Immersive Learning Tools
To ensure high academic quality, all INSEAD immersive learning innovations are developed by an INSEAD faculty in collaboration with a leading design partner. These learning innovations use AI or VR to enhance learning, the content IP is owned by INSEAD, they have successfully been adopted by multiple INSEAD faculty, and are in the scale-up and distribution stage.
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VR Experiences
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VR Experience Summary Teaching Area Teaching faculty Al Mouneer - Envisioning the Opportunity Leading growth and new market penetration Supply Chain Management, Entrepreneurship, Governance, Marketing, Operations, Strategy Chengyi Lin, Ithai Stern, Lite Nartey, Daniel Simonovich, Hyunjin Kim, Antoine Duvauchelle Avocado Shake Creating a sustainable competitive advantage Decision Making, Strategy, Entrepreneurship, Change Management, Marketing Ithai Stern, Daniel Simonovich, Philipp M. Doyle, Gabriel Szulanski, Chengyi Lin, Guoli Chen, Lite Nartey, Hyunjin Kim, Ilze Kivleniece, Klaus Wertenbroch, Anand Vengurlekar Beyond Design Thinking: A Human-Centered Approach to Fixing the Shea Supply Chain Improving lives and processes through Design Thinking Creativity & Innovation, Decision Making, Entrepreneurship, Marketing, Sustainability Amitava Chattopadhyay, Joerg Niessing Beyond Sustainability at Blue Hill Innovation and sustainability in the food industry Creativity & Innovation, Leadership, Operations, Sustainability, Strategy, Team Dynamics Nathan Furr, Andrew Shipilov, Wolfgang Ulaga, Antoine Duvauchelle Building Executive Presence in GreenCrest Improving non-verbal communication skills Organizational Behaviour, Leadership, Team Dynamics, Communication, Decision Making Andy Yap Digital Transformation Transforming Customer Journeys in Miral Digital Transformation, Marketing, Operations David Dubois, Wolfgang Ulaga, Antoine Duvauchelle Extreme Circularity in Tilos Sustainable Business Model Innovation Operations, Sustainability, Marketing Atalay Atasu, Ilgin Dogan Immersive Ecosystems Choosing between centralized and decentralized ecosystems Creativity & Innovation, Entrepreneurship, Governance, Strategy, Digital Transformation Andrew Shipilov, Antoine Duvauchelle Lean Operation at CLAAS A VR immersive learning experience Operations, Supply Chain Management Guillaume Roels, Stephen Chick, Adrian Johnson, Jason Acimovic, Florin Ciocan, Ilgin Dolgan Merging Realities Managing Growth through Acquisitions & Integration Communication, Decision Making, DEI, Governance, Leadership, Change Management, Negotiation, Organizational Behaviour, Strategy, Sustainability, Crisis Management, Financial Decision Making Laurence Capron, Philippe Meyer-Doyle, Stanislav Sheshnia, Loic Sadoulet, Antoine Duvauchelle, Anand Vengurlekar Mission to Mars - Building a Home Ideation and innovation in teamwork Communication, Creativity & Innovation, Decision Making, DEI, Entrepreneurship, Leadership, Organizational Behaviour, Team Dynamics Charles Galunic, Jennifer Petriglieri, Spencer Harrison, James Costantini, Stephan Schubert Mission to Mars - New Horizons Leadership and effective communication Communication, Creativity & Innovation, Decision Making, DEI, Leadership, Change Management, Organizational Behaviour, Team Dynamics, Crisis Management Charles Galunic, Jennifer Petriglieri, Spencer Harrison, Loic Sadoulet, Chengyi Lin, Ithai Stern, Peter Zemsky, Mark Mortensen, Daniel Simonovich, Antoine Duvauchelle, Michael Jarrett, Enoch Li, Wojciech Materka, Declan Fitzsimons, Graham Ward, Anand Vengurlekar, Kaisa Snellman, Stephan Schubert, James Costantini, Felipe Monteiro, Thomas Manarelli, Derek Deasy, Thomas Hellwig Mission to Mars - The Airlock Developing and assessing crisis management skills Communication, Decision Making, Organizational Behaviour, Leadership, Team Dynamics, Crisis Management, Crisis Management Thomas Hellwig Negotiating the future of Spiral Flow Navigating through leadership, governance, and conflict Communication, Decision Making, Entrepreneurship, Governance, Negotiation, Leadership, Organizational Behaviour, Financial Decision Making Horacio Falcao, Andre Doria, Stephan Schubert Paradoxical Leadership at FMB Achieving sustainable conservation for Fundação Maio Biodiversidade Sustainability, Strategy, Leadership, Organizational Behaviour, Decision Making, Team Dynamics, Change Management Ella Miron-Spektor, Ithai Stern, Nadav Klein, Daniel Simonovich, Hyunjin Kim, Antoine Duvauchelle Pitching for the Metaverse Biases in evaluating creative ideas Communication, Creativity & Innovation, Decision Making, DEI, Entrepreneurship, Negotiation, Organizational Behaviour, Financial Decision Making Ella Miron-Spektor, Claudia Zeisberger, Antoine Duvauchelle Power Games Confronting Biases in the Corporate arena Organizational Behaviour, DEI, Communication, Decision Making, Team Dynamics Kaisa Snellman, Andy J. Yap, George Ward Service Operations Strategy at Miraclefeet Strategic operations in service organizations Organizational Behaviour, Strategy, Operations Stephen Chick, Ella Miron Spektor, Ithai Stern, Daniel Simonovich Surfs Up! Designing Effective Solutions A systematic approach to creativity & ideation Creativity & Innovation, Entrepreneurship, Marketing Ella Miron Spektor, Amitava Chattopadhyay, Antoine Duvauchelle The Corporate Drawbridge Value based decision making Communication, DEI, Leadership, Change Management, Organizational Behaviour, Team Dynamics Derek Deasy, Mette Stuhr, Wojciech Materka, Enoch Li The Kolo Nafso Program: Driving Profitable Social Impact at Scale Designing sustainable supply chains Supply Chain Management, Creativity & Innovation, Marketing, Operations, Sustainability Amitava Chattopadhyay, Antoine Duvauchelle The Tekka Market Journey Customer centric innovation Marketing, Creativity & Innovation, Operations Manuel Sosa, Joerg Niessing, Wolfgang Ulaga Trust Games Confronting Racial and Gender Biases Communication, DEI, Decision Making, Leadership, Negotiation, Team Dynamics Kaisa Snellmann, Ithai Stern
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Immersive AI Cases
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Directly engage with case protagonist, apply model to your own industry and get personalized feedback on performance.
Immersive AI Case Summary Teaching Area Developed by Unlocking Ecosystems Plotting Nordsea's strategic Course in the Global Renewable Energy Market Strategy Aldona Kapačinskaitė The Trend that was Farfetch A High Fashion, High Risk Platform Strategy Marketing, Strategy David Dubois Lemonade Delighting Insurance Customers with AI and Behavioural Economics Marketing, Strategy Ziv Carmon, Wolfgang Ulaga The Port of Antwerp Developing a Sustainable Ecosystem Community Marketing, Strategy Gabriel Szulanski, Lisa Duke Foodora – Flash Copycats Made in Germany Strategy, Digital Transformation Michael Bikard
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AI Role Plays
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Engage in AI-driven role-play, practice decision making in realistic scenarios, and receive personalised performance feedback.
AI Roleplay Summary Skills covered Developed by Crisis Management at Aurora Foods Build core capabilities in stakeholder management, reputation protection, and strategic messaging, preparing leaders to stabilise crises swiftly and uphold organisational trust when it matters most. Stakeholder Engagement under Pressure, Reputation Protection and Repair, Decision-Making in Ambiguity, Strategic Communication. David Dubois Luxury Clienteling Build confidence in creating emotional resonance, elevating client encounters and embodying the Maison’s timeless values. Building rapport and credibility, Applying cultural intelligence, Understanding customer needs, Impactful storytelling, Resolving customer issues, Maintaining and repairing trust. David Dubois Lead With Storytelling Build your ability to craft concise, emotionally resonant narratives that convey clear lessons and relevance to your audience. Facing Agile Uncertainty, Nearing Burnout, Impostor Syndrome, Failure, Feeling Overlooked. Andy Yap Leading AI Transformation Guide organisations through complex change with clarity, empathy and influence. You will develop the capability to align people, process and technology during major digital shifts. Communicating change, De-escalating tension, Addressing resistance, Supporting transition, Building adaptability, Building collaboration. Peter Zemsky Leading Complex Change Develop practical skills in change leadership, conflict management, and cross-organisational collaboration. Communicating change, De-escalating tension, Addressing resistance, Supporting transition, Building adaptability, Building collaboration. Philipp Meyer Doyle Mastering AI Conversations Strengthen your ability to communicate technology confidently, tailor messages to different audiences, and champion responsible AI adoption across the organisation. Tailoring technology communication, Framing technology for business value, Anticipating technology risks. Ville Satopaa Psychological Safety & Accountability Build your capability to lead with psychological safety and accountability by experiencing how psychological safety shapes information flow, decision-making and learning. Recognising how psychological safety shapes everyday information flow, Understanding how leadership behaviour is interpreted across the organisation, Creating psychological safety without lowering standards, Deliver news upward in psychologically unsafe environments. Mark Mortensen
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AI-Enhanced Simulations
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Simulation Summary Teaching Area Authors Aligning Health and Food Marketing at Zing Sodas In this LiveCase, learners are immersed in the role of Senior Executives on a sustainability task force at Zing, a global bevco facing the challenge of aligning its product line with health and sustainability goals. Marketing Pierre Chandon, Antoine Duvauchelle Alpha - Circular Economy The Alpha LiveCase creates a lively scenario in which Learners explore and reflect on technology and operations management and how to evaluate a business case proposal under pressure. Operations Atalay Atasu Do You Want to Go to Jail? Personal and Professional Decision Making in a Context of Economic Warfare This case consists of three scenarios. Each scenario presents the reader with highly unexpected circumstances, little time to decide, and extreme pressure. Responsibility Marc Le Menestrel, Henri-Claude de Bettignies Move - Leadership Performance The Move LiveCase creates an engaging scenario in which the Learner tackles the challenge of managing a team member who seems to be underperforming. Leadership & Organisations Noah Askin PakTek-Artios: Unleashing Growth in B2B Business Relationships The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies. Marketing Wolfgang Ulaga, Christoph Senn Vinho Rio - A Global Wine Strategy The Vinho Rio LiveCase introduces the theme of globalization strategy and brings to life the pressures transforming the traditional “Old World” wine industry. Playing the role of a visitor to a family friend’s vineyard in the Douro region of Portugal, Learners get involved in the family’s business decisions following an unexpected offer from an American investor. Strategy Felipe Monteiro Viv8 - Multi-Sided Platforms The Viv8 LiveCase creates a lively scenario in which you explore and reflect on making strategic recommendations under pressure. Strategy Andrew Shipilov Zing - Diversity and Inclusion In this simulation, learners step into the role of senior leaders at Zing, a global beverage company. The story begins with the sudden resignation of Tamara Jameson, Zing’s Product Innovation Officer and one of its most senior female executives. In her formal statement, she cited feelings of marginalization and a lack of true inclusion. Leadership & Organisations Kaisa Snellman, Jennifer Petriglieri, Felicia A. Henderson, Antoine Duvauchelle Zing - Measuring and Valuing Impacts The LiveCase simulation on Zing's acquisition of Odqua presents a comprehensive exploration of the intersection of sustainability and corporate strategy. Economics & Finance Peter Joos, Hami Amiraslani, Urs Peyer, Antoine Duvauchelle Zing - Strategy Choices In this LiveCase, learners join a strategy task force at global bevco Zing, a company facing a pivotal moment. The board has asked the team to define a bold, long-term strategy that balances commercial growth with societal progress. Strategy Subramanian Rangan, Antoine Duvauchelle Zing - Sustainability Leadership In this LiveCase, learners grapple with a real-world dilemma: whether the global bevco Zing should move forward with a proposed bottling plant expansion in San Isidro, Mexico. While the project shows strong profit potential, it raises pressing questions about water use, environmental impact, and community well-being. Responsibility Marc Le Menestrel, Antoine Duvauchelle Zing and Shine - Ecosystems for Circularity This LiveCase offers an immersive and interactive learning experience centered on circular economy strategies. Learners assume leadership roles as part of a sustainability task force at Zing, a fictional beverage company under pressure to improve its brand reputation and adopt more sustainable practices. Operations Atalay Atasu
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Immersive Asynchronous Online Modules
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Highly interactive and AI-enhanced learning journeys, suitable for scale and cascading (with AVRIS technologies, Lexarius, LiveCase)
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Immersive Teaching Programmes
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For faculty and corporate trainers
- Immersive Teaching Workshops
