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1st Annual Meeting of the
Global XR Management Community

Immersive Teaching, Research, Content Development, Operations


4 - 6 June 2023

INSEAD Middle East Campus in Abu Dhabi, United Arab Emirates

XR technologies are transforming the way management education and research are conducted. The 1st Annual Meeting of the Global XR Management Community will be a three-day event which will provide a forum for researchers and practitioners interested in teaching and studying management using XR technologies. Our objective is to provide a forum to present and discuss the latest developments, innovative projects, new ideas, and research directions in this area. In so doing, we expect to encourage and facilitate the creation of a vibrant global community interested in sharing best practices and exploring collaboration opportunities.

The Meeting will take place at the INSEAD Middle East Campus in Abu Dhabi, United Arab Emirates, from June 4th to 6th, 2023. The UAE is well-connected to North America and Europe through their Abu Dhabi and Dubai airports. Airport taxis from Abu Dhabi International Airport cost about USD 25 and from Dubai International Airport around USD 85 (one way). The meeting fee, accommodation at the Rosewood Hotel for international participants (with breakfast, maximal Saturday to Wednesday) and conference meals will be covered by the Abu Dhabi Department of Education and Knowledge (ADEK). All other associated expenses (e.g., travel and miscellaneous expenses) will be covered by the participants.

The meeting is by invitation and seats are limited. Please contact [email protected] if you would like to receive an invitation.

Agenda (first draft)

Sunday, 4.6:

16:30-22:00: Desert safari & dinner (departure from Rosewood Hotel)

Monday, 5.6:

08:30-09:00 Registration

09:00-09:30 Welcome

09:30-12:30: XR libraries, demos, and masterclasses

12:30-13:30:Lunch (with thematic tables)

13:30-15:00: Roundtable/poster discussions: Opportunities and challenges of XR

1. Tips & tricks to maximise teaching impact of XR (TBC)
2. Developing XR Experiences (TBC)
3. Scaling-up XR delivery operations (TBC)
4. XR delivery platforms (TBC)

15:30-17:00: Panel: Overcoming adoption barriers of XR

19:00-21:00: Barbecue dinner at the beach (The Shore)

Tuesday: 6.6.

09:00-09:30: Live XR research demo

09:30-10:30: Research using XR - opportunities and challenges

Timothy Hubbard, Co-director at Virtual Reality Lab, Notre Dame

11:00-12:30: Showcase research using XR

12:30-13:30: Lunch (with thematic tables)

13:30-14:30: Showcase research using XR

14:50-15:50: Roundtable/poster discussions

Rapid prototyping of an XR research projects (TBC)

15:50-16:30: Panel on the future of XR: Metaverse, MOCAP, AR, etc.

16:30-19:00: Guided tour & sundowner at the Louvre Abu Dhabi


Ithai Stern, INSEAD
Associate Professor of Strategy
The Akzo Nobel Fellow of Strategic Management
Academic Director, INSEAD VR Immersive Learning Initiative

Tim Hubbard, University of Notre Dame
Assistant Professor
Donnelly Fellow in Participatory Management
Co-Director, Virtual Reality Lab

Florian Schloderer, INSEAD
Director of Digital Innovation, Lecturer
Global Operations and Delivery, INSEAD VR Immersive Learning Initiative


Past Events


1st VR Immersive Teaching Workshop

28 October 2022 from 9:00 to 16:00

INSEAD Middle East Campus in Abu Dhabi

INSEAD’s VR Immersive Learning Initiative organizes its 1st VR Immersive Learning Workshop on October 28th from 9:00 to 16:00 at the INSEAD Middle East Campus in Abu Dhabi. The workshop targets faculty in business, management and social sciences from higher education institutions in Abu Dhabi interested in augmenting their teaching capabilities with VR Learning Experiences. The workshop is supported by ADEK.





Welcome & Overview of the Day
Roger Bassoul, Executive Director of the INSEAD Middle East Campus
Florian Schloderer, Director of Digital Innovation, Lecturer


Introduction to Immersive Learning in Business and Management Education
What is Immersive Learning? Which VR Learning Experiences are available in INSEAD’s VR Library? How could they be used to augment teaching?
You will see several VR Experience Demos, such as: Lean Operation at CLAAS (Operations, Innovation), Negotiating the Future of Spiral Flow: Navigating through Leadership, Governance & Conflict (Leadership, Team Dynamics, Entrepreneurship, Negotiation, Governance, Decision Making), Service Operations Strategy at MiracleFeet: Strategic Operations in Service Organizations (Team Dynamics, Strategy, Operations), and Keeping up with the Avocados: Creating a Sustainable Competitive Advantage (Strategy, Entrepreneurship, Marketing)
Facilitator: Ithai Stern, Academic Director of the INSEAD VR Immersive Learning Initiative

11:00-12:30:Teaching an Immersive Session in Business and Management Education

How is an Immersive Learning Session facilitated?
You will experience one VR Experience in full: Mission to Mars - New Horizons: Leadership and Effective Communication (Leadership, Team Dynamics, Decision Making)
Facilitator: Alon Epstein, Head of Content Development and Pedagogy


Lunch (provided by INSEAD)


Enhance Learning in Management Education with Immersive Toolkit
How could Immersive Tools (surveys, hotspots, heatmaps, randomization, behavioral data) be used to enhance Immersive Learning?
The Immersive Toolkit will be illustrated using the example of the VR Experience "Surfs up! Designing Effective Solutions: A Systematic Approach to Creativity and Ideation“ (Entrepreneurship, Marketing, Innovation)
Facilitator: Alon Epstein, Head of Content Development and Pedagogy


Getting Started with VR
Which pedagogical, technical, operational and financial resources do I need to start using a VR Learning Experience in my class? Which support can INSEAD provide?

Facilitator: Florian Schloderer, Director of Digital Innovation, Lecturer


Discussion & closing






Internal Resources

VR Intranet

INSEAD Personalised Experience




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