you would like to participate.

Agenda

12:00-12:15: Registration and Networking

12:15-13:00: Welcome and Introduction

Digital Revolution and The "Burning Platform" - The Evolving Role of Business Schools - Francisco Veloso, Dean, INSEAD
The Immersive Learning Value Proposition (including AI & XR driven learning demo) - Ithai Stern, Founding Academic Director & Professor of Strategy, INSEAD
Implementing Experiential Learning at Scale – Florian Schloderer, Director of Immersive Learning, INSEAD
Moderated by Benjamin Stevenin

13:00-14:00: Lunch

14:00-15:30: Immersive Masterclass: Beyond Sustainability at Blue Hill, 
Nathan Furr, Professor of Strategy, INSEAD

15:30-16:00: Break

16:00-16:15:The Evolving Role of Academia In Growing Future Leadership
Severine Guilloux, Chief Marketing Officer, INSEAD

16:15-17:00: AI Driving Learning and Research Value in Business Schools - Panel and Discussion
Lily Fang, Dean of Research and Innovation, INSEAD
Lakshmi Goel, Dean, Al Akhawayn University

Moderated by Benjamin Stevenin

17:00-17:15: Closing

Location

The event is held at the INSEAD Europe Campus: Bd de Constance, 77300 Fontainebleau, France

Visitors can use the underground parking lot under the Octopharma building.  

Please join us from 12pm at The Cercle and collect your badge there.

This workshop is by invitation only. You can contact [email protected] if you would like to get an invitation.

Agenda

Event timing: 14:00 to 16:30

• Welcome & introduction
• Updates from the INSEAD XR Library
• Participants sharing their best teaching practices
• Participants seeking peer support
• Augmenting Immersive Learning with AI: The example of Avocado Shake
• Closing remarks

The session will be facilitated by Ithai Stern, founding Academic Director of INSEAD XR.

We kindly request participants to bring a laptop/tablet to experience an immersive AI agent.

Location

The event is held at the INSEAD Middle East Campus: Al Khatem Tower, Floor 29, Al Maryah Island, Abu Dhabi

Visitors can park in the Car Park D building and then take the lift to level P4 (Ground floor), where Al Khatem tower is located.

You will be asked to show your ID (Emirates ID or passport) at the Lobby of Al Khatem tower.

This workshop is by invitation only. You can contact [email protected] if you would like to get an invitation.

Agenda

8:30-9:00 
Networking coffee and registration

9:00-9:15 
Welcome & overview of the day

9:15-10:30 
Introduction to immersive learning in management education and the INSEAD XR Library
VR Experience demos: Lean Operation at CLAAS, Negotiating the Future of Spiral Flow, Digital Transformation, and others

10:30-10:45
Coffee break

10:45-12:15
Teaching an immersive session in management and business education from the student's and teacher's perspective
VR Experience: Mission to Mars - New Horizons

12:15 -13:15 
Lunch (provided by INSEAD)

13:15-14:30 
Versatility in sustainability – Increasing teaching impact for sustainability management with immersive learning toolkit 
VR Experiences: Seeds: The Kolo Nafaso Program and Beyond Sustainability at Blue Hill

14:30-15:00
Coffee break

15:00-15:45
How can I get started using VR in my management teaching?

15:45-16:00

Discussion & closing

Speakers

Alon Epstein, CCO & Co-Founder, AVRIS Technologies
Florian Schloderer, Director of Digital Innovation & Lecturer, INSEAD
Mary Lego, Instructor, College of Business and Economics, United Arab Emirates University
Efstathios Polyzos, Associate Dean College of Interdisciplinary Studies, Zayed University
Anja Merz, Lecturer, Sorbonne University Abu Dhabi
Carole Montias, Senior Coordinator, Immersive Learning Initiative, INSEAD

Location

The event is held at the INSEAD Middle East Campus: Al Khatem Tower, Floor 29, Al Maryah Island, Abu Dhabi

Visitors can park in the Car Park D building and then take the lift to level P4 (Ground floor), where Al Khatem tower is located.

You will be asked to show your ID (Emirates ID or passport) at the Lobby of Al Khatem tower.

This workshop is by invitation only. You can contact [email protected] if you would like to get an invitation.

Organizers

Ithai Stern, INSEAD
Associate Professor of Strategy
The Akzo Nobel Fellow of Strategic Management
Academic Director, INSEAD VR Immersive Learning Initiative

Tim Hubbard, University of Notre Dame
Assistant Professor
Donnelly Fellow in Participatory Management
Co-Director, Virtual Reality Lab

Florian Schloderer, INSEAD
Director of Digital Innovation, Lecturer
Global Operations and Delivery, INSEAD VR Immersive Learning Initiative
Deputy Dean’s Office

Agenda

Sunday, 4th of June

16:00-16:30: Arrival in the lobby of the Rosewood Hotel

16:30-22:00: 

• Desert safari & dinner (Transfer to/from Rosewood Hotel)
• Welcome in the desert: Ithai Stern, INSEAD and Timothy Hubbard, University of Notre Dame

Monday, 5th of June

08:15-08:30: Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall)

08:30-09:00: Registration at INSEAD

09:00-09:15: 

Welcome & overview
Peter Zemsky, Dean of Innovation, INSEAD
Roger Bassoul, Executive Director of the Middle East Campus, INSEAD
Daniel Landau, INSEAD XR & AVR
Florian Schloderer, INSEAD

09:15-10:05

XR Teaching 1

09:15-09:40: Negotiating the Future of Spiral Flow (XR teaching demo)
Horacio Falcao, INSEAD
Anja Merz, Sorbonne University Abu Dhabi

09:40-10:05: Eliciting personal and group biases through immersive learning (XR teaching demo)
Alon Epstein, INSEAD XR & AVR
Mary Lego, United Arab Emirates University

10:05-10:20: 

Signing ceremony of MOUs with Sorbonne University Abu Dhabi and United Arab Emirates University
Peter Zemsky, Dean of Innovation, INSEAD
Laurence Renault, Deputy Vice Chancellor, Sorbonne University Abu Dhabi
Mohamed Madi, Dean, CBE, United Arab Emirates University

10:20-10:45

Group photo & coffee break with XR demo tables

10:45-12:30

XR Teaching 2

10:45-11:00: ’Learning by being’: The art of improving human intelligence in an artificial environment
Fabien Seraidarian, SKEMA Business School (with Albert Jolink)

11:00-11:25: A creative approach to teaching creativity (XR teaching demo)
Yael Steinhart and Ayala Karniol, Tel Aviv University, Coller School of Management

11:25-11:40: Emory Goizueta’s digital learning innovations: Enhance student experience and strengthen global reach
Ruchika Sethi, Emory University, Goizueta Business School

11:40-12:05: Virtual reality and the future of training (XR teaching demo)
Steven King and W. Grace Willard, UNC Kenan-Flagler

12:05-12:30: Discussion
Moderator: Ithai Stern, INSEAD

12:30-14:00: 

Lunch with thematic tables: teaching and operating XR

Table 1: Tips and tricks to enhance teaching effectiveness: Ithai Stern, INSEAD
Table 2: Enhance your existing class by adding a VR experience, Alon Epstein, INSEAD XR & AVR
Table 3: Managing devices and operations: Florian Schloderer, INSEAD

14:00-15:30

XR Research 1: Building a Foundation of What’s Possible

14:00-14:15: "The Charismulator" – A study of a VR intervention to improve charisma
Tal Katz-Navon, Reichman University, Arison School of Business (with Rotem Shavit)

14:15-14:30: The economics of augmented and virtual reality technologies
Abhishek Nagaraj, UC Berkeley Haas (with Joshua Gans)

14:30-14:45: VR, the final frontier: To go boldly where no man has gone before in business research
Albert Jolink, SKEMA Business School

14:45-15:00: Winning over the sceptics: Reimagining space, software, scale, and stakeholders
Theo Lynn, DCU Business School

15:00-15:30: Discussion

15:30-16:00

Coffee break with XR demo tables

16:00-17:00

Panel: Enhancing effectiveness of business education with XR technology (in collaboration with digital@INSEAD)
Niron Hashai, Dean, Arison School of Business, Reichman University
Steven King, Chief Innovations Officer, UNC Blue Sky Innovations
Peter Zemsky, Dean of Innovation, INSEAD
Moderator: Victoria Woo, Director San Francisco Hub for Business Innovation, INSEAD

19:00-22:00

Barbecue dinner at the beach (The Shore at The Club)
Transfer to/from the Rosewood Hotel

Tuesday, 6th of June

08:15-08:30: Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall)

08:30-10:30: 

XR Research 2: Studying Corporate Boardrooms & Meetings

08:30-09:00: Keep quiet and get along! (XR research showcase)
Ithai Stern, INSEAD (with James D. Westphal and Daniel Landau)

09:00-09:45: XR Research - opportunities and challenges
Timothy Hubbard, University of Notre Dame, Virtual Reality Lab

09:45-10:00: Debrief of XR research showcase
Ithai Stern, INSEAD

10:00-10:15: Understanding boardroom gender diversity using virtual reality: How women influence decisions and catalyze strategic change
Daniela Aliberti, Università Cattolica del Sacro Cuore (with Timothy Hubbard and Mike Villano)

10:15-10:30: The power of noticing: Virtual reality uncovers the bounds of social attention in meetings
Theodore Masters-Waage, INSEAD

10:30-11:00

Coffee break with XR demo tables

11:00-12:30

XR Research 3: Marketing & Emotions

11:00-11:15: XR in marketing: New research and educational perspectives
Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa

11:15-11:30: Virtual reality applications in marketing research: Measuring and managing the customer experience using immersive simulations
Raymond R. Burke, Indiana University, Kelley School of Business

11:30-11:45: Consumer neurophysiological responses to XR
Enrique Bigne, Universitat de Valencia and University of Westminster

11:45-12:00: Emotions and pro-environmental behaviours in virtual reality
Rui Sun, The University of Chicago Booth

12:00-12:30: Discussion

12:30-14:00

Lunch with thematic tables: XR development for teaching and research

Table 1: Take XR production to the next level: Daniel Landau, INSEAD XR & AVR
Table 2: Develop my first XR experience: Alon Epstein, INSEAD XR & AVR
Table 3: Collaborate with INSEAD XR (use/develop): Florian Schloderer, INSEAD

14:00-15:30

XR Research 4: Methods and the Metaverse

14:00-14:15: Disentangling immersion, presence, and flow in XR
Kirsten Cowan, University of Edinburgh, Business School

14:15-14:30: Developing virtual organizations: Enhancing the ecological validity of experimental vignette methodologies through virtual reality
Anand van Zelderen, University of Zurich

14:30-14:45: Travelling abroad without leaving the lab: Using virtual reality to manipulate multicultural experiences in experiments
Salvatore Affinito, Harvard Business School

14:45-15:00: “Meet me in the Metaverse?” A comparative study on virtual reality and video conference technology's effectiveness in facilitating social relationships in virtual teams
Anna Keller, Dublin City University

15:00-15:30: Discussion

15:30-15:50: Coffee break with XR demo tables

15:50-16:30

Panel: Overcoming publication barriers
Raymond Burke, Indiana University
Henrik Cronqvist, Chapman University
Koen Heimeriks, University of Warwick
Moderator: Tim Hubbard, University of Notre Dame

16:30-19:00

Mini-tour & sundowner with farewell drinks at the Louvre Abu Dhabi:
Transfer from INSEAD, return to Rosewood Hotel. Participants can self-organize dinners in small groups.

Introduction to Abu Dhabi and the Louvre Abu Dhabi
Florian Schloderer, INSEAD

Architecture, museum concept, and exhibit highlights
Carole Montias, INSEAD

MC: Florian Schloderer, INSEAD

28 October 2022 from 9:00 to 16:00

INSEAD Middle East Campus in Abu Dhabi